Unlike traffic, there is no direct way or a foolproof formula to boost conversion. All websites have to create an experience so that your website sells. There are also many different factors that influence a customer’s decision to buy. Website owners and webmasters need to be intentional and strategic in setting up the buying process so that your website converts.

Best Ways To Boost E-Commerce Conversion Rates

Here are some of the best ways to boost e-commerce conversion rates.

Recommend Products Based on Customer Behavior

If you were in a real store, the salesman would not suggest products that were irrelevant to your choices. The same is true when it comes to interactions between your website and the customer.

There are many tools you can use that recommend products to customers based on their behaviour. A good example is Unbxd which uses AI to analyze the actions of users on your site to suggest the best products in the footer and sidebar automatically.

A/B Test Whenever Possible

Every single detail in your e-commerce store matters because they will want to make your visitors stay or go. Luckily unlike brick and mortar stores, it is very easy to make little changes on your website to test different options like CTA, content, header and footer options, buttons, colours and other details.

Constantly doing A/B testing can help increase your revenue because you can consistently improve the little details that can help or hinder the conversion process.

Reviews and Peer Generated Content

Almost all people who buy online read reviews first before making a purchase. According to a study conducted by the Spiegel Research Center, 95% of people read reviews before purchasing a product.

This means that including reviews can help boost conversion rates by aiding customers in making a decision on your site rather than searching elsewhere.

Amazon does a good job of not only including customer reviews and peer generated content. They also allow users to post photos of their purchase.

Customer Support

In a brick and mortar store, staff would be available to guide customers through the decision making process. However, in an e-commerce site, a customer usually decides by himself. All they have is your interface to help them figure out their options. This means that their experience on your website drives sales for you.

But customers have questions during the buying process and this is where customer support comes in handy because any unanswered question can cost you a sale. Studies suggest that 92% of customers feel satisfied when a website has a live chat feature.

Speed Up Your Site

Your website should not take more than 3 seconds to load. According to Hubspot, fast loading pages can deliver between 7-12% higher conversion rates compared to slower ones.

Luckily, this can be fixed easily by installing tools such as W3 Total Cache that can help you minify HTML, CSS, etc.

Include Exit Offers

90% of the visitors that come to your website for the first time are not coming back. This can be disheartening because you worked hard and paid for the traffic and it’s not making you money.

A good way to entice this type of visitor is to include exit offers to communicate with them and to convert them in the future. Tools like OptinMonk uses AI to determine when a guest is leaving your site and offers products based on their behaviour. You can offer them a discount and get their email to make the sale later.

Remove Checkout Friction

Amazon has mastered the frictionless checkout. The more hoops customers jump through during a checkout process, the more likely they will abandon their shopping cart.

Always strive for a one-click-checkout. There are checkout plugins so that customers are taken directly to the checkout process. This is better compared to clicking multiple times or having popups disrupt or confuse customers.

Multiple Payment Options And Free Shipping

Free shipping used to be a perk but customers nowadays are expecting it (thanks Amazon).

Many customers don’t like to see their total go up because of shipping fees. Instead of letting customers see the shipping fee, including the cost of shipping on the items. Also include multiple payment options like Paypal and credit cards so that customers can choose the most convenient choice.

Taking a few extra steps to make sure that your customer experience is well designed and covers all the bases of customer service can boost conversion rates. Once you get the formula down, your growth can be exponential.

What do you think of our suggestions? Do you think they will work on your e-commerce site? Tell us by leaving your comment below.

The post Best Ways To Boost E-Commerce Conversion Rates appeared first on Creativ Digital.

However, closer inspection reveals that while mutual benefit remains, but the selling reality is different. Should you expand your store and tackle the world of online selling?

The answer: perhaps. An online market strategy can be a boon to some sellers but a burden to others.  There are a lot of factors to consider including the type of product you are selling and the competition in your niche, restriction, market place fees and many more.

But there are pros and cons that remain the same across multiple platforms.

Pros Of Selling On Amazon Or Ebay

·         Increase Scale Of Online Presence

Selling on Amazon and Ebay can help increase sales because they are high traffic channel. Amazon has an estimated 184 million visitors per month while Ebay has over 164 million active buyers. That’s a lot of visitors which can translate to higher sales volume for you.

Amazon sellers report that they experience 50% increase in sales when they join the market place.

·         Acquire New Customers

While it’s true that nobody goes to Amazon and Ebay to search for your store, there is a big chance they will discover your product while searching.

Once you get a customer, there is a good chance of winning repeat business especially if you have exemplary customer service and fulfillment. This is especially true if you’re selling a product that prompts repeat orders like cosmetics, hobby shops or fishing equipment.

·         Many People Like Shopping Online

According to statistics, more and more people are shopping online. It’s more convenient for many shoppers because online shopping means no long queues at the checkout or endless searches for parking space. Having products delivered to your doorstep is also more convenient.

Cons Of Selling On Amazon Or Ebay

·         Market Place Fees

Sad to say, selling on Amazon and Ebay is not free. These platforms generally take a percentage from each sale that varies from site to site and category.

Before selling on any market place, make sure you have a good understanding of profit margins and the market place’s fee structure.

·         Control

Before joining any market place you need to understand that they will want you to conform to their brand. Online markets like Amazon and Ebay exist to help themselves. They are focused on the products, not the sellers. This means that there will be restrictions on how you can brand or promote yourself or product, limit communication with customers and even dictate which products you can and cannot sell.

·         Keeping Inventory In Sync

It can be hard to sync inventory when selling in online market places. Essentially they are considered as a second point of sale and can’t be configured to talk to your shopping cart. As such, reconciling stocks for your online and physical store can be complicated without having result to doing a manual count.

Choosing A Market Place

Amazon is a great place for retailers. They have tools that can help sellers become part of a seamless shopping experience. Amazon lets you send your products to them in bulk and let them take care of shipping and fulfillment.

Ebay is a massive marketplace that lets you buy and sell products in fixed priced or auction style. While Amazon focuses on shopping experience, Ebay has tools to make it easier for you to feature products and brand in an Ebay store.

Where To Sell?

How to choose between Amazon and Ebay? It really depends on what you’re selling and the size of your operation.

Many successful business owners sell their products online as well as on online market platforms. Just remember to take time to figure out a market place and see how it affects your current business before diving into another one.

Have you tried selling on Amazon or Ebay? Can you tell us about your experience on online marketplaces? Tell us by leaving your comments below.

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One of the best ways to improve e-commerce revenue is by increasing conversion rate. Here are some strategies to boost your site’s revenue.

1. Abandoned Cart Exit Offer

According to experts, average shopping cart abandonment is approximately 60-80%.
Let’s say that you’re selling a product for $50 and have an average of 1,000 customers adding it on their shopping cart per month. If 40% buy and 60% abandon, this results in $20,000 in revenue. However, if you can cut abandonment in half monthly revenue immediately shoots up to $35,000 or a $15,000 increase.

One of the ways to reduce shopping cart abandonment is by adding an abandoned cart exit offer. It’s an offer that pops up just as a customer is about to leave. The offer provides incentive for the customer to continue their purchase. Coupon codes and free shipping offers are good examples of effective exit offers.

2. Cross-Sells and Sell Up Offers

Wouldn’t it be great if 20% of your customers purchased more? You immediately increase revenue without spending more on advertising and marketing. You can achieve this by presenting the right cross-sells and sell-ups to your customers.

A cross-sell is a related product that can be bought together with the original purchase. For instance you can recommend lipsticks when somebody buys eye shadow. An up-sell is an offer to purchase a higher quantity at a reduced price. Buying a third lipstick at 20% reduced price for example is an up-sell. They key to an up-sell is an irresistible price offer.

This type of strategy worked very well for Amazon during 2006 when 35% of their sales were a result of cross sells.

3. Affiliate Programs

Affiliates can help drive traffic to your website without costing you money for advertising. Affiliates are compensated with commissions from the sales they generate.
You can join an affiliate network where there are many affiliate marketers looking for websites and products to promote. This will give you access to experienced marketers and eliminate your need for hiring somebody to run the program. Alternatively you can run an in-house affiliate program using software where you can monitor sales and leads generated by marketers.

It is important to offer affiliates an attractive commission scheme to motivate them to promote your product or service. Your website also needs to be optimized to help enable your affiliates’ success. Remember the more successful your affiliates, the more successful you are.

4. Paid Advertising

As the saying goes, you have to spend money to make money. Two of the most measurable and scalable online advertising is Google Adsense and Facebook Ads. This type of advertising has access to audiences around the globe with targeting options so that you can offer your product or service directly to your ideal customer.

Many e-commerce websites try Google Adsense and Facebook Ads and say that they have failed and claiming that it does not work. However, it is important to consider that this type of advertising has a learning curve. It takes split testing and optimization to run a successful Google and Facebook advertising campaign.

If you’re new to this, start small with a budget that you can afford to lose. This will help you learn as you go so that you can figure out what works for your company. When you find out what type of strategies work you can begin to scale your campaign and hopefully improve your revenue. Additionally, there are many resources and training that can help you create winning campaigns.

According to Big Commerce, 51% of people now prefer to do their shopping online with 95% shopping at least once a year. Online shopping has helped to propel E-commerce to a staggering 12 million online stores. However, only around 650,000 of them generate more than $1,000 in sales annually. Employing the above stated digital strategies can help to generate revenue even with small amounts of traffic.

What is your best strategy to boost sales?Have you tried any of these ideas? What are the results? Tell us by leaving your comments below.

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Personalization generally refers to creating content through software that makes it easier for businesses to interact with clients and customers to make them feel that their interests are taken into consideration. Companies and marketers create content that is tailored for individual clients or customers based on their characteristics and preferences gleaned from data gathered.

What can e-commerce personalization do for your business? Let’s find out.

1. Improved Customer Experience

E-commerce personalization helps to improve customer experience because it helps to build a long term relationship with them. When landing pages, ads and email messages are personalized; it makes it easier for them to find relevant content that appeal to their needs. This projects businesses as being customer-oriented rather than business oriented. E-commerce personalization can lead to better customer satisfaction and lifetime value associated to the company by the customer.

2. Improved Conversions

Customers today are very volatile and have shorter attention spans, which mean to say that your window to sell is very limited. Personalization can help improve conversion by presenting information to customers that are relevant to them. According to Demand Generation, leads coming from targeted content can help to boost sales opportunities by 20%.

Personalization can improve conversion rates by helping target customers better by catching their attention and enticing them to buy.

3. Boosts Order Size

A good example of e-commerce personalization is supplying customers with related information. For example, a customer looking to buy a laptop from your website can be enticed to consider accessories like a laptop bag, mouse, speakers and other peripherals. This can be done by featuring a related products segment at a strategic point as the sale is completed or throwing in recommendations to improve selling more products in the same transaction. These types of strategies can help boost order size.

4. Improves Brand Loyalty

Remember the “Share a Coke” campaign by Coca-Cola in 2014? It gave consumers a chance to customize their bottles. This was a smart move by the company as it gave customers something shareable and letting them actively participate in the campaign with their friends.

Amazon is another company that capitalizes on e-commerce personalization. They remember purchase history, offer product recommendations and uses personalized emails for their customers.

Also, according to a study conducted by Swirl, 87% of customers say that customized experience off line and in-store helps to improve brand loyalty.

5. Gives Competitive Advantage

The internet is teeming with e-commerce websites. How can you stand up against all the competition?

E-commerce personalization does just that. It helps to differentiate your website from those of your competitors. A website that has better or friendlier customer experience will appeal to more people and clients. Customers like it better when they feel as if they are highly regarded or important by businesses.

Businesses online and in the real world need to remember that there is no “average customer”. Customers are inevitably diverse not only in their choices but in their personalities too. E-commerce personalization can help deliver a better purchasing experience which in turn helps to boost customer loyalty, conversion and revenue.

Do you agree that eCommerce Personalization works? What are some of your best strategies? Tell us by leaving your comments below.

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