Our initial research showed us that the client, a North Sydney-based law firm, already had a small presence in search engines with the keywords “solicitors North Sydney”, “lawyers North Sydney”, and “law firm North Sydney”. Their aim was to increase traffic to their site using more specific phrases, such as “legal services North Sydney” or “litigation North Sydney”, with a goal of showing up on page one for these keywords and increasing conversion rates.
They were also looking to update their website with a fresh design that was more contemporary and user-friendly, while still reflecting their branding and services.
We began by discussing with the client their goals, and conducted keyword research to understand the best approach to take in line with their requirements. Our SEO work began with analysis and strategy development, improving website content, building links, and optimisation of individual pages (such as rewriting page titles, alt tags, and meta descriptions). Our team of professional copywriters produced original, quality content to help improve search engine rankings, and we also reviewed the site’s information architecture, internal link structures, as well as external links.
The client was supplied with monthly reports detailing progress and updates to their unique SEO strategy. During the campaign keyword listings improved, and multi-keywords optimisation saw some keywords rise to the first page of search results.
Our strong SEO strategy significantly increased rankings for our client. Currently the Etheringtons solicitors are now ranking on four keywords on the first page, and this continues to improve weekly. The client’s website is now ranking on the first page of Google for the keywords “litigation North Sydney”, meaning a rise of 17 positions in just two weeks.
Our desire to rank higher within Google search and generally raise our online profile led us to invite several companies to present their SEO capabilities. After careful consideration we choose to partner with Creativ Digital.
Since we started work with Creativ, I have always found them to be responsive and trustworthy with regards to our requirements. They have led us towards best SEO practices and have also been flexible to accommodate our requirements.
Importantly our organic search ranking has significantly improved, our Website has been transformed to reflect our brand marketing strategy and our general digital presence as grown.
I would happily recommend Scott, Ross and the team at Creativ should you be wishing to venture into the world of SEO.
