Internet marketing has been trending because of its high conversion rate which generates sales. With proper knowledge and guidance from the marketing experts, it is possible for you to achieve your goal to lead traffic to your ecommerce website and convert them into sales. Although it might look easy to understand and discuss, it has quite a few complicated strategies. In this blog post, we’ll take a look at 5 advanced tips on how an ecommerce business owner increases conversion rate.
Tips to Increase Your Ecommerce Conversion Rate
Make SEO your friend
When we talk about websites, SEO always comes into mind. It is one of the best strategies that most digital experts use. It helps improve the ranking of a website on the search engine result page. When your site gets a good ranking, it means that you have the possibility to reach a larger target audience which can be later on converted into sales.
Consider CRO strategy on your site
The main goal of conversion rate optimisation or CRO is to increase the number of visitors to your ecommerce site. The larger the traffic you drive to your site, the higher the possibility that you may convert the prospects. One good example is by adding a pop-up form and offreing your web visitors downloadable pdfs or some promo in exchange for their information. It is an effective strategy to get higher conversion but it will depend on how you utilise your marketing tools and create effective plans.
Make your CTA bold and clear
A call-to-action is a powerful text that grabs the attention of your prospect and leads them to take specific action in favor of your goal. Make your CTA simple and clear so that any individual can easily understand and get encouraged to take action. You don’t have to use flowery words to get their attention. Make it short and simple but clickable.
Improve your page speed
Website speed plays an important role in the conversion process. Imagine leading a number of traffic into your site but your site is loading slow. This will lead visitors to close the tab, leave your page and you’ll lose them for good. Two seconds is the recommended page load time of Google which is very much applicable to ecommerce sites.
Show off customer testimonials
A testimonial can lift up your site’s credibility. It is one of the factors that give you a higher conversion rate because it can develop instant trust between your new prospect and your business. Display powerful and compelling testimonials from your existing clients to get your visitors instantly hooked. You can post a review plugin on your site where your customer can leave their feedbacks, but adding some hall of testimony on your site is a different story. You may ask your regular clients to give you a testimony, either a high-quality photo with their reviews or ask them for a short video clip review. Place this testimonial near CTA so it can boost your strategy easily.
Conclusion
Converting a prospect into a sale is a challenge. Without prior knowledge of the digital marketing trend, it is difficult to compete in the ecommerce industry. It is important for every ecommerce business owner to have knowledge of web design and optimisation to keep their business on a good ranking.
