As we move towards a more digitally-driven world, the role of UX design is becoming more essential. In this blog post, we will explore some of the emerging technologies and trends that will shape the future of UX.

The Future of UX: Emerging Technologies and Trends

Voice User Interface (VUI)

Voice User Interface (VUI) is an emerging technology that allows users to interact with devices using their voice. VUI is already being used in a variety of products, including smart speakers and voice assistants. Good examples of VUI include Alexa and Siri.

In the future, VUI will become more prevalent and will be integrated into other products and services. This technology has the potential to create a more accessible and user-friendly experience for users who may have difficulty with traditional user interfaces.

Augmented Reality (AR)

Augmented Reality (AR) is another emerging technology that has the potential to revolutionize the UX design. AR allows users to overlay digital information onto the real world, creating an immersive experience.

AR has already been used in a variety of applications, including gaming and advertising. In the future, AR will be integrated into more products and services, including e-commerce, education, and healthcare.

In fact, there are ecommerce stores that allow you to try out their merchandise “virtually” through AR so that you have an idea of how it looks on you.

Virtual Reality (VR)

Virtual Reality (VR) is another emerging technology that has the potential to transform the way we experience digital products and services. VR creates a completely immersive experience for the user, allowing them to interact with digital environments in a more natural and intuitive way.

VR has already been used in a variety of applications, like gaming and education. Soon it will be integrated into more products and services, including entertainment, tourism, and social media.

Artificial Intelligence (AI)

Artificial Intelligence (AI) is a technology that is already being used in a variety of products and services. AI has the potential to revolutionize the way we design and deliver digital products and services.

AI can be used to personalize the user experience, predict user behavior, and automate certain tasks. In the future, AI will become more common and will be present in more products and services.

Design Thinking

Design thinking is a problem-solving methodology that is becoming increasingly popular in UX design. Its goal is to create products or services that meet the needs of the user in a meaningful and effective way. By taking a user-centered approach and involving users in the design process, designers can create products that are more likely to be successful and meet the needs of their intended audience.

In the future, design thinking will become even more important in UX design.

Reasons Why Businesses Need to Focus on UX Now

The importance of a great user experience cannot be overstated, particularly when it comes to impacting sales, traffic, and conversion.

First and foremost, let’s start with sales. Great UX can have a big impact on a company’s bottom line. A well-designed website or app can make it easy for customers to find what they’re looking for, and a smooth checkout process can make it more likely that they’ll complete their purchase.

In fact, a study by Forrester Research found that a well-designed user interface could boost conversion rates by up to 200%. This means that if your website or app is difficult to use or navigate, you could be leaving a significant amount of money on the table.

Another way that amazing UX can impact sales is through customer satisfaction. If customers have a positive experience with your product or service, they’re more likely to return in the future and even recommend your business to others.

On the other hand, if they have a frustrating experience, they may not only abandon their current purchase but also be unlikely to come back in the future. Therefore, investing in user experience is investing in the long-term success of your business.

Now, let’s talk about traffic. Amazing UX can help increase traffic to your website or app. How? Well, for starters, search engines like Google take user experience into account when ranking websites in search results. If your website has a high bounce rate or low time on page, it’s a signal to Google that users are not finding what they need and may result in a lower ranking.

On the other hand, if your website has a low bounce rate and high time on page, it tells Google that users are engaging with your content and are likely to find it useful, potentially resulting in a higher ranking. In addition to SEO, a great user experience can also lead to increased traffic through social media sharing and word-of-mouth recommendations.

Last but not least, let’s talk about conversion. If your website or app is difficult to use or navigate, users may abandon the conversion process before completing it. However, if the user experience is smooth and intuitive, it can help guide users through the conversion process, making it more likely that they’ll complete the desired action.

One way to improve conversion rates through UX design is by reducing the number of steps in the conversion process. For example, if you’re selling a product, try to minimize the number of pages a user needs to navigate to complete the purchase.

Alternatively, if you’re trying to generate leads, try to minimize the number of fields a user needs to fill out on a contact form. By reducing the number of steps in the conversion process, you make it easier for users to complete the desired action, ultimately resulting in higher conversion rates.

Bottom Line

UX is a crucial element in today’s digital world. By investing in UX design, businesses can significantly impact their sales, traffic, and conversion rates. A great user experience can help guide users through the conversion process, increase customer satisfaction, and even boost search engine rankings.

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To accomplish this, they must, however, make sure that their UX and UI are top-notch. The ultimate objective is to develop a pleasurable, frictionless, omni-channel experience that does not only assist users in finding what they are looking for but also entices them to return in the future.

This article will examine the top UI/UX trends for fintech that you need to be aware of and evaluate how they might affect your brand, customers and your profitability.

Improves Customer Experience (CX)

Your customers will enjoy using your products and services if you create a frictionless experience centered around an intuitive, simple-to-use product architecture—combined with a user-friendly layout and design.

This is not shocking. Poor UX and UI design on the other hand can drive customers away. Did you know that 90% of users have abandoned an app due to poor usability? Whether you develop enterprise collections management software or smartphones, CX is king.

Improves Bottom Line

Offering excellent CX (based on UX and UI design) is one thing, but it does not mean anything unless you can clearly see how it affects your bottom line. Fortunately, spending money on UX and UI might just be the most effective move you can make to increase your profitability. According to research, just $1 spent on UX yields $100 in return at an ROI of 9,900%.

How did this happen? To begin with, UX and UI can significantly impact your conversion rate. According to Forbes, “a well-designed user interface could raise the conversion rate on your website by up to 200%, and a better UX design could yield conversion rates as high as 400%.

That’s not all. You’ll be able to raise your prices because, 80% of consumers would pay more for a better customer experience based on research. You’ll also convert more prospective customers.

Makes You Different from Competitors

Your brand can gain an advantage over rivals by having a strong UX and UI. An increased emphasis on UX and UI is largely responsible for the rise of Fintech in recent years. Personal finance and banking are complicated. Brands that assist customers in sifting through the clutter will succeed in the market.

The key to standing out is to design enjoyable, memorable experiences. This is now an essential feature. It’s a must-have.

Makes Your Brand Trustworthy

A good user experience design will help you build trust with your customers. People are more likely to use a brand that they perceive as trustworthy, so it’s important for fintech companies to make sure they’re not only creating an amazing product but also ensuring that the people who use it have a positive experience.

Younger generations are becoming more reliant on established tech giants like Google and Apple, which prioritize UX and UI design in all aspects of their operations. If digital banking products from Google or Apple were ever made available to the public, 56% of consumers under the age of thirty said they would choose to use them.

First impressions matter. Brands that are visually appealing and have an engaging UX will keep customers’ attention longer and gain their trust over time.

Turns Delicate Processes into Enjoyable Experiences

Consumers’ feelings of embarrassment, uncertainty about their options, or annoyance that their sense of urgency has been violated (a concept known as “reactance”) have historically made the dunning process extremely difficult.

However, this does not have to be the case. The best enterprise collections management software reimagines the repayment process through UX and UI. Customers can quickly determine how much they owe, create a repayment plan, and make payments as they are able. Rather than subjecting them to complicated (and ostensibly intimidating) terms, they are invited to participate in an ongoing conversation.

The latest UX/UI trends

According to survey a user’s first impression of your product is related to design. First impression is important because unimpressed users are often linked to unforgiveness. UI/UX design must be perfectly aligned with user’s needs followed by flawless implementation. This results in stunning UI and UX.

Consider the necessity of using mobile-first design principles, as 74% of users say they are more likely to visit a website that has been properly optimized for mobile. The younger generations are becoming more and more concerned with this.

According to Chase, 98% of Millennials and 99% of Gen Z use mobile banking. However, it’s evident that having a good UX and UI is essential to ensuring consumers use these tools to their fullest potential given that 38% of users claim to abandon mobile banking activities if they take too long

Another strong UX trend that doesn’t appear to be going away anytime soon is personalization. This is not surprising given that 72% of consumers only interact with personalized messaging.

Or how about adding animated storytelling that is scroll-triggered to your offering? Users can learn all about the various ways to pay back their debt as they scroll down thanks to animated illustrations that make the pages inviting to read, interesting, and memorable.

Large blocks of text don’t look good. Even with the best content in the world, it will fail if it is presented in an unpleasant way. Consumers in the twenty-first century have been trained to trust companies that excel at user experience and user interface design (think of Netflix, Spotify, or Facebook). As a result, businesses that provide customers with enjoyable experiences gain their trust and loyalty.

However, it goes beyond just your customers. For instance, if you run a financial institution, you must implement tools that are simple to use. Even if your customers like these tools, they won’t have the desired impact if you make it difficult for your staff to use them.

Final Thoughts

Enterprise software can no longer hide behind the claim that it is “feature-rich but usability poor”. Usability, fueled by UX and UI design, will be crucial in the coming years. When it comes to the complicated world of personal finances, this is especially important. Your financial institution will stand out from the competition, gain long-term customer trust, and fuel long-term success by partnering with an enterprise software provider that prioritizes UX and UI.

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However, digital touch points are always evolving. What’s trendy today might not been vogue tomorrow. This is why it is important to know UX trends.

Important UX Designs That Are Trending

Here are some very important UX trends you need to know about to improve your guest experience and to market your website or product better.

Password-less Logins

Accordign to a Cyclonic Password Security Survey, 27.95% of users forget their passwords more than 10 times per year. This problem is mainly due to password protection protocols that require users to add special characters for a stronger password. While these features beef up security, it only makes password creation and memorization more complicated.

A simple solution is to let users use password less logins. Even though it’s been around since 2016, more websites are implementing this practice nowadays.

A good example of a company going password-less is Microsoft. According to them, they will be removing passwords during the next major update for Windows 10. This could mean that sometime in the future Microsoft will use Windows Hello face authentication, fingerprints, or a PIN code for their PCs.

Dark Theme

Dark theme is getting more and more popular. This is mainly because people who read at night tend to get eye strain when they read using normal mode. The blue light also causes delay in release of melatonin which can cause sleepless nights.

Dark theme is more eye-friendly and now that Android and iOS are embracing it, you can expect this trend to gain traction and to stay long-term.

Air Gesture

Gesture control is another UX mobile trend that aims to make mobile experiences better. Air gestures allow you to interact with the screen without touching it. Using simple gestures you can answer phone calls, navigate web pages, scroll through image and change music.

Both Google and iOS are using air gestures.

The biggest advantage of air gesture is its intuitiveness and sensitivity to touch. This is why air gesture will always be a trend even if other trends come and go.

Responsive UX

In today’s quickly growing design business, it is more important to be Device Agnostic. It is no longer trendy for designers to be choosy as to which platform they get to design for.

The purpose of design in today’s world is to provide a seamless experience to each and every user regardless of what kind of device to use to access the internet.

Photo Driven Interfaces

Thanks to advancements in technology, websites today are utilizing more real-time pictures. Photography is becoming a big factor when choosing design themes and this is not only for photography websites. Combining amazing photographs and UX design is making websites more interactive and attractive.

The purpose of course is not to confuse users with a lot of pictures. Designers need to maintain substantial margins, spacing, whitespaces, and color balance.

Wrap Up

There is no denying the popularity of laptops, tablets and smartphones nowadays. These devices have become an important part of our lives and UX designers need to respond to these changes.

It is now becoming clearer that designing apps and programs that gives users a good experience is essential in the success of an app. However, UX should also include all aspects of the end user’s interaction with the business, its products, and its services.

A good UX designer in Sydney can help boost your website and business performance.  Their tailored web app solutions can get you ahead of the game and reduce tension with personalized services.

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