There are many ways to get people to visit your e-commerce site. But getting them to go to your website is just half the battle because the real one is to convert visitors into paying customers. According to Moz.com, the average conversion rate for a typical e-commerce site is 1.6% and 92% of people who...Read More
At first glance, online market places like Amazon and Ebay seem like a seller’s paradise. Many marketers feel that joining these platforms mutually beneficial wherein store owners get exposure and the market place gains an expanded product line. However, closer inspection reveals that while mutual benefit remains, but the selling reality is different. Should you...Read More
Building an e-commerce website is one the most popular business ventures today. Not only does it provide unlimited scaling potential, it is also open to a wider scope of audience. However, building an online store does not guarantee success. It can be hard to increase revenue without hard work or using creative strategies. One...Read More
Marketing has come a long way from the simple printing press to pamphlets handed out in the streets. Today’s marketers rely heavily on gathered information, data analytics and personalization. In fact, personalization is no longer just a buzz word; it has become important in helping businesses reap the rewards of marketing. Personalization generally refers to...Read More
