The engagement you develop with shoppers and prospects throughout the holidays not only has the potential to increase your holiday sales, but may also drive customer relationships in the months to come.

If you’re off to a late start, the following holiday social media tips will help attract shoppers and find the perfect holiday gift on your website.

Take Advantage of Social Media Tools

During the holiday season, it can be difficult to find time to stay active on social media. You and your team may be spending all your time on more critical holiday tasks like overseeing order fulfillment or solving customer service issues. The idea of social media marketing may be daunting because of the increased expectations over the holidays on top of an already demanding workload. However, time-saving social media planning tools can make daily updates easier during the busy e-commerce season.

Social media tools like Buffer, Hootsuite and Sendible allow you to to schedule and publish posts that can be shared across multiple social sites. This means you can now plan your holiday content before the all-important holiday rush arrives. If you don’t have time to learn a new tool, prepare your holiday messages in advance using Microsoft Word and copy them to your social profiles in the coming weeks.

Give Your Social Profile a Festive Look

Making your social media profiles more festive is a great way to personalise your business while also showing your followers that you’re ready to celebrate the holiday season with them. Create your own unique winter or holiday-themed cover photos and profile images for each profile to get your customers (and yourself) in the holiday spirit. (Don’t forget to change it back once the holiday season is over!)

Also, consider the content you plan to publish on each platform during this time. Make sure to post fun and festive images to celebrate the season. Take new photos of your product in the context of the season, whether surrounded by holiday colors or placed in holiday-themed backdrops. By taking product photos during the holiday season, you can reposition your products as ideal gifts that are perfect for the season.

Share Special Holiday Greetings

The holiday season is the perfect time to send a special message to shoppers. While you can use email and mailing lists to send cards, social media is another channel you can use to let your customers know how much you value them.  It shows that you pay attention to the little things and put an effort to maintain the highest standards of service, even during the holidays.

Some holiday social media ideas are posting a Tiktok or Instagram video for a personalized greeting. You can also organize a Google Meet or Twitter Space with your most loyal customers so you can surprise them with a holiday greeting or a special holiday offer. 

Promote Holiday Deals, Sales, and Discounts

Any business owner today is aware of how competitive the eCommerce market is, especially during the holiday shopping season. Take advantage of social media for flash sales, discounts,  festive giveaways, free gift wrapping, and more. You can also create discounts, special offers, and promo codes only for people who find them on your social media platforms. To increase traffic to your website and increase sales, let all of your followers know about the great deals that are only available for a limited time. It might be helpful to track the success of your social media efforts by generating unique promo codes for your social media pages. 

Invest in Ads to Expand Your Reach

If you want a surefire way to reach a new audience, investing in social media advertising can be a smart move. Every social media platform has its own advertising features to connect with users who haven’t yet followed you. When clients are more likely to make a purchase from you, you may improve the visibility of all the holiday promos and content you post on social media. And since social media platforms often have good targeting capabilities, your ads can show up in front of the people who are most likely to respond.

It’s the busiest time of the year though for both shoppers and merchants – which is why social media ad platforms capitalise on the high demand for ad space. So be sure to do plenty of research before deciding on the best ads platform for your holiday promotions. 

Final Thoughts 

With the holidays fast approaching, it’s important to start planning your social media campaign early. Be sure to engage your audience with these ideas and you’ll get more sales.

Now is the perfect opportunity to integrate social sharing into your ecommerce site, if you haven’t already! The goal is for shoppers to instantly share product details and images with their friends on social media – with just one click from your online store. Creativ Digital can integrate your ecommerce site with social media apps so you can build a dynamic multi-channel marketing strategy.

The post Simple Ecommerce Social Media Tips for the Holidays appeared first on Creativ Digital.

What are Shopify and Woocommerce?

Shopify

It is a subscription-based platform that permits anyone to form a web store and sell their goods. It’s an e-commerce platform that permits you to simply build your ideal online store and start selling to your consumers. This platform provides a spread of services to online shops, including payment, marketing, shipping, and consumer engagement services.

Woocommerce

It is a free WordPress plugin that allows you to create an online store by adding e-commerce features to your WordPress website. You can transform your WordPress site into an online store using powerful marketing tools and plugins that you can use for your business. You must install and activate this plugin to the site so you can use its features such as adding products, shopping cart, and payment mode. 

Features of Shopify and WooCommerce

Shopify

Shopify is a platform website that may be used as a web store and also allows you to begin a blog. It had been created to help users in creating their own ecommerce store with many features already included. It enables you to sell your items and services directly on your website further through various marketplaces and social media platforms. Shopify is easy to set up which has all the apps and themes that you can just choose from the platform. All you have to do is think of how would you like your site to look from the perspective of a consumer. All main payment gateways are supported, making it easy for your customers to pay. 

In addition, it can accommodate millions of users. It also enables you to create a blog but is limited compared to Woocommerce. The good thing about this platform is that it is mobile-friendly and supports email newsletters and SEO. It has also been recognised with good customer support that you can reach out 24/7.

Woocommerce

Woocommerce features a responsive web design that is SEO friendly, as well as a user-friendly interface. It comes with a number of advanced features and plugins that can help you improve your ecommerce site. This platform provides a lot of customisation and modification options.

This platform is cost-effective. You can take advantage of all of its features. It has a built-in payment gateway, geolocation support, inventory management, and simple tax collection. There are free themes to choose from that will fit your brand when it comes to adding some layout. It also enables you to create blogs through which you may promote and expose your products to potential customers. Another useful feature of this website is that it allows you to categorise your products. You can even emphasise reviews that might help you gain a reputation.

What are the differences?

Woocommerce is a free WordPress plugin, but Shopify is a software-as-a-service that requires a membership. This is a well-known platform that may provide you with a variety of innovative features to aid in the growth of your business. Despite the fact that many aspects are similar, each platform has unique qualities that make it competitive.

Shopify eliminates the difficulties and technical parts of running an online business in favor of simple tools. You can have your Shopify store up and running with just an easy step. However, you won’t have as much control over your site.

WooCommerce is a self-hosted ecommerce platform. This means you can use the code to gain access to various areas of your store. You can gain more freedom to add more tools and applications to improve your online store. WooCommerce allows you a lot of flexibility when it comes to designing your own store.

How much do they cost?

The cost is important for considering your platform, especially for small businesses. Shopify offers a plan that you can choose depending on your need. You may start with the basic package and later on, you can upgrade to an advanced plan. 

Woocommerce on the other hand is a free WordPress plugin that you can install and activate free. But for you to be able to start building your online store, you will be needing a web host. If you have a WordPress website already, then you can easily activate it and start customising your ecommerce store.

Conclusion

Shopify is a powerful and reliable easy to use platform that makes your technical work on managing a website easier. Although it has a subscription, you get what you pay for. On the other hand, Woocommerce is also a powerful open-source platform that gives you the freedom to take control and manage the overall aspect of your site. 

Both have the capabilities to drive sales and increase the revenue of your ecommerce business but to point out the best among these two comes down to your preference. Each ecommerce platform possesses an advantage depending on your needs. Be sure to establish an effective plan so you’ll be able to determine the right ecommerce platform for your business. 

The post Shopify vs Woocommerce – Which Is Better For Ecommerce appeared first on Creativ Digital.

In this blog post, you’ll learn six tips to improve your website’s user experience.

Web Design Tips to Elevate User Experience

1. Improve the Speed of your Website

According to Google, the optimal loading speed of a website is under two seconds. Most of the top-rated websites load in three seconds on average. Most users abandon pages that take longer than three seconds to load. It should be the reason you need to improve your site’s performance to generate more visitors on your site. Google says that speeding up a website is important for all users, not just website owners. A fast loading website leads to happier users while visitors spend less time on websites that respond slowly. You can improve it with good SEO practices.

2. Build Customer Satisfaction

UX design improves customer satisfaction by enhancing your website design. Be proactive and learn what your customers really want, not based on your assumptions. Take time to research what they want. Most users want a good online presence where they can instantly raise their questions, therefore it is ideal to build a live chat on your website. It is an option but this will help you to manage customer service from your site. Another thing is by asking for feedback that will help to improve your page.

3. Implement Navigation Controls 

 A good user interface has input controls such as toggles, buttons, and checkboxes. Navigation controls such as a search box and icons and call-to-action features must also be present on your site. You can drive more traffic and leads to your website by taking the proper approach to navigation and menu on your page. It’s important to remember that it’s better to keep things simple than to add more animation effects. Keeping things as basic will make it easier for your visitors to navigate your site.

4. Design a Good Layout

Using good-quality graphics is a good way to make your website better. Your goal here is to attract and impress your visitors by developing an ideal layout that fits your brand. Focus on creating an eye-pleasing style of a site. You can apply the color of your brand, and use high-quality images. This will help your website enhance the overall look of your web page. 

An organised layout with a clear call to action on each page will help you to gain an average time spent on your site. Take note that a good and simple layout performs better. It will help you achieve your main goal which is to get the attention of your users.

5. Apply White Space

White space is sometimes misunderstood as a waste of space, but it plays an important role in web design. This empty space is created by the gaps between content, buttons, and widgets on the website. White space between paragraphs and images provides balance and harmony to the overall design. It can be used to draw attention to a call to action. It is easier to make the brand design more effective when you use the right white space for your pages.

6. Build a Responsive Website

The goal of a responsive web design is to make your site look good on any device. A mobile-friendly web design can automatically adapt to different screen sizes. By using HTML and CSS, a website’s screen size can be automatically adjusted to make it look its best to users. Complicated websites are confusing on screen, but on a small screen, they make it much more difficult for users to browse your website. This is important to a small business since a lot of users browse from their mobile phones.

Your website can be compared to your salesperson. It represents the name of your brand, its goal, and objective, the products, and services you offered. It is important that your website is presentable and appealing to your visitor so you can have a chance of getting a higher conversion rate on your leads. A good web design is your company’s first marketing strategy to attract potential customers. Improve user interface that’s easy to navigate and prioritise user experience for all your website visitors.

Contact our experts today at Creativ Digital to elevate your UX design today!

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