Small business owners often take a DIY approach to search engine optimisation (SEO) in order to save money. However, this approach can leave them vulnerable to common mistakes that can have a negative impact on their online presence and result in long-term financial losses. Mistakes can be costly for small businesses. This is why it’s important...Read More
The Corona Virus Disease (Covid-19) pandemic has impacted all industries and businesses around the world. What started as a “pneumonia-like” disease in Wuhan China has become a global plague that has infected almost 2 million people and killed over 120,000. Businesses around the world are closing their doors and governments are imposing nationwide lockdowns to...Read More
If you own a website, you have probably heard the word Search Engine Optimisation (SEO). But what is it and what role does it play on your website? SEO is a set of rules to be followed so that a specific website ranks higher in search engines (e.g. Google, Yahoo, and Bing). Search engines serve millions...Read More
While content remains king in the world of SEO, Google has become much smarter in measuring its relevance. This makes content creation an even bigger challenge, especially since it’s not just about infiltrating what you wrote with keywords from the title to the H1 tag and so on. In order to make it the very...Read More
With every new year comes a new set of trends and tasks that you have to check off your list to make sure that your site stays on top this 2018. Good news is, we’re not talking about trends you’ve never even heard of. A lot of what’s likely to get big in 2018 is...Read More
SEO has long been an important strategy for businesses to succeed. It’s even become more necessary in this digital age, especially since more and more consumers are relying on e-commerce to purchase what they want and need. While there are several optimisation tactics that you can very well do on your own, completely managing it...Read More
