In its broadest sense, email marketing can refer to an email sent to a current or potential customer. This is usually a commercial message that aims to convert web visitors into clients or one-time customers into loyal ones. In today’s world of videos, instant chat services, social media and infographics, many seem to think that...Read More
According to Content Marketing Institute, 83% of B2B marketers still use email newsletters to reach their target audience. However, of this of this percentage, only 58% are finding the method still effective. Even though 58% is still a decent rate, it still has room for improvement. Here are some tips on how you can make...Read More
