The good news is that you don’t need to be a master designer to come up with amazing typography for your website. Considering and following these best practices can make your website look modern and amazing.

Simplicity

One of the keys to good typography is simplicity. You don’t want overdo it and fill your site with calligraphy because you want it to be readable.

Yes, they look beautiful but standard font can engage readers’ minds better since most of them are familiar with simple looking fonts.

Aside from boosting readability, it also adds to your site’s visual appeal. Simple fonts add structure and professionalism.

Match & Pair Fonts

Simple fonts are a good choice for web designers because they are easy to use and do not have a complicated layout.

However, you do need to match other calligraphy fonts and match them in pairs to give them a good mix. Some fonts go well with others so you have to carefully pick them so that they look great together.

There are websites that offer free fonts but you need to confirm that they are indeed free to use; otherwise this would be considered as stealing. You don’t want to use stolen typeface for your site.

Avoid Long Lines

Calligraphic typography looks amazing but they can also be harder to read. Always remember that you want your website to be readable so avoid lengthy lines of texts. The number of characters determines how easily readers can grasp the message.

Short sentences are always easier to read than longer ones. A common typography rule is to restrict the number of characters to around 50-60 per line.

Use Vertical & White Spaces Correctly

The correct usage of white spaces can help boost legibility and visibility. Failure to follow the correct line height can make your website look cluttered and will fail to draw the reader’s interest.

Consider applying the correct line height in between lines of text for better typography,

Use Color Contrast

Color plays a big role in typography. Always make sure that text and background colors contrast to improve visibility and readability.

The Message

The message you wish to relay should go with the font you’re using. How a message is received is interpreted by penmanship or typography by the readers. You can think of the font as the tone of voice when speaking.

You should also consider the occasion. For example, if you want to convey happy thoughts avoid using “scary” looking fonts. The same is true if you want to tell something serious.

All Caps Are A No-No

If typography were a speaking voice, an all-caps message is the equivalent of screaming. You don’t want to scream at your readers or seem imposing so avoid all-caps at all times.

Target Audience

Font and typography should also match the target audience. When choosing typography, always ask yourself who you’re designing for, their age group and their likes and dislikes.

Understanding the end user and taking their needs and consideration into your design can help you chose the right font which will make conveying your message easier.

How do you choose typography for your website? Do you have more tips and advice? Tell us by leaving your comments below.

The post Typography: Best Practices For A Modern-Looking Website appeared first on Creativ Digital.

Updating any form of graphic design, whether it’s for your branding, website, content, or what have you, is always exciting, especially when you’re incorporating new typography styles. So without further ado, here are 7 typography trends that you just can’t miss this new year!

1. Serifs for Sure

The Serifs are back in action. Expect it to be used with Sans Serif in a wide range of uses, which includes web pages, headings, body of text, and many more. Experts say that the Serif font reads faster than Helvetica, which is why we’re pretty sure to see more of Serifs dominating this year and probably even the next.

2. The Bigger, the Better

Prepare to stand out with bigger and bolder typography. Minimalism still remains somewhat prevalent but maximalism is well on its way to dominate. And what better way to join in the fun than by pushing the boundaries of design with big and bold typography that would allow your brand to really stand out from the crowd, right?

3. Calligraphy Makes the Cut

Calligraphy, particularly modern handwritten style, also gets its fair share of the spotlight this year. This kind of typography is more prevalent in logo design, which explains why even some of the biggest companies has been using this typography for quite some time now–case in point, Instagram.

4. Retro Returns

Let’s hear it for the return of vintage design as retro-inspired typography makes a huge comeback this year. Groovy fonts and typography that bring back that sense of funky and eclectic nostalgia are becoming more widely used, whether it’s for logo design or other forms of visual content across various platforms.

5. Colorful Craze

In line with maximalist design, we’re also bound to see more colors injected into various uses of typography. This allows brands to experiment more and let loose, giving them a chance to show more of their fun side, which would also make them a wee bit more relatable and accessible to their audience.

6. Customised Creations

Brands that really want to step their game up go for customised typography, especially when it comes to their logos and signature branding aesthetic. This is a great move for those who want to really set their brand apart from the rest of the competition and make a more unique impression to customers.

7. Great With Gradients

Gradient design is also making splashes this year with its mesmerising display of multi-colored or monochromatic hues that seamlessly blend into one another. Going beyond typography, gradient hues are also widely used in other design formats such as web design, social media content, and so on.

Which among these fun and funky typography trends are you most excited to use? We highly recommend mixing it up by combining two or more of these trends to create maximum impact for your branding materials!

The post Top 7 Typography Trends to Use This 2018 appeared first on Creativ Digital.