It’s important to note that Android has a lot of features which makes it more popular. They have about 85.9% of the market share on mobile phones.

There are 2 billion monthly active devices on Android. However, with the consideration of geographical distribution and position, Android dominates the race in major continents like Asia, big swaths of Europe as well as South America.

Due to the popularity of Android apps, developers need to pay attention to even the minutiae of the products. It’s important to keep up with the competition by incorporating modern features.

Mobile software keeps getting updated, so that companies can add new features. Customizing them is optional but beneficial to the business.

Easy and User-Friendly Interface

To create a user-friendly interface, you should use an app with simple design but with a touch of sophistication. This includes making sure that anyone can operate the app even without any experience handling smartphones.

A user usually forms a good or bad opinion of the app within a couple of minutes after using it. Therefore, simplifying the User Interface design while developing the wireframes is best to make sure that it appeals to your target audience.

An app will be more successful if users can access what they want quickly.

Gesture control has become an essential aspect of the app, including newer functionality. As technology has changed, they have allowed app developers to make graphics as blocks in their apps. This ultimately leads to a better user experience.

Enterprise App Features Implementation

With the rapid technological development of mobile app, organizations are showing an interest in Enterprise mobile app development. It offers a number of advantages for businesses, so it’s likely to grow increasingly popular in the future.

One of the biggest benefits that it offers is streamlining the business process by improving the communication between employees and different teams. Secondly, it focuses on providing a robust security which means that your data is safe.

With the chat-based messages, employees can interact with one another smoothly by navigating through enterprise apps which also have additional features including CRM and ERP integration.

Easy Login or Registration

Registration is the first step in most mobile apps. This can be through their email or through their phone number. Once they are registered, profile options like preferences and what type of content to filter will be available to them.

Create a simple and short registration process for the app, to avoid getting your users irritated. Your form should have name, email id and mobile number fields.

Space for User Feedback

Getting feedback on your mobile application is crucial to figuring out if your brand is doing well or not. Allow and encourage more people to give you feedback through their writing or their ratings.

Developers should get feedback from their potential audience and use it to improve the product. Android developers should make sure they are taking into account user feedback while evaluating the performance of their applications. Providing users with a channel for soliciting feedback is a nice gesture that shows a developer cares about his or her audience.

Social Media Tools Integration

With social media, you can promote your app by posting to platforms like Facebook, Twitter and Instagram. You can also provide updates on the app and get feedback from customers.

Fast Loading Speed

Applications loading slowly are not popular with users, so to make sure your app is a success, focus on its response time.

Ensure that your app loads within 10 seconds and is highly responsive.

Support for Multiple Languages

If you’re developing an Android app, allot enough time for implementing a feature that supports multiple languages. The decision to include this feature should be based the target audience and location of your app.

The app should support the major languages of international speech, such as English, French, Chinese, Spanish, and others. The language integration also depends on client’s budget.

Light and Compact

The common issue with Android apps is a lack of storage space, which leaves the user unable to store their data. Your role as a developer is to address this problem when developing the Android app.

So, to make your app a better experience for your users, you should find a way to cut down the size of the app so that there is less storage necessary and it takes less time for it to download.

Keep in mind that deleting unused features will save you space on your app. This will reduce the size of the app and make things easier for customers who are downloading it.

Works in Offline Mode Too

Your Android app should be able to work offline as well.

Without a connection, even app navigation should be simple. Give users the opportunity to navigate the app in ways that won’t cost them data.

Cloud Computing and Payment Integration

You can create your Android app without the need for a website, by using a service like Google Apps. Android apps can be enhanced with cloud computing and other services, making them more visible in traffic.

You can also add a payment gateway feature to your app. It lets users pay for the product or service from inside the app rather than from a different tool.

Wrap Up

To keep up with competitors, you should offer high-quality features that are easy to use and user-friendly.

Before launching a product, it’s best to do some market research. Ideally, this might involve developing an MVP of the product and presenting it to potential customers.

The post Best Features to Include During Android App Development appeared first on Creativ Digital.

If you want success for your mobile app, make sure to maintain it with an ongoing cost. Failure is a possibility if you don’t maintain the app.

Reasons Why App Maintenance Is Needed

The long-term benefits of focusing on app maintenance will pay off. It can be shown that an increase in app retention rates by 5% increases an organization’s profits by 25% to 95%. There is no doubt about the necessity of maintaining an app; for it to be visible on the market, every app needs maintenance.

It is important to have an app maintenance strategy before starting the development process in order to ensure that your app not only performs well, but also can keep up with certain changes.

Factors To Consider When Calculating Maintenance Cost

The cost of app development is easy to understand and check online. There are many examples of these analyses, with some costing more than others.

The yearly, average cost for app maintenance is about 15 to 20% of the total development expense invested in launching your app.

The top three factors to consider when estimating the cost of maintaining a mobile app are:

Create a Development Team Spot

The cost of an app development varies by country. Developers in some nations have a faster completion rate than other developers. For example, developers in the USA have one of the highest renewal rates. The highest renewal rates can also be found in Switzerland, while Eastern and Central Europe have one of the lowest rates.

Software Complication

Depending on the app-building technology, maintaining your apps could be a costly endeavor. If you built two separate native apps for Android and iOS, your maintenance costs could be much higher than it would cost if you used a cross-platform solution like React Native.

Think about how connected your application is to other services. If it establishes more third-party integrations, then you will be required to spend more costs on maintenance.

Design of the App

You must hire experienced software designers in the first phases of the app-building to keep affordable maintenance costs. If your app design is not good, you are more likely to incur more expensive maintenance fees.

Developers should be experienced and know how to work with old software.

How Much Does App Maintenance Cost?

The cost of an app is not only the development cost, but also the maintenance you will have to pay. You should be ready before going with an app since the cost varies depending on the type of app. The average cost of maintaining an app can cost 20% of your actual expenses in mobile app development.

Factors To Consider For App Maintenance Cost

If you want to create a mobile app, make sure you take the following factors into consideration:

Analytics

You can take advantage of the data Google Analytics provides to make the right decisions for tracking your customers and clients, and obtain reports from these tools that provide all the answers you need.

Developing this strategy is an expensive process as you will need to hire somebody for inputting the data, checking that all goes well, and updating any changes.

In addition, analytics is essential for solving performance problems such as crashes and glitches. While you may use analytics to work on the launch of a new operating system, they are also necessary to explore other purposes and tasks that come up in your work.

Hosting

If you have an app, you’ll need to pay for hosting. On the back-end, AWS is one of the cloud services that will be less costly as you just pay for your usage and there will be less set up and maintenance expense of the server.

Third Party

You will have to pay your third-party license monthly. For example, if you use a licensed technology within your app, you will need to purchase it monthly.

Bugs and Updates

To stay up-to-date on your technology, you should always update your apps. Updates cost a lot, depending on a multitude of factors.

Software upgrades and bug fixes can take days or weeks, depending on the app.

Marketing

You can use free marketing in the meantime, but if you want people to really notice your app or game, investing in paid methods is a worthwhile strategy.

There is an unlimited budget for marketing and budget is not a constraint when you get your own customized marketing plan.

Client Support

To be successful, listen to what your users want and address any complaints. Hire someone to respond for you and make sure reviews are good. This will cost you a little but not too much.

App Security

You need to budget for the monthly or yearly cost of maintaining your apps’ security. Developers will either need to update their privacy policies or track changes of 3rd party integrations.

Failure to comply with GDPR, such as by failing to identify yourself when leaving an update, could result in a security violation.

How To Cut Costs on App Development and Maintenance

Developers can cut costs by following these tricks when developing an app:

Investing in the Right Development Platform

You can select either Native or Hybrid app development platforms. With a Native, the app has better availability of resources than Hybrid and it is more stable for user performance. In terms of features, these services are dependable with better performance.

You need to maintain 2 apps for iOS and Android if you have an application. This might increase your budget, so it is better to invest in a hybrid app that incorporates the best of the native platforms.

Include Features Users Like to Utilize

Users don’t use all app features. So, it would be better to include features that they will use. This will prevent you from spending too much on the development process of the app. A good developer can assess and research on user’s concerns in order to include the best features.

Hire Dedicated Personnel for Maintenance

You can save money by not hiring a person for certain tasks, but at the same time it’s not entirely possible to do everything on your own because you need help and a team.

Come Up with a Maintenance Strategy with Your Team

The team can give app maintenance as per your need. So, discuss all choices and expenses related to them earlier so you know the complete scope cost and not only the app development expenses. If you won’t maintain your app, don’t waste your time with development.

Take Away

To gain a better understanding of the market, you should work out the functionality of your app after its release. When setting up your app’s maintenance budget, make sure to include expenses such as third-party integrations, hosting and servers.

To keep your app competitive, you’ll need to make sure that you have developers and QAs as well as marketing staff.

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Some industries, like hospitality and retail, still take time to adapt to the new normal. However, for others like video streamers and work-from-home employees, the new normal is already making them thrive. This is why it is important that apps are becoming important.

Mobile apps are making it possible for all of us to thrive in the face of COVID. They help many of us remain efficient while maintaining physical distancing.  Trying to live in a COVID world is unimaginable.

Here are app categories that will thrive in a post-COVID world.

Healthcare Apps

Healthcare apps are in high demand as we care about our health more and more. These apps may instruct how to do basic yoga or meditation at home, what’s an appropriate diet, the types of exercise you should be doing, and give instructions for medical testing. These apps also allow on-demand doctor consultations over the phone or with your tablet or computer, which is a great relief to those who cannot financially afford to go to a doctor’s office.

Grocery and Online Shopping Apps

Grocery and online shopping apps have seen success during the pandemic. Many people are worried about getting infected with the virus making these grocery apps very important in maintaining out households.

Many people are also finding it more convenient to do their shopping online. They save time and gas money while shopping at home.

FinTech Apps

Also known as financial technology, it is another category that is experiencing popularity and high demand.  The uncertainty with the economic system together with the failure to go to banks has caused many of us to use apps when dealing with money.

According to App Annie, says that during Q1 2020, time spent in fintech increased to 55%. Growth was even greater at 90% and 85% respectively in South Korea and Japan. In April 2020, a FinTech app named Robinhood ranked #1 on app with a 260% boost in use.

From essentials like paying bills, the use of fintech has also seen a boost in other finance related use such as fund transferring, inventory monitoring, trading, investing, and private finance management. Customers look for user-friendly, trustworthy, and stable apps, to clear up all financial issues.

Dating Apps

Dating apps saw a huge surge during the worldwide lockdown. The category saw a low increase of only 5.3% growth in 201p. However, during the pandemic apps like Hinge, Bumble, and Tinder enjoyed a huge increase in downloads since face-to face meet-ups were prohibited.  

In 2019, it was already forecasted that more and more people would meet their partners online by 2035. On 29th March 2020, Tinder users worldwide swiped through 3 billion probable matches. And this was a record-breaking incident.

Entertainment Apps

During this pandemic, leisure apps like Scrabble GO, IMDb, Snapchat, Google Play Music, Spotify, YouTube, HBO Now, Amazon Prime, Netflix, etc. have encountered a extraordinary surge to ward off the boredom of lockdown. Kids are downloading games for fun and entertainment.

Adults also are engaged in news apps in order to stay in touch with what’s happening around the world. Apps like Google News, BBC News, CNN, etc. have become popular as people want to know what’s happening in other places.

News apps are also a good source of precautionary measures and advice on how to combat COVID and how other countries are coping with the disease. Most importantly, they want to know how the healthcare system is faring and how it will affect them should they contract the virus.

E-Learning Apps

Many students were unable to physically join their classmates due to the lockdown. Academic year 2020-2021 saw a massive digitalization of education.  COVID stretched the abilities of educators and students in order to accommodate teaching and learning.

For example, language apps like Duolingo experienced a 148% increase in enrolees during March 2020 in the US. Likewise, Udemy also encountered a 425% increase in enrolments in late March.

The increase was due to the sudden need for people to learn new skills to pass time during the lockdown. Many of them saw this period as an ideal time to improve their abilities. However, e-learning apps are still enjoying poplarity as more people see them as a convenient way of pursuing hobbies and self-improvement while at home.  

Social Media Apps

Social media apps play an important part during the time of social distancing as it is a means of communicating with family and friends around the world.

Due to social distancing, social media apps have become more popular. Famous social media apps like Tumblr, Facebook, TikTok, Snapchat, Instagram, Pinterest, Twitter, WhatsApp, and Reddit have enjoyed massive downloads.

Aside from staying in touch, people also use social media as an outlet for their creativity. For instance, there were a lot of funny and creative videos on TikTok and many beautiful pictures of landscape and scenery in Instagram.

Food Delivery Apps

Many restaurants and cafes struggled during the pandemic. With social distancing measures in place, many restaurants had to limit the number of patrons eating inside while others were forced to close due to slow sales.

Fortunately, delivery apps made it possible for other restaurants and cafes to proseper and thrive. In order to conform with social distancing measures, many patrons turned to food delivery so that they can still enjoy their favorite food or beverage without having to go out of their homes.

DIY and Home Improvement Apps

Since we all had to spend more time at home, DIY has strongly emerged as one of the best ways to stave off boredom. Homeowners stuck at home suddenly got inspired and were finally able to start or restart projects they have on the backburner.

Apps like Lowe`s and Home Depot noticed a 205% and 195% hike of their app downloads respectively. Wayfair, the virtual-first homeware store additionally skilled an 85% boom in its app downloads.

Edtech or Online Education Apps

Many students were unable to attend classes during the pandemic. Even this year, there are still students learning online. This has led to a massive digitalization of education.

Edtech apps like ClassDojo, Remind: Safe Classroom, and Google Classroom encountered a 565%, 290%, and 580% boom respectively from January 2020 to March 2020.

After many years, these digital education apps finally saw scope in this crisis period. Byju’s that was working great as a Freemium subscription model, grew a bit and started providing free online classes, experiencing a 150% hike in the number of users.

Bottom Line

Users are spending more time using apps. From buying groceries to online learning, it is easy to see how these apps are making our lives easier during COVID and in our post-COVID world.

If you have an app idea, now is the perfect time to try new ideas and concepts.

The post App Categories That Will Thrive In A Post-COVID World appeared first on Creativ Digital.

As take a more bigger and important role in our lives, their designs have reflected how we interact with them. Get ready to see what’s coming to your gadgets this 2020.

Cool App Design Trends For 2020

Here are some of the coolest design trends for the new decade.

Illustrations

Expect to see more illustrations to take center stage this 2020. We’re not talking about graphics but illustrations that showcase works of art. You can expect to see flat to semi-flat illustrations with eye catching pallets.

Web designers are turning to illustrations more because they are more eye-catching compared to images. Illustrations also feel more organic than a photo or graphic. By giving viewers a more organic feel they are more comfortable and more comfortable with the environment.

Serif Fonts

Apps have always been dominated by the Sans Serif fonts. But in 2020, that’s changing. Sans Serif will still be here but they will be relegated to a minor role to give Serif fonts top billing.

Using 2 kinds of fonts creates visual hierarchy that can separate headlines from text. This is very important because apps are not just for games anymore. We use them to pay bills, monitor investments, use it to navigate traffic and foreign streets. As apps take a bigger role in our lives, serif fonts underscore their importance and visually give them the gravity they deserve.

Futuristic Colors

Another app trend for this new decade is futuristic color schemes. App designers are incorporating bright colors like purple, blue, pink and other neon colors to make their apps standout. This is because these colors are the colors of the future.

Aside from looking funky and cool, blues and purples really look good on today’s phones. Thanks to OLED technology these colors make an app pop. Imagine using it in your personal blog, purple will really standout especially with peach and pink gradients.

Transparent Elements

Gradients are still very trendy and in 2020, they are going to be transparent and semi-transparent on your screen. When you can see through an image, it feels lightweight and that’s exactly the reason why this trend is going strong.

By making some design elements transparent designers are able to fit a lot of information on a page without making it look heavy and cluttered. This is very important because you only have a limited screen size on gadgets like your smartphone.

Rounded Graphic Shapes

Rounded shapes are becoming trendy because they look softer and friendlier. This type of shape makes cold sterile environments easier to interact with. Finance is one of the areas that are embracing a more rounded graphic design and they use this to subvert uncomfortable expectations.

Say good-bye to dark blue and gray squares and rectangle usually found in finance apps. Imbalance shapes with softer color palette in many more apps. Rounded shapes take all the fear and stress out of personal finance and makes it approachable, human and even fun.

Dark Mode

We spend a lot of time looking at our phones which can hurt and strain our eyes. Studies show that the average person spends 5 hours on his phone daily and this isn’t likely to change anytime soon. In 2020 app designers are adapting our habits by focusing on dark mode.

In dark mode, light text is contrasted against a dark background. Not only can this protect your eyes from strain. Dark mode will also prevent your batteries from draining faster.

In the rise of the use of dark mode we will also see more neon color schemes and glowing gradients to make elements standout.

App designers in Sydney can assist you on your app project. They understand and know which trends will work with your app so that you can access solutions for your project.  

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It all starts with the UI or user interface and the UX or user experience. In order for an app to be successful it has to meet the user’s need while providing an easy and enjoyable experience.  This means that designers need to make UI and UX work together.

If you’re thinking about designing an app, here are some considerations you need to think about.

Screen Size

Screen size is always a big consideration when it comes to app design because it needs to be responsive. As stated above, more people are using their smartphones for browsing and aside from this; mobile devices come in different sizes. Think about the latest iPhones that came out. They have a screen size that range in 5.5 to 6,8 inches.

Designers need to consider various screen sizes to ensure that design elements remain consistent. This way the design of your app is consistent no matter what device your users are logged in.

Be Finger Friendly

Think about how people type or browse on their cellphones. When it comes to mobile devices, most people use their thumbs to navigate. There are also standard gestures that people use for scrolling, swiping and zooming on pages. When it comes to mobile devices, people expect certain things to work a specific way and designers should always consider these actions.

Another design concept to think about is the home button. People will tap using their fingers so this button needs to be tapped with ease. Similarly, important buttons like delete or submit should be easy to spot or located on a part of the screen where it can’t be accidentally tapped. However, commonly used buttons should be placed in easy access locations.

Keep It Simple

When it comes to mobile devices, screen size is limited to its best to keep design simple. This does not mean to say that you need to stick to minimalist design; it just means that you need to choose which features should be highlighted.

When it comes to mobile devices, users should be able to understand information quickly. This means you need to be short and to the point so that readers know what you mean immediately. They should be able to understand what you’re talking about with minimal scrolling.

Be Consistent

Maintaining consistency across your application will provide users with familiarity and ease of use. Consistency should not only include design but also style, colour, font, font sizes and button styles.

Final Thoughts

Designing UI and UX for mobile devices is not very different from designing in desktops. These elements are only the iceberg of considerations when it comes to designing apps. It is always important to research to ensure that every detail of your app is thought through so that your app won’t fail. Designers should always think about every possible detail to give a good user experience.

The post Top Design Considerations You Need To Think About appeared first on Creativ Digital.

In the next couple of years, businesses will need to put an emphasis on mobility to match the pace of mobile app innovation and to meet their customer’s needs. As of the moment, there are numerous small shifts in technology and this is why it is important for businesses to discern which are “trendy” and which ones will carry out the best advancements for businesses.

Here are some trends that can provide potential opportunities for businesses.

5G Networks Will Provide New Opportunities For Mobile App Development

The introduction of the 4G network revolutionized mobile app development. However, 5G networks will become a catalyst for societal change and trials are now underway around the globe. 5G has a lot of benefits and carriers are hyping up the next generation connectivity and services.

Once 5G is completely released, smartphone users can enjoy increased speed of roughly 10 gigabits per second. 5G networks will strengthen mobile connectivity and mobile development and improve the experience of millions of users worldwide. This can translate to shorter transmission latency which can create immediate connectivity between devices in a network. Private 5G networks will also be able to prioritize specific data transmissions over others.   

As 5G networks evolve and develop there will be a lot of opportunities for innovation such as automating core processes for businesses, improved mobility tools for presentation and since 5G trends and signals are enormous; it will need devices and software necessary to support this growth.

OTT Development Is Still Growing

OTT (over-the-top) is showing lots of growth potential with providers like Crave, Netflix, Hulu, Amazon Prime leading the way. It is estimated that market growth will reach over $12 billion next year. Luckily, the mobile app community is ready for OTT and the infrastructure is already in place.

Companies specializing in attribution and analytics are developing apps to harness the right data and keep up with OTT. There is also reported growth for OTT devices signaling more opportunities for publishers and advertisers. There is also the potential of reaching broader audiences so the potential of tapping new revenue is massive. Companies need to evolve with the market to keep up with competition.

Mobile App Development Is Only As Good As Its Marketing Campaign

Many app developers focus on developing an app and making sure that it answers user’s pain points with amazing features. However, marketing is usually an afterthought for many of them. It’s easy to assume that user acquisition is a good metric for app success but the actual values lie in engaging and retaining customers.

Companies waste a lot of money on acquiring mobile installs only to see that 79% of users fail to return after the first visit and 2% ghost your app by day 90. This is why marketing campaigns play a great role in turning installs into loyal customers. Engaging customers can also increase retention by 37%. Aside from this, marketing can also help boost in-app purchases.

When companies achieve customer retention and decent engagement rates, it prevents users from disappearing in the app store graveyard. Apps need to have an impact on loyalty to boost their revenue so investing in mobile app engagement campaigns is a must.

People Really Care About Digital Addiction

Mobile products and apps are designed to be “sticky”; which is another word for addictive. During the last few years many studies have been published on how excessive mobile use impacts health and well-being. In today’s mobile world, digital addiction has become a mainstream concern for many.

According to these studies, long periods spent on mobile devices lead to depression and anxiety. Prolonged use of tablets and e-readers has also been linked to poor sleep and a decrease in productivity. In response to these concerns Google and Apple both released system updates to address the growing demand for well-being tracking.

This means that consumers have grown to expect more from brands they trust. Better experiences start at the development phase with exceptional user-centric app design. Customers are also shying away from brand loyalty and shifting to favor to companies that take care of their customers.

When design companies put users first, they are telling users that they care about their needs, wants and even struggles. Knowing about these when designing an app allows you to keep customers in thought during the process so that in the end you truly create a product that wows them.

Deep Linking Everywhere

Deep linking is certainly not a new trend. In fact, it has been around since SEO was first conceived. Despite this, this trend shows no signs of becoming irrelevant.

The 3 kinds of deep linking are: traditional, deferred, and contextual. Contextual deep linking is likely become the go-to practice for sharing data across interfaces in 2020, especially as ambient interfaces become more popular.    

Ambient interface is also known as “zero-UIs”. They allow people to interact with technology more freely and directly. For instance voice technology and digital assistance delivers information in real-time rather than adding to screen friction when using input screens. As digital assistance improves, more and more people will interact and rely on them actively and passively by using smartphones, connected to home appliances, cars, wearable devices and other connection points.

For example, if your business has high engagement using desktop, many people will be reluctant to switch to the mobile version unless there is a real reason to do so. They will also not shift easily unless you tell them the benefits of going mobile. Therefore, it is important to capitalize on opportunities to send as many users as possible to your desired platform. Because customers don’t like change, they will dismiss one platform as unnecessary. The key is to provide a seamless experience between the platforms so that they can take advantage of the benefits of the website and the app.

A seamless user experience will become relevant in the near future. Contextual deep linking will offer full-bodied information transfer and will be important to understand situations users want information from you and how. A strong mobile presence provides valuable information because giving customers what they want. By basing your app on your users’ needs and wants, you’ll see higher, long-lasting engagement.

Sydney’s Creativ Digital offers Mobile App Development for Apple and Android for every type of business. Our professional developers can turn your ideas to reality. 

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Best Reasons To Redesign Your App

A set of changes can be exciting. Here are some of the best reasons to redesign your app.

More Than a Third of Your Users Say Your App Sucks

Certain feedbacks from customer support emails and reviews on Google Play and App Store are red flags. Some good examples include:

• Low app rating of 3 stars or less (or lower than your usual rating).
• Multiple negative reviews from old and new users.
• Problems that users tell you about in their reviews.
• Angry comments on social networking sites.

If you see a combination of the 2 above, it’s time to consider redesign.

Low Conversion Rate

Experiencing low sales, unenthusiastic users and weak user growth means that your UX is in need of urgent repairs.

In order to find out what needs fixing, you need to analyse your app. For example, analysis can lead to discovery that many users fail to complete registration process because it’s time consuming. The number of daily users is low because they might find aspects of your app to be boring. All of these can result in low revenue.

This means that you need to redesign UX to fix problems. Registration problems for instance can be fixed by making forms shorter or using a chatbot to make sign ups more engaging and user-friendly. A chatbot can also make logging in more interactive. These fixes can help improve conversion rates and boost revenue.

App Idea Has Changed

Aside from analytics and user-suggestions, change can be a good reason for redesign. You might have started with a definite idea for your app but things can change including app concepts.

Twitter for example began as Odeo, a platform for subscribing to audio podcasts and to share them. But Odeo only became successful after it became redesigned as the micro-blogging platform we know today as Twitter.

New Target Audience

If app ideas change, so does the target audience. This means specific design requirements to accommodate your new target audience.

Flickr is a good example of getting redesigned for a new target audience. It started out as a roleplaying game called Game Neverending where users buy items and interact with other players. One of its features was photo sharing which got more popular. So Game Neverending chose to redesign and focus on the photo sharing feature and turned into Flickr.

Company Rebrand

If you’re rebranding your company then your app needs to be redesigned as well. Even though there might not be new features, users need to be able to identify your new brand and associate it to your app. You might also need to develop not only graphical changes but also serious functionality updates.

For instance, DoubleClick was an ad tool acquired by Google and became Google Ad Manager. Google updated its UX and UI in accordance to Google products to help it become more identifiable with the Google brand.

Now that you know when to redesign your app, you now know why you need to weigh the pros and cons. A Sydney web app developer can help you redesign your app and provide solutions for your company.

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