What is UI/UX?

The terms user interface and user experience are often referred to as UI/UX. While this is a broad term, it can be categorised into two parts: 

User Interface (UI) – The way users interact with your product or service is known as UI. This covers elements like the buttons on your website, the simplicity of your site’s navigation, and whether or not there are any loading times when they click something.

User Experience (UX) – This refers to the overall experience that a user has when interacting with a website or application. It takes into account factors such as usability, accessibility, and the emotional response elicited by the design. 

How UI/UX Increases User Engagement

UI/UX helps businesses create a more seamless interaction between customers and their products by ensuring that every part of a company’s website or app is intuitively designed to simplify things for users. 

UI/UX also enables businesses to personalise experiences based on each individual’s needs and preferences—for example, if you’re shopping for shoes online but only want black ones (not blue), you should be able to filter out all other colors from your search results!

The Role of UI/UX in Businesses

 A study by Forrester Research found that while a strong user interface (UI) might boost a website’s conversion rate by 200%, a great user experience (UX) could boost it by almost 400%. In businesses, the role of UI/UX is to gain a competitive advantage, achieve goals faster, and increase customer loyalty.

UI/UX helps you achieve these goals by designing an experience that differentiates your product or service from the rest of the market.

The Benefits of UI/UX for Businesses

• Improves User Satisfaction

An effective and valuable user experience gives a company a significant competitive advantage in attracting and retaining customers. When a website or mobile app is built with the user in mind, it is easier for a brand to establish trust and convert them into customers. Users will return if they find your website easy to use and highly customised to their needs.

• Increases User Engagement

UI/UX design also increases user engagement. In addition to attracting new users or preventing user frustration, creating a good interface that simplifies exploration and navigation will encourage users to continue their digital experience. Optimising your platform’s UI/UX creates an experimental environment for your customers to interact with your solutions. This results in higher client retention and conversion rates.

• Increase Brand Integrity

A well-designed UI/UX can also help businesses improve their brand image. An interface that is both visually appealing and user-friendly can give users a positive first impression and create a perception of professionalism and quality. Customers feel at ease as soon as they recognise your brand colours and logos. When your website or app provides the same experience that your brand intends, your brand identity becomes more firmly established. This can result in long-term customer loyalty and repeat sales.

• Reduces Development Costs

While it may appear contradictory, investing in UI/UX design can help businesses save money in the long run. Because the development process is streamlined and requires fewer modifications, a well-designed interface can reduce development costs. Having a well-designed interface from the start can help avoid rebuilding the product due to problems such as fixing navigational errors or removing unnecessary features and functions. A good UI/UX design can reduce product development costs significantly.

• Supports SEO

Lastly, UI/UX design can assist businesses in enhancing their SEO (search engine optimisation). A well-designed interface can increase a website’s search engine ranking because search engines like Google consider user experience when ranking. This is because both UI/UX and SEO have the same goal of helping users achieve the best results in terms of user engagement. An effective UI/UX design can affect organic search ranking, resulting in higher site traffic and revenue for a business.

Conclusion

UI/UX design is a crucial element of a successful digital product. In addition to increasing user satisfaction and engagement, it also improves brand image, reduces development costs, and boosts SEO. Businesses that invest in UI/UX design can stay competitive and continue to satisfy the evolving needs of their customers. On the other hand, businesses that fail to incorporate UI/UX into their digital presence risk losing customers to competitors with more usable and trustworthy websites. 

It is therefore critical to work with an experienced design agency and consider UI/UX design as an important part of the development process. Work with Creativ Digital’s expert UI and UX designers to create an intuitive, user-centred website that accelerates your company’s growth and sales. Contact us today to develop amazingly intuitive solutions that strengthen your brand, spur adoption, and promote sustainable growth.

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Essential widgets for conversion are what are important on a checkout page, and what elements you should include.

It is a common question as to whether a CTA button needs to be above or below the fold when building a Sales page.

Where should the CTA go? This question can make or break a client’s chances of making a sale. Unfortunately, this concern has been the source of a raging debate for many years now.

In this article, we’re going to talk about the benefits of placing a CTA above the fold.

When Is It Okay To Put CTA Above the Fold?

Website content seen at the top of a browser window is called “above the fold” and may change depending on device.

If you want to have the best results with a CTA, place it above the fold so that it is more visible. Specialists recommend this because not all screens are the same size and people may not scroll down.

When creating a page, your CTA should be visible and at the top of the page, not at the bottom. People are more likely to click on an offer that is above the fold, as opposed to scrolling down.

The NN Group, in collaboration with eye-tracking technology, found that pixels appear more often above the fold and design a website based on that.

There have been numerous studies on how important a call-to-action is at the top of the page. Top-of-the-page ads and CTAs proved to be significantly more visible than those located below the fold.

With stats like these, you might think it best to not use a bottom of the page CTA.

When Is It Okay To Put A CTA Below The Fold?

There is always an exception to the rule.

Yes, CTAs work best in the above-the-fold. But there are times when you want to be “out of the box”.

According to Google, the fold is below 60% of your screen. CTA’s below the fold are not guaranteed to be seen. If you want attention on an information-heavy page, allow your audience to scroll down and they may come across it.

Sometimes, you want an above-the-fold CTA to encourage them to download a product they know about. But if you’re trying to convince someone to sign up for your webinar, you might need to tell them what the webinar is all about first. That’s where a below-the-fold CTA comes in handy.

You should provide valuable, engaging content below the fold to maximize return and interest in your CTA- but customers are busy, so make it a priority.

The Fold Isn’t Everything in Web Design

The fold is often an essential consideration in web design.

One thing to be mindful of is where to place sign-up forms and valuable CTA buttons.

Place quality content at the top of your page, but don’t place your CTA there. What you do need to put above the fold is something that will engage a user and make them scroll.

What is above and below the fold does matter, but what you should worry about is how to get customers motivated.

Where to Put a CTA?

It is important to consider your prospects’ motivation – will they want to click on the button? Would they find it desirable at that time? What does your visitor already know about the offer you’re making?

If you already have a relationship with your customer that they trust, then use an above the fold button. If you need to provide more information before they want the next step, then a “below the fold” CTA is more appropriate.

Above the fold should be exceptional. The closer a visitor is to converting, the more attention they’ll need to keep their attention.

The Truth About Designing for The Fold

Reality for web designers today is that if you want to increase conversion rates, it doesn’t really matter whether your CTA is above or below the fold.

The key to creating good infographics is to make sure that they provide all the information and have easy to click, easy-to-read buttons.

Different people come to websites for different reasons. Readers might be looking for information, reviews, or both when they visit. There are those that are:

• Already familiar about your brand and value you’re offering. They are people who are always clicking your landing pages from other marketing campaigns and know what your brand is about or is offering. You can give these prospects a CTA immediately so that they can continue down the buyer’s funnel as fast as possible.
• Uncertain about the features and benefits of your product. They need more information. These people may need a reassurance that the product is worth their time and hard earned money.
• Are new to your website: These users need a reasonable amount of information. They don’t know about your brand or why it’s valuable to them. Because of this, you may need to wait to push them into action until you’ve delivered the right copy.

It may be necessary to use multiple CTAs on one page. When people want technology that is new to them, they will want to click the button with the technology.

However, some visitors may not understand the benefits of real-time personalization. One liner answers are generally not enough in these cases.

How To Figure Out Where To Place CTA

There is no single rule to guide web design, so don’t feel too pressed to input an element “above the fold” despite what blogs say.

Even if a CTA button allows someone to download a free demo or sign-up for a newsletter, it still requires a customer to start a relationship with your brand.

Customers are more critical of business than ever. Asking for a commitment before having had the chance to show them what “in it for them” leaves the company with an unfair advantage and leads to less trust from customers.

Jumping in too quick can cause issues

Wrap-up

For designers, the issue today is not whether a button should be shown from the beginning of a visit to a webpage. Designers should think about if the visitor is ready to take action when they see the button.

You need to analyze the project before deciding where to put a CTA.

Keep in mind the fold isn’t always the answer.

The post CTA Placement: Above or Below The Fold appeared first on Creativ Digital.

In this article, we’ll uncover the best methods of creating an attractive user interface and how these are important to your online business. Let’s get started!

App UI Design Golden Rules

Here are the best practices for enhancing a UI design

Use 8dp Increments

To create a responsive design, you need to space at every 8dp on mobile screens. This ensures that content displays correctly on any device and creates consistency in the design. Furthermore, most screen dimensions are divisible by 8 which makes it simple to create an ergonomic user experience.

Remove Lines and Boxes

Lines and boxes in a design can make it difficult for users to find the information they need. Users will often quit because the design is too messy and instead find other sources of information or services that are simpler to use.

You can gain a competitive advantage by using the latest UI designs in your site, and experimenting with interactive widgets.

Pay Attention to the Contrast

With a few simple design changes, you can improve the usability of your site. You can do this by playing with contrasting colors to make them more accessible and engaging.

Developers use software to ensure that their designs are inclusive of any kind of user and easy to use, such as Stark software.

Stick To A Few Fonts

For emphasizing a product, it is important to use fonts carefully and sparingly. Fonts should be at the right intensity, so that people can still read and understand text quickly, irrespective of context.

Readability is enhanced by font usage, suggest that you use the best fonts available.

Less Is More

Don’t use too many features on your website, or you’ll make it hard for your visitors to find the important content. A good rule of design is to only have a few things on your page, with each one guided by buttons, texts, and images so that it’s obvious where to look.

Can you imagine yourself at a meeting when the developer wants to present a new page full of ads, links, text and graphics? Do you have any idea what the page is about and if it will be useful for you? We don’t think so.

The most recent trends in UI design recommend replacing visual elements with animations or short videos to eliminate the number of useless effects.

Being Aware of UI Elements Is Better Than a Unique Design

Designers must strike a balance between creativity and ease of use. Hiding different features behind different-looking elements takes away users’ ability to remember how to apply the tool. It’s important to make features easily apparent, so they don’t have to start from square one with your app.

The interface should always be user-friendly so that the user can access information and functions without worrying about memorizing a set of confusing skills.

Stop Endless Scrolling

Endless scrolling is a phenomenon that was first applied to social media feeds and now, consumers have become so used to the constant cycling that they expect it as well when browsing through other types of data.

There are a thousand pages in the list that can be reduced by searching, sorting or filtering. However, choices cannot be made unless you know how many items there are on the list beforehand.

Bottom Line

Which is more important UX or UI? It’s impossible to provide the best user experience without making a website or app that is intuitive, aesthetically pleasing and interacts with the way the user wants it.

The golden rules mentioned above can help enhance and create an engaging and comfortable design for your website, platform, app and other services provided on the web.

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