Online advertising has become an indispensable tool for businesses seeking to reach their target audience effectively. Google Ads has long been the go-to platform, offering businesses an extensive reach and powerful targeting options. However, as the landscape evolves, marketers are starting to explore alternative advertising platforms that may provide comparable return on investment (ROI). If...Read More
Google Ads is a powerful platform for reaching your target audience. With over 259 million unique visitors and 3.5 billion daily interactions, it’s no wonder that businesses of all sizes are using Google Ads to grow their reach and generate leads. If you’re already leveraging these impressive numbers and running your pay-per-click (PPC) ads, it’s...Read More
In today’s digital age, businesses are increasingly relying on online advertising to drive revenue growth. However, many companies with brick-and-mortar locations are missing out on a significant portion of their revenue potential by neglecting offline advertising channels. By unlocking the offline potential and integrating it with online strategies, businesses can significantly boost their revenue through...Read More
The end of January saw Google releasing a set of best practices for Google Ads users to help improve their optimization score. Optimization score refers to the metric used to tell how well a Google Ads campaign is optimized. It was introduced in August of last year. Scores range from 0 to 100% where 100%...Read More
Content For someone inexperienced in Google Ads, the idea can be both exciting and terrifying. If done right, Ads can transform your business. If done wrong, a business can spend thousands and get nothing in turn. In July 2018, Google rebranded Google Adwords to Google Ads. Since then, this is the main door for advertisers...Read More
