Emailing newsletters is one of the best ways to keep in touch with your customers. They make people come back to your site regularly and keep customers informed about a certain topic. However, before readers can reap the benefits of your newsletter, they have to sign up to receive it first.
So how do you increase email subscription rates? That’s easier said than done but the following tips can help build a high quality list.
Offer An Incentive
Everybody loves freebies. You want to make them an appealing offer and one of the best ways to do so is by offering an incentive in exchange for their email. Here are some good examples:
- Free $5 voucher for their next purchase.
- Free products.
- Free knowledge like e-books or access to video tutorials.
- Raffle (chance to win free trip abroad).
These tips are a bit costly but can help double your opt-in rates.
Make It Easy To Leave An Email Address
Since you want customers to leave an email address, you want to make it easy for them to leave you one. Always remember that the easier it is to leave an email, the more likely people will subscribe.
Don’t worry about other details you need, you can ask for them later on if they are really needed. People usually use their smartphones to browse the web nowadays so the less there is to input, the easier it is to subscribe.
Make It Personal
Use personal appeal to boost your newsletter’s value messaging. For instance, there are many apps that can make personalization easier so that emails are addressed using the recipient’s first name. Another way to make it more personal is by displaying the name or photo of the person who curates your products or is in-charge of the section or category.
Consider QR Codes
Sometimes you need to think outside the box to make email subscriptions easier. One of the ways to do so is by using QR codes for sign up. They are easy to use and will bring users to the sign up page just by scanning the code.
To make the most out of them, place them in the real world on stickers or posters and include the basics of the offer right next to the code.
Engage New Subscribers Immediately
Bring new sign ups to a thank you or confirmation page directly upon sign up. You can include a special discount on the page so that you can turn subscribers into leads immediately. An alternative is to give them something free like access to an ebook or video.
You can offer them additional bonus content or discount codes that can be achieved by following you on social media.
Give Them Control Over The Content
One of the growth factor in a subscriber list is to make sure that recipients don’t unsubscribe. If you’re getting a lot of unsubscription notices it might not be because they are uninterested; they could be overwhelmed. In this instance the easiest way to get less information is to unsubscribe.
You can avoid this by giving them option to receive email or newsletters once a week, once a month, etc. The idea here is to keep them on the list even if they aren’t receiving all of your email newsletters.
Create Catchy Subject Lines
The subject line of your email is valuable real estate. This determines if the recipient will open the email or not. Make your subject line stand out from the competition by using Twitter-like short codes and emojis. This will keep your recipients engaged.
Keeping subscribers happy is a big factor in growing an email list.
Take Away
If you want great results from your newsletter you have to be willing to put in the time in growing it. To do this, you need a creative ways to grow subscribers. Think, what would you like to receive in exchange for your email? What would compel you to do so?
Using your own judgement can help you strategize and find ways to grow your subscriber list.
