But first, what is user interface?

A user interface, or UI, refers to the way in which a user interacts with a computer program, website, or other digital device. It encompasses all the visual and interactive elements that enable users to navigate and interact with a software application, including buttons, menus, forms, icons, text, and other graphical elements.

The goal of a user interface is to provide a user-friendly experience and facilitate easy and efficient interaction between the user and the software. A well-designed UI should be intuitive, visually appealing, and functional, enabling users to quickly and easily accomplish their tasks and achieve their goals. Good UI design considers factors such as usability, accessibility, responsiveness, and consistency across different platforms and devices.

Here are ten tips to help you design an intuitive UI.

Define Your Users

Before designing any user interface, you need to understand your users’ needs, goals, and behavior. Who are your users? What are their pain points? What are their motivations? How do they interact with similar products or applications? Answering these questions will help you create a UI that meets your users’ needs and expectations.

Keep It Simple

The best UIs are simple and easy to use. Avoid cluttering your UI with unnecessary features or information. Focus on the essential elements and present them in a clear and concise manner. Remember, simplicity is the ultimate sophistication.

Use Familiar Patterns and Elements

Users are accustomed to certain UI patterns and elements. For example, users expect to find navigation menus at the top or left side of the screen. Using familiar patterns and elements makes your UI more intuitive and reduces the learning curve. However, don’t be afraid to innovate and experiment with new patterns or elements if it makes sense for your users.

Use Visual Hierarchy

Visual hierarchy refers to the arrangement of elements in a UI to create a clear and logical order of importance. Use visual cues such as size, color, and position to guide users’ attention to the most important elements. This makes it easier for users to scan and understand your UI quickly.

Provide Feedback

Users need feedback to understand what is happening in a UI. For example, when a button is clicked, users expect to see some visual indication that the action was successful. Providing feedback helps users understand the cause and effect of their actions, reducing confusion and frustration.

Use Consistent Design

Consistency is key to creating an intuitive UI. Use consistent design patterns, colors, typography, and layout across your UI. Consistency creates a sense of familiarity and reduces cognitive load, making it easier for users to navigate and use your UI.

Use Meaningful Labels and Text

The labels and text you use in your UI should be meaningful and descriptive. Avoid using jargon or ambiguous language that users may not understand. Use clear and concise language that accurately describes the actions or information the user is interacting with.

Use White Space

White space refers to the empty space between UI elements. Using white space effectively creates a sense of balance and harmony in your UI. It also helps users focus on the important elements and reduces visual clutter.

Test Your UI

Testing your UI with real users is critical to creating an intuitive UI. User testing helps you identify usability issues, understand user behavior, and make informed design decisions. Conduct usability tests early and often to ensure your UI meets your users’ needs and expectations.

Iterate and Refine

Creating an intuitive UI is an iterative process. Use user feedback and analytics to refine your UI continually. Iterate and refine your UI until you create a seamless and intuitive experience for your users.

Reasons Why Designing with User Interface in Mind is Important

Designing with user interface (UI) in mind is crucial for creating a successful product or application. The UI is the primary point of interaction between the user and the product or application, and it has a significant impact on the user’s overall experience and satisfaction.

Here’s why you should design with UI in mind.

User satisfaction

 A well-designed UI makes it easier for users to accomplish their tasks and achieve their goals. It reduces the learning curve and makes the user’s experience more enjoyable and satisfying. When users are satisfied with their experience, they are more likely to continue using the product or application, recommend it to others, and become loyal customers.

Efficiency and productivity

An intuitive UI improves efficiency and productivity. Users can accomplish their tasks quickly and easily, reducing frustration and increasing productivity. For example, a simple and intuitive checkout process on an e-commerce site can reduce cart abandonment rates and increase sales.

Accessibility

An accessible UI ensures that all users, regardless of their abilities, can interact with the product or application. For example, a visually impaired user may rely on screen readers to navigate a website. Designing with an accessible UI in mind ensures that all users can access the product or application and accomplish their goals.

Competitive advantage

A well-designed UI can give a product or application a competitive advantage. Users are more likely to choose a product or application with a user-friendly interface over one that is difficult to use. A positive user experience can differentiate a product or application from its competitors and increase its market share.

Cost savings

Designing with UI in mind can also result in cost savings. A well-designed UI reduces the need for customer support and training, as users can easily navigate and use the product or application. It also reduces the likelihood of user errors and the associated costs of fixing those errors.

Bottom Line

Designing an intuitive user interface requires a deep understanding of your users’ needs, goals, and behavior. Use these ten tips as a starting point to create an intuitive UI that meets your users’ needs and expectations. Remember, an intuitive UI is a key factor in creating a successful product or application.

The post 10 Tips for Designing an Intuitive User Interface appeared first on Creativ Digital.

What is UI/UX?

The terms user interface and user experience are often referred to as UI/UX. While this is a broad term, it can be categorised into two parts: 

User Interface (UI) – The way users interact with your product or service is known as UI. This covers elements like the buttons on your website, the simplicity of your site’s navigation, and whether or not there are any loading times when they click something.

User Experience (UX) – This refers to the overall experience that a user has when interacting with a website or application. It takes into account factors such as usability, accessibility, and the emotional response elicited by the design. 

How UI/UX Increases User Engagement

UI/UX helps businesses create a more seamless interaction between customers and their products by ensuring that every part of a company’s website or app is intuitively designed to simplify things for users. 

UI/UX also enables businesses to personalise experiences based on each individual’s needs and preferences—for example, if you’re shopping for shoes online but only want black ones (not blue), you should be able to filter out all other colors from your search results!

The Role of UI/UX in Businesses

 A study by Forrester Research found that while a strong user interface (UI) might boost a website’s conversion rate by 200%, a great user experience (UX) could boost it by almost 400%. In businesses, the role of UI/UX is to gain a competitive advantage, achieve goals faster, and increase customer loyalty.

UI/UX helps you achieve these goals by designing an experience that differentiates your product or service from the rest of the market.

The Benefits of UI/UX for Businesses

• Improves User Satisfaction

An effective and valuable user experience gives a company a significant competitive advantage in attracting and retaining customers. When a website or mobile app is built with the user in mind, it is easier for a brand to establish trust and convert them into customers. Users will return if they find your website easy to use and highly customised to their needs.

• Increases User Engagement

UI/UX design also increases user engagement. In addition to attracting new users or preventing user frustration, creating a good interface that simplifies exploration and navigation will encourage users to continue their digital experience. Optimising your platform’s UI/UX creates an experimental environment for your customers to interact with your solutions. This results in higher client retention and conversion rates.

• Increase Brand Integrity

A well-designed UI/UX can also help businesses improve their brand image. An interface that is both visually appealing and user-friendly can give users a positive first impression and create a perception of professionalism and quality. Customers feel at ease as soon as they recognise your brand colours and logos. When your website or app provides the same experience that your brand intends, your brand identity becomes more firmly established. This can result in long-term customer loyalty and repeat sales.

• Reduces Development Costs

While it may appear contradictory, investing in UI/UX design can help businesses save money in the long run. Because the development process is streamlined and requires fewer modifications, a well-designed interface can reduce development costs. Having a well-designed interface from the start can help avoid rebuilding the product due to problems such as fixing navigational errors or removing unnecessary features and functions. A good UI/UX design can reduce product development costs significantly.

• Supports SEO

Lastly, UI/UX design can assist businesses in enhancing their SEO (search engine optimisation). A well-designed interface can increase a website’s search engine ranking because search engines like Google consider user experience when ranking. This is because both UI/UX and SEO have the same goal of helping users achieve the best results in terms of user engagement. An effective UI/UX design can affect organic search ranking, resulting in higher site traffic and revenue for a business.

Conclusion

UI/UX design is a crucial element of a successful digital product. In addition to increasing user satisfaction and engagement, it also improves brand image, reduces development costs, and boosts SEO. Businesses that invest in UI/UX design can stay competitive and continue to satisfy the evolving needs of their customers. On the other hand, businesses that fail to incorporate UI/UX into their digital presence risk losing customers to competitors with more usable and trustworthy websites. 

It is therefore critical to work with an experienced design agency and consider UI/UX design as an important part of the development process. Work with Creativ Digital’s expert UI and UX designers to create an intuitive, user-centred website that accelerates your company’s growth and sales. Contact us today to develop amazingly intuitive solutions that strengthen your brand, spur adoption, and promote sustainable growth.

The post UI/UX Design: Why It Matters for Your Business appeared first on Creativ Digital.

To accomplish this, they must, however, make sure that their UX and UI are top-notch. The ultimate objective is to develop a pleasurable, frictionless, omni-channel experience that does not only assist users in finding what they are looking for but also entices them to return in the future.

This article will examine the top UI/UX trends for fintech that you need to be aware of and evaluate how they might affect your brand, customers and your profitability.

Improves Customer Experience (CX)

Your customers will enjoy using your products and services if you create a frictionless experience centered around an intuitive, simple-to-use product architecture—combined with a user-friendly layout and design.

This is not shocking. Poor UX and UI design on the other hand can drive customers away. Did you know that 90% of users have abandoned an app due to poor usability? Whether you develop enterprise collections management software or smartphones, CX is king.

Improves Bottom Line

Offering excellent CX (based on UX and UI design) is one thing, but it does not mean anything unless you can clearly see how it affects your bottom line. Fortunately, spending money on UX and UI might just be the most effective move you can make to increase your profitability. According to research, just $1 spent on UX yields $100 in return at an ROI of 9,900%.

How did this happen? To begin with, UX and UI can significantly impact your conversion rate. According to Forbes, “a well-designed user interface could raise the conversion rate on your website by up to 200%, and a better UX design could yield conversion rates as high as 400%.

That’s not all. You’ll be able to raise your prices because, 80% of consumers would pay more for a better customer experience based on research. You’ll also convert more prospective customers.

Makes You Different from Competitors

Your brand can gain an advantage over rivals by having a strong UX and UI. An increased emphasis on UX and UI is largely responsible for the rise of Fintech in recent years. Personal finance and banking are complicated. Brands that assist customers in sifting through the clutter will succeed in the market.

The key to standing out is to design enjoyable, memorable experiences. This is now an essential feature. It’s a must-have.

Makes Your Brand Trustworthy

A good user experience design will help you build trust with your customers. People are more likely to use a brand that they perceive as trustworthy, so it’s important for fintech companies to make sure they’re not only creating an amazing product but also ensuring that the people who use it have a positive experience.

Younger generations are becoming more reliant on established tech giants like Google and Apple, which prioritize UX and UI design in all aspects of their operations. If digital banking products from Google or Apple were ever made available to the public, 56% of consumers under the age of thirty said they would choose to use them.

First impressions matter. Brands that are visually appealing and have an engaging UX will keep customers’ attention longer and gain their trust over time.

Turns Delicate Processes into Enjoyable Experiences

Consumers’ feelings of embarrassment, uncertainty about their options, or annoyance that their sense of urgency has been violated (a concept known as “reactance”) have historically made the dunning process extremely difficult.

However, this does not have to be the case. The best enterprise collections management software reimagines the repayment process through UX and UI. Customers can quickly determine how much they owe, create a repayment plan, and make payments as they are able. Rather than subjecting them to complicated (and ostensibly intimidating) terms, they are invited to participate in an ongoing conversation.

The latest UX/UI trends

According to survey a user’s first impression of your product is related to design. First impression is important because unimpressed users are often linked to unforgiveness. UI/UX design must be perfectly aligned with user’s needs followed by flawless implementation. This results in stunning UI and UX.

Consider the necessity of using mobile-first design principles, as 74% of users say they are more likely to visit a website that has been properly optimized for mobile. The younger generations are becoming more and more concerned with this.

According to Chase, 98% of Millennials and 99% of Gen Z use mobile banking. However, it’s evident that having a good UX and UI is essential to ensuring consumers use these tools to their fullest potential given that 38% of users claim to abandon mobile banking activities if they take too long

Another strong UX trend that doesn’t appear to be going away anytime soon is personalization. This is not surprising given that 72% of consumers only interact with personalized messaging.

Or how about adding animated storytelling that is scroll-triggered to your offering? Users can learn all about the various ways to pay back their debt as they scroll down thanks to animated illustrations that make the pages inviting to read, interesting, and memorable.

Large blocks of text don’t look good. Even with the best content in the world, it will fail if it is presented in an unpleasant way. Consumers in the twenty-first century have been trained to trust companies that excel at user experience and user interface design (think of Netflix, Spotify, or Facebook). As a result, businesses that provide customers with enjoyable experiences gain their trust and loyalty.

However, it goes beyond just your customers. For instance, if you run a financial institution, you must implement tools that are simple to use. Even if your customers like these tools, they won’t have the desired impact if you make it difficult for your staff to use them.

Final Thoughts

Enterprise software can no longer hide behind the claim that it is “feature-rich but usability poor”. Usability, fueled by UX and UI design, will be crucial in the coming years. When it comes to the complicated world of personal finances, this is especially important. Your financial institution will stand out from the competition, gain long-term customer trust, and fuel long-term success by partnering with an enterprise software provider that prioritizes UX and UI.

The post Benefits of Good UX Design in Fintech appeared first on Creativ Digital.

What Is UX and UI?

UX or user experience refers to the interaction and experience users have with a company’s products and services. UI or user interface on the other hand are the buttons, pages and other visual elements that enable people to interact with a product or service.

These 2 elements are important because they can impact the sales of your e-commerce store. Good UI and UX do not only help to attract guests to visit your online store, they can also help you retain your customer base. A good web or mobile experience will create a loyal customer base for your ecommerce store.

Here are some ways UX and UI can boost your ecommerce sales this holiday season.

Use Chatbots to reduce customer effort

Chatbots are a great way to reduce customer effort. They can be used to answer simple questions, or complex ones and they can guide customers through a process or help them find products.

For example, if you’re selling clothes online, chatbots might help your customers get information about fit and sizing options before they place an order. A chatbot may also suggest different items based on how the customer describes themselves.

Personalize the Customer Experience

Personalizing the customer experience is a great way to boost e-commerce sales. The more you know about your customers, the better you can tailor their experience and make it easy for them to find exactly what they’re looking for.

You can use AI to help with this process by using data from previous visits or purchase history in order to predict which products will be most relevant at any given time. This allows you to personalize each customer’s experience based on their preferences and history, which helps keep them coming back time after time—and hopefully buying more products.

Amazon, Google Shopping Express and Tesco Mobile for instance use machine learning techniques implement personalized customer experience strategy in order to attract and retain customers.

Show Product Ratings and reviews

Show product ratings and reviews prominently on your website.

Reviews can be incredibly helpful for your e-commerce site, especially if you have a high-quality product that has been well-received in the past. The more positive reviews you have on your site, the more likely people will be to purchase from you again which in turn translates into increased sales.

For example, if you’re using Shopify platform, you can create a “reviews” tab under each listing within the admin panel. This will allow customers to easily see what others think about their products in addition to allowing them to leave feedback directly through the review section itself.

Use Pop-ups and Notifications

Pop-ups and notifications are a great way to remind customers that their order is waiting for them, but they can also be used for other purposes. For example, you might want to use pop-ups or notifications as an opportunity to offer discounts or free shipping on orders. You could even create a loyalty program that rewards customers who spend more on your site with special offers and discounts on future purchase. This way you’re encouraging repeat visits while also rewarding loyal customers.

However, don’t overdo it. Excessive pop-ups and notifications can also be annoying. Time your pop-ups carefully to ensure a smooth shopping experience.

Easy Checkout Process

Streamlining the checkout process can help improve your UX and UI experience. It should be easy to add and remove items from the shopping cart. Logging in and registering should also be a breeze. Only ask for information you need so that users will have an easy checkout process.

Other ways to make process painless include allowing social logins and guest checkouts. Auto-filling addresses and validating in real-time is also very convenient. Make shipping timeline clear and make it easy for them to comeback and complete the purchase.

 Most importantly, give shoppers multiple payment options. Providing choices like credit cards, debit cards, PayPal and Venmo can make checkout go smoothly for customers. Make sure that these options are displayed prominently and clearly.

It’s all about UX and UI

When used correctly, UX and UI can turn a simple website into a sales-boosting customer-retaining tool that is easy to navigate and help highlight your brand. Enhancing UI and UX is important because visitors to your ecommerce site only have a few seconds to decide whether your site is good enough for them to browse or shop in.

An ecommerce website with amazing UX and UI keep customers coming back for more. This is what boosts sales and brand loyalty.

Final Thoughts

We hope this article has helped you understand how your website can be improved with UX and UI. The most important thing to remember is that it’s all about the customer experience, so make sure to focus on what they need and want from the site. Be sure to keep it simple so users don’t get lost in confusion or have trouble finding what they’re looking for; also, simplify checkout processes and keep up with current trends such as chatbots or artificial intelligence (AI). If these things are done right then you’ll see an increase in conversions and sales.

The post How to Boost Ecommerce Sales with UI & UX appeared first on Creativ Digital.

Graphic design is about making things look good.

Graphic design is about visual communication, and it’s not just about making things pretty or interesting—it’s also about making sure that your audience understands what you want them to know. You can have the nicest graphic designs in the world, but if no one understands what they mean or how they might benefit from them then it doesn’t matter.

What is a Graphic Designer?

Graphic design is a way of making art. It involves the creation of logos, advertisements, web graphics and more. A graphic designer combines visual elements to create an appealing product or service that will be appealing to consumers.

A graphic designer’s job requires creativity and problem solving skills in order to come up with solutions for clients’ needs. They use a variety of tools such as Adobe Creative Suite including Photoshop, Illustrator and InDesign in their work process.

Graphic design is about design elements.

Graphic designers design visual elements – how we see something. UX designers design interactions – how we use something. The former might involve a specialized set of design-related skills, like color theory, typography, and computer-aided design. The latter involves a multidisciplinary set of skills that includes design, user research, information architecture, wireframing, and prototyping. 

Graphic designers use visual elements to communicate a brand message. Therefore, their focus will often be on staying true to their brand identity. UX designers create for the user, making sure a product meets user needs in a way that is accessible, intuitive, and enjoyable. 

Graphic design can be a standalone skill.

Graphic design can be a standalone skill. It’s not part of user interface design, and it doesn’t have anything to do with the user experience (UX). Graphic designers are creative and artistic, designing everything from logos to websites. Graphic designers create visual elements that help tell stories about your brand or product.

You’d also want your logo to be colorful and fun so people will want to use it. A good graphic designer can make these things look good without having any technical expertise in programming languages like HTML or CSS. They’re responsible for making sure that all the elements of their project—from its color palette through its fonts—look great together as well as ensuring that there’s no room left over when they’re done creating them (this means keeping track of pixel dimensions).

What is a UI Designer?

A UI designer is responsible for the overall look and feel of your website, as well as its usability. They are also responsible for making sure that users have an enjoyable experience when navigating through your site.

Although it may seem like a simple task at first glance, designing effective user interfaces requires knowledge in many different areas. For example, familiarity with graphic design, programming languages, user experience research and psychology to name a few.

UI design is about making things work well.

UI design is about making things work well with a focus on functionality. It’s not just about looking good, it’s also about being easy to use. The most important thing to remember in UI design is that a user should be able to accomplish their goals as quickly and easily as possible.

This means you need to make sure your designs are intuitive, but also have enough information on them so that users can figure out what they need without having too much extra information cluttering up the screen.

UI design requires planning

You might be thinking, “Isn’t UI design just like visual design?” Well, yes and no.

Visual design is about making something look appealing to the eye. It involves putting color schemes together in an interesting way and ensuring that everything works well together on a page or screen. But when it comes to UI design, it’s more about planning than it is about visual design. In fact, if you think about it too much—if you focus too much on how things look—you’ll end up with an unusable interface instead of something that works well for your users.

UI designers are responsible for making sure that all parts of their product work together as smoothly as possible so that users can do what they want with them. They also make sure there aren’t any bugs or problems with usability within their product before releasing it into production; this includes testing out every single feature including its flow through various scenarios such as coming out from different pages.

UI design requires research and analytics

If you’re thinking about going into UI design, it’s important to understand that research and analytics are two key components of the process. While your design skills will be essential, they won’t be enough by themselves. You’ll also need a good understanding of how to use research and analytics to inform your designs.

Keep in mind that UI is about designing usability for the end users. You need to know what elements are useful to them, what they need and how to combine these two in order to create a highly functional and useful product.

Analytics is needed in order to make sense of your data. What works? What doesn’t work? Why? These are just basic questions that need to be addressed especially when you are designing an app, website or game for starters.

The two aren’t identical

While there are definitely skills that overlap between graphic designers and UI designers, the two aren’t identical. Graphic designers use their skills to create a visual representation of a product or service. For example, if you’re designing an app for your company’s website, it would be helpful if you can draw up some mockups before making any changes to the code. This is something that most graphic designers are able to do because they have access to programs like Photoshop or Illustrator.

UI designers on the other hand focus more on how users interact with their designs so they can create something that is easy-to-use and understand at first glance. For example: A good UI designer will ensure that buttons are located in logical places within an interface so people don’t get lost when navigating through menus; meanwhile graphics artists might also include certain images within their designs so users know what each button does without having googled around looking for information about how things work beforehand.

Bottom Line

It’s probably best to think of these skills as different parts of the same process. Graphic designers are artists who work in the field of visual design; they produce everything from posters, logos and even websites. UI designers are more technical coders who work within an organization’s IT team.

The post The Difference Between Graphic Design and UI Design appeared first on Creativ Digital.

Essential widgets for conversion are what are important on a checkout page, and what elements you should include.

It is a common question as to whether a CTA button needs to be above or below the fold when building a Sales page.

Where should the CTA go? This question can make or break a client’s chances of making a sale. Unfortunately, this concern has been the source of a raging debate for many years now.

In this article, we’re going to talk about the benefits of placing a CTA above the fold.

When Is It Okay To Put CTA Above the Fold?

Website content seen at the top of a browser window is called “above the fold” and may change depending on device.

If you want to have the best results with a CTA, place it above the fold so that it is more visible. Specialists recommend this because not all screens are the same size and people may not scroll down.

When creating a page, your CTA should be visible and at the top of the page, not at the bottom. People are more likely to click on an offer that is above the fold, as opposed to scrolling down.

The NN Group, in collaboration with eye-tracking technology, found that pixels appear more often above the fold and design a website based on that.

There have been numerous studies on how important a call-to-action is at the top of the page. Top-of-the-page ads and CTAs proved to be significantly more visible than those located below the fold.

With stats like these, you might think it best to not use a bottom of the page CTA.

When Is It Okay To Put A CTA Below The Fold?

There is always an exception to the rule.

Yes, CTAs work best in the above-the-fold. But there are times when you want to be “out of the box”.

According to Google, the fold is below 60% of your screen. CTA’s below the fold are not guaranteed to be seen. If you want attention on an information-heavy page, allow your audience to scroll down and they may come across it.

Sometimes, you want an above-the-fold CTA to encourage them to download a product they know about. But if you’re trying to convince someone to sign up for your webinar, you might need to tell them what the webinar is all about first. That’s where a below-the-fold CTA comes in handy.

You should provide valuable, engaging content below the fold to maximize return and interest in your CTA- but customers are busy, so make it a priority.

The Fold Isn’t Everything in Web Design

The fold is often an essential consideration in web design.

One thing to be mindful of is where to place sign-up forms and valuable CTA buttons.

Place quality content at the top of your page, but don’t place your CTA there. What you do need to put above the fold is something that will engage a user and make them scroll.

What is above and below the fold does matter, but what you should worry about is how to get customers motivated.

Where to Put a CTA?

It is important to consider your prospects’ motivation – will they want to click on the button? Would they find it desirable at that time? What does your visitor already know about the offer you’re making?

If you already have a relationship with your customer that they trust, then use an above the fold button. If you need to provide more information before they want the next step, then a “below the fold” CTA is more appropriate.

Above the fold should be exceptional. The closer a visitor is to converting, the more attention they’ll need to keep their attention.

The Truth About Designing for The Fold

Reality for web designers today is that if you want to increase conversion rates, it doesn’t really matter whether your CTA is above or below the fold.

The key to creating good infographics is to make sure that they provide all the information and have easy to click, easy-to-read buttons.

Different people come to websites for different reasons. Readers might be looking for information, reviews, or both when they visit. There are those that are:

• Already familiar about your brand and value you’re offering. They are people who are always clicking your landing pages from other marketing campaigns and know what your brand is about or is offering. You can give these prospects a CTA immediately so that they can continue down the buyer’s funnel as fast as possible.
• Uncertain about the features and benefits of your product. They need more information. These people may need a reassurance that the product is worth their time and hard earned money.
• Are new to your website: These users need a reasonable amount of information. They don’t know about your brand or why it’s valuable to them. Because of this, you may need to wait to push them into action until you’ve delivered the right copy.

It may be necessary to use multiple CTAs on one page. When people want technology that is new to them, they will want to click the button with the technology.

However, some visitors may not understand the benefits of real-time personalization. One liner answers are generally not enough in these cases.

How To Figure Out Where To Place CTA

There is no single rule to guide web design, so don’t feel too pressed to input an element “above the fold” despite what blogs say.

Even if a CTA button allows someone to download a free demo or sign-up for a newsletter, it still requires a customer to start a relationship with your brand.

Customers are more critical of business than ever. Asking for a commitment before having had the chance to show them what “in it for them” leaves the company with an unfair advantage and leads to less trust from customers.

Jumping in too quick can cause issues

Wrap-up

For designers, the issue today is not whether a button should be shown from the beginning of a visit to a webpage. Designers should think about if the visitor is ready to take action when they see the button.

You need to analyze the project before deciding where to put a CTA.

Keep in mind the fold isn’t always the answer.

The post CTA Placement: Above or Below The Fold appeared first on Creativ Digital.

In this article, we’ll uncover the best methods of creating an attractive user interface and how these are important to your online business. Let’s get started!

App UI Design Golden Rules

Here are the best practices for enhancing a UI design

Use 8dp Increments

To create a responsive design, you need to space at every 8dp on mobile screens. This ensures that content displays correctly on any device and creates consistency in the design. Furthermore, most screen dimensions are divisible by 8 which makes it simple to create an ergonomic user experience.

Remove Lines and Boxes

Lines and boxes in a design can make it difficult for users to find the information they need. Users will often quit because the design is too messy and instead find other sources of information or services that are simpler to use.

You can gain a competitive advantage by using the latest UI designs in your site, and experimenting with interactive widgets.

Pay Attention to the Contrast

With a few simple design changes, you can improve the usability of your site. You can do this by playing with contrasting colors to make them more accessible and engaging.

Developers use software to ensure that their designs are inclusive of any kind of user and easy to use, such as Stark software.

Stick To A Few Fonts

For emphasizing a product, it is important to use fonts carefully and sparingly. Fonts should be at the right intensity, so that people can still read and understand text quickly, irrespective of context.

Readability is enhanced by font usage, suggest that you use the best fonts available.

Less Is More

Don’t use too many features on your website, or you’ll make it hard for your visitors to find the important content. A good rule of design is to only have a few things on your page, with each one guided by buttons, texts, and images so that it’s obvious where to look.

Can you imagine yourself at a meeting when the developer wants to present a new page full of ads, links, text and graphics? Do you have any idea what the page is about and if it will be useful for you? We don’t think so.

The most recent trends in UI design recommend replacing visual elements with animations or short videos to eliminate the number of useless effects.

Being Aware of UI Elements Is Better Than a Unique Design

Designers must strike a balance between creativity and ease of use. Hiding different features behind different-looking elements takes away users’ ability to remember how to apply the tool. It’s important to make features easily apparent, so they don’t have to start from square one with your app.

The interface should always be user-friendly so that the user can access information and functions without worrying about memorizing a set of confusing skills.

Stop Endless Scrolling

Endless scrolling is a phenomenon that was first applied to social media feeds and now, consumers have become so used to the constant cycling that they expect it as well when browsing through other types of data.

There are a thousand pages in the list that can be reduced by searching, sorting or filtering. However, choices cannot be made unless you know how many items there are on the list beforehand.

Bottom Line

Which is more important UX or UI? It’s impossible to provide the best user experience without making a website or app that is intuitive, aesthetically pleasing and interacts with the way the user wants it.

The golden rules mentioned above can help enhance and create an engaging and comfortable design for your website, platform, app and other services provided on the web.

The post App UI Design Golden Rules appeared first on Creativ Digital.

The main aim of UX design is to create functionalities, which also take care of the emotions. By adding illustrations, we can make the user experience richer with better usability and design.

With illustrations, designers can see the meaning of complicated concepts in simpler visual ways and communicate a story for users to take better decisions. Illustrations help designers create narratives for users to assist in making simple decisions.

To understand why UI/UX designers choose illustrations in mobile apps and web design, let’s first explore what illustrations precisely are.

What Are Illustrations?

Illustrations are representations of a story while also conveying a message not present in pure art. They are informative and show how something works or an environment.

Illustrations are used in a wide range of places, both inside and outside publications. They successfully add style to the different contexts that they’re applied to.

Different Types of UI Illustrations

In modern user interfaces, a variety of styles, such as icons and vector images, as well as digital or illustrated artworks are used. These are functional and purposeful features that may meet different requirements.

Theme

This type of illustration establishes the mood and general theme quickly. It uses powerful metaphors and establishes an emotional appeal right away.

Moreover, it saves users’ effort and time delivering a better user experience and making the required atmosphere.

Onboarding

UX systems provide a smoother way for newcomers to understand and use their interface, reducing errors and confusion.

Various new updates are accomplished when a new product or interface is introduced.

Rewards

Gamification of the user experience is a famous way to incorporate into UI illustrations. Rewards like stickers, badges and medals are ways to highlight users’ progress.

Tutorials

Images show users how to use the app. They activate the descriptive possibility and their prime objective is to humanize the app for individuals who can’t read or prefer not to.

These tutorials are particularly good in apps that have limited screen space. Additionally, they take into consideration the less details in images to avoid confusion. Tutorials are a great concept for apps targeted at kids and teens.

Entertainment

As an additional, design provides the user with a sense of satisfaction and happiness. It can help change their mood for the better.

Mascots

Mascots add personification to the UI. They act as a bridge between the user and the interface and can help shape the voice of an app or site.

These images are symbolic and stay alive in the interactions.

Reasons to Use Illustrations for Amplifying UI/UX Design?

Here are the best reasons for using illustrations to improve UI/UX design for your next project:

They Form Visual Triggers That Carry an Important Messages Quickly

Designers can use images to engage visitors on a mobile or web layout

Pictures stick in your memory more meaning that interactions can get quicker. When people use apps or websites from different countries, visuals within the UI make it broader.

The text of a graphic cannot be understood alone; colors, characters, identifiable details, and composition help to better understand what the text says.

They Have a Big Impact in Deciding the Emotional Appeal

Some apps offer a new way for designers to create the best user experience possible. You can incorporate pleasure and enjoyment into a design in order not just to finish tasks but also make them fun.

UI/UX designers can learn how to create emotional content through researching user behaviors and inputting it into the design of their illustrations. Everything that is included in the illustrations, such as shapes, lines, facial expressions, colors, and curves, impacts emotions.

They Work Seamlessly in Boosting Brand Awareness and Recognition

A picture is worth a thousand words, and images are more effective when they are informing. When the viewer expects the image to be informative, and the design aligns with their expectations, then the effect will increase.

This is why illustrations are effective in creating a unique, recognizable interface design and branding. Apps will use animations and illustrations to accentuate their brand.

Motivates Users with Storytelling

The use of strong visuals in interactive illustrations can promote user involvement and help with storytelling when it comes to design. Designers can make good use of this type of illustration in their UI/UX design which is used to promote user engagement and onboarding.

Designers can use illustrations to convey information about apps; such as the process of how to use the app. Illustration provides more context that words could not provide.

Graphics Provide Effective Assistance to the Copy Implemented in the Mobile or Web Interface

Images are useful in communication, and present an advantage when they communicate broad ideas. Nevertheless, there is a need for careful consideration: the speed of illustrations may not be enough on its own- people can read images quickly, but the meaning of the illustration may not be clear or easily interpreted by all readers if it is unclear.

Graphics that are made on the spot, without understanding mask the meaning. It is important to use identification, not just quick observation for understanding. Recognition also means relevant data and action by the visual element for the user. If you want your metaphor to be clear instantly, avoid wrong associations or misunderstandings

They Bring Humor

Designers need to spend a lot of time communicating with their users, so adding in some funny remarks and emotions can save them when it comes to retaining them.

When designers use interactive illustrations, they can display an error screen or a successful payment. The illustrations help designers cut down on the wrong aspects of the UX by offering humor.

Custom Illustrations Forges a Bond Between Artistic Harmony and Originality

If you want to be different in today’s competitive world, graphics add a little creativity and style to a UI, branded or printed product. This is why many organizations like to use illustrations as the main image for their landing pages and blog articles.

In order to attract a specific audience, designers should provide the audience with their choice of artworks to help them make well-informed decisions. Designers need to balance the preferences of the target audience as well as their business concepts.

Custom Graphics Allow Visual Satisfaction That Increases the Project’s Desirability

Although designers often prioritize usability and utility, beauty is something consumers still want. This can be seen in the interactive desirability that draws people to your products and satisfies them in their use.

You can also add illustrations to your app to reach a particular target. Illustrations can add style, elegance, beauty, or anything else you need, to your UI.

They Provide an Illusion of Real Communication

Designers can use illustrations to enable users to interact with the app or website using simple visuals. These graphics allow for a better user experience by making navigation easy and enjoyable.

With visual illustrations that respond to user queries, a chatbot can provide an enhanced UX. This will result in higher retention and engagement.

They Depend on the Interesting Visual Metaphors and Make Engaging and Unique Designs

Designers can use illustrations to enable users to interact with the app or website using simple visuals. These graphics allow for a better user experience by making navigation easy and enjoyable.

With visual illustrations that respond to user queries, a chatbot can provide an enhanced UX. This will result in higher retention and engagement.

Bottom Line

Designers should use illustrations because they do not only make the features of a UI more pleasurable, but also usable.

UI/UX design contains popular features, such as justified approaches of interaction. This type of best practice is vital in designing the UI/UX, creating a way for better design, and it also functions as a communication tool between the user and the product.

The post Best Reasons for Using Illustrations to Strengthen UI/UX Design appeared first on Creativ Digital.

Web designers are always looking for ways to solve and crack the UX code. Even though here are new tools, systems and tech to boost their efforts there are still difficulties and challenges in UX design that hinder the road to a better user experience for customers. Fortunately, we have some solutions to these problems.

UX Design Challenges & Their Solutions

UX desingers are faced with challenges. However, there are solutions for every problem. They just need to recognize these obstacles early on. Here are some of the most common UX design challenges and their solutions.

Reducing Gap Between Design and Development

Developers and designers both have different but important roles during the build process. Design is useless without development, while development is also useless without design. Therefore, there must be collaboration between them.

Designing to development exchange can be difficult. It is a UX designer’s way of solving an issue but not the developer’s.  Designers think of the user’s journey while developers usually just try to find a technical way that’s convenient for them.

When there is no alignment between them, the product and process suffers.         

 In most cases, knowledge gaps and lack of communication are the main problems between designer and developer. This results in extra feedback loops, unpredictable quality assurance problems and different interpretations of the same targets.

Solution

The best way to solve this problem is to communicate constantly and avoiding discord between development and design. Engage developers ASAP to help them recognize problems early on.

Another solution is knowledge sharing. Take some time to understand how developers work and face challenges if you don’t want to learn to code.

Restrictions on Time and Budget

Budget and time are big elements that impact both design and cycle and these connected.

When a designer is underpaid or is given a little time, they will produce poor quality work. It’s sad to say that many clients don’t value their designer’s input because they think they are just creating buttons or changing the gradient which they think is very easy to do or can be done in just a few minutes.

Everything is connected when it comes to design. Even color layers cater to different purposes. Therefore, designers must be given time and budget even when doing just the simplest of changes. When designers are forced to do something quickly, they cannot focus on what their clients need and deliver poor quality work as a result.

 Solution

This is where business analysts and project managers come in. They can negotiate terms and conditions for UX designers who in turn can give better performance under a better schedule.         

Confusing and Complicated Chatbots

The use of chatbots has become more common recently. They are useful when it comes to improving conversions and for solving common customer problems. Although they are important virtual assistants, many of them are not user-friendly.

Studies show that 73% of clients who have experienced interacting with defective chatbots don’t like to use them and 61% reported that they are annoying to use and prefer to chat with a human customer service representative.

In these cases, chatbots are hard to use or are not smart enough to handle customer service issues. They cause customers to become annoyed, provide wrong answers or conflicting messages; all of which can harm customer user experience.

Solution

Chatbots should be used to provide conversational UX instead of trying to solve a problem quickly or providing a smart response. This can be done by using smarter AI systems that employ machine learning to get emotional intelligence and interaction cues.

This technology can help chatbots learn the right responses that are useful and relevant for different situations which help enhance customer interactions.

Lack of Understanding of the UX Designer Role

Many people underestimate the multi-disciplinary nature of UX. To them, UX is all about making things look great. The business value of UX is also neglected. So, if basic stakeholders are unaware of your role as a designer, it can become difficult.

UI/UX design is a collective role, which needs feedback form almost everybody in the business. Designers have to meet with company representatives in order to know their vision and you also need to contact the client service team to hear their insights. However, if your role and importance is not clear, engaging the right people can be hard to do.

Solution

UX designers need to establish expectations as soon as possible. Start projects with a stakeholder launch to describe your role and purpose. Give daily updates and scope to your co-workers and ask questions while moving through the project.

Most importantly, invite others to understand your role be it during a lunch time workshop or casual chat at your desk. This will help you clear misconceptions about what you do by encouraging an open-door culture.   

Product Display

The problem with online product selling is that you don’t know actually know what you get until it appears. There are many online sales options available and brands should always try to build confidence and communicate why customers should use their products.

However, only depending on product image and ratings from previous buyers is not enough especially if retailers use the same strategies nowadays.

Solution

Technology and your creativity can help when it comes to this problem. Online sellers are now using VR and AR tools in making 3D product models to provide a virtual buying experience that was difficult to do before. Using this type of technology allows consumers to see how products look in real life just by using their mobile phones.

This kind of technology helps to bring the best elements of a physical shop to an online shop. Customers love this feature with reports saying that 40% of buyers would invest more in a product if they can examine it using VR first while 71% of buyers would buy more from a brand that uses the same feature.

Android Fragmentation

As of this writing, Android devices around the world are currently running on different versions and every smartphone maker want to make its Android version different.

Smartphones have different display resolutions and details vary from one manufacturer to another. Designing and developing an App for Android is tougher than it is for iOS devices.

Solution

To manage this, follow Google’s instructions and concentrate on the latest updates and the most popular Android mobile models. 

Android app development, Android design generally takes slightly more time to be completed. However, in a few cases, it enables designers to make design preferences not possible to do on the iOS platform.

A/B Testing Errors

Although the A/B testing is a UX designer’s instant solution for comparing designs and thoughts, it is also incorrect and limited. According to reports, 80%  A/B tests give the wrong results.  Because systems compare just 2 versions at a time, there are inaccuracies to be found. 

Most importantly, there is a possibility that neither of these choices are the best. It could take months and more A/B testing combinations before the right combination can be found.

Solution

AI and machine learning can make this procedure more accurate and simpler. Typical A/B testing compares only 2 variants at a time. 

However, since AI systems can assess huge amounts of data immediately, these tools can compare many variants at the same time and report results more quickly.

Bottom Line

New sets of ideas and challenges are being faced by UI/US designers every year. Web designers need to consider these challenges and solve them in order to improve user experience. They need to keep in mind that every problem has a solution.

Considering the client’s requirements, needs and choices can help designers make important decisions for developing websites and accomplishing their goals which is to provide customers with a better user experience.

The post Common UX Design Challenges And Their Solutions appeared first on Creativ Digital.

White space is just as important as it was 10 years ago and is still impacts UI design even today.

Here is how white space impacts the efficiency of UI design.

What is White Space?

White space is literally just the unmarked or unused space in visual design. We can see it between lines in a paragraph, layouts and other design components.

However, white space is not just the white color we see. It is basically the background we can see so it can be the texture, color, image or pattern on a layout.

Why Does White Space Matter In Design?

White space and spacing are important in the design of a website. Websites without white space can offer different effects such as creating a smoother feel, more engagement from your readers and changes in how your site functions.

The difference between an average and successful product can be seen in its design. As a designer, you should fulfill the client’s needs but also consider how average users will see the product.

White space enhances both UI and UX of a webpage. Here are factors that show why white space is important in UI/UX design.

Emphasizes Design Components

White space is important for giving our brains a moment of clarity. Our brains give importance to the design components using white space as the buffer that gives us enough time to process what we see.

We can view pictures in more detail with the use of white space. With this, you can understand what is happening in the picture. White space also provides a sufficient buffer for your brain to make sense of what you’re seeing.

Better Comprehension

Using white space makes content easily scannable and makes it easier to understand. According to research, white space between lines of paragraphs, left and right margins can increase comprehension up to 20%. 

Guide User’s Eyes

White space can help guide your user’s eyes. For example, the first point is the logo, next is the navigation bar, then a hero image and then finally the text. You can do this by streamlining the content of your page to less than 15 points on that page.

When placing this content, you need to decide where the macro space will be located, that is, where on the screen you will place each group of elements or pieces of content. A macro space encloses each component or group of components. On the other hand, this space is the space that surrounds various components of the same group or between characters, lines, and paragraphs of text.

Maximize Interaction Rate

Studies have shown that the average attention span of Internet users is 6 seconds. Effective use of white space allows your UI design to quickly communicate your message to users and maximize opportunities for interaction with your call-to-action. So designers need to create lines of communication between users, and design and white space can help a lot.

Try checking the Google search engine homepage.  The use of white space is very clear and clearly communicates the purpose of the search on the page.

Gestalt Principle of Proximity

The Gestalt Principle of Proximity Allows users to link closely related components to have the same functionality. To properly implement this principle, you need to ensure that the components associated with the group are close to each other.

For example, you can collect personal information such as name and address in one group, personalize it with some space, and then add another group of fields under credit card information.

Embraces Luxury and Sophistication

White space can be a major design element when used to create a specific look or feel. We associate a huge amount of white space with sophistication and luxury, so when used effectively, we can add that association to our designs.

Large number of graphic components reduces overall design cost. Instead, improve your design by adding more images. Margins allow you to focus on making your graphics better.

Enables Imagination

When people see the white space in your UI design, it lets their imagination run free, which elicits stronger emotional responses. The human brain has a basic need to evaluate things, which creates a kind of narrative between what you see and how you can process it.

It is not so important that our minds mark the empty space. Just thinking about it involves our minds, and that’s important. By participating, you are becoming invested in the design.  Becoming involved in the design makes a good first impression.

Highlights Visual Hierarchy

Using whitespace enables you show off the visible hierarchy among the different elements of your page. Consider increasing or lowering factors like margin and padding in order to add more focus on particular elements. Make sure to place important elements like CTAs in spaces where they can stand out.

Showcase Important Aspects

An experienced designer has to be able to guide his user’s awareness to the content material and make the message different. It is easy to be excessive when it comes to design. Designers have to keep away from unnecessary clutter in order to achieve the product’s end goal.

Simplicity doesn’t equate to a boring layout; rather, it`s a strong layout that speaks for itself in preference in catching the audience’s attention.

Takeaway

White space is the core element in website design. The lack of content is as important as the content’s presence on your website. It isn’t just an empty space; it’s actually a strong design tool.

White space creates balance, harmony and helps in brand designing. The idea here is to make the website look clean and simple and to highlight the details that visitors will enjoy.

White space isn’t blank space. It is a design element that allows the details on a web page to become enhanced. White space balances everything out and makes us see the design aesthetic. It also highlights the layout of the page so that the images and text are highlighted for better communication.

The post Importance of White Space In UI Design appeared first on Creativ Digital.