Websites have grown in importance; functioning as a 24/7 salesperson and serving as the centerpiece of your marketing strategy. However, keeping up with ever-changing digital trends can be challenging, leading to outdated website designs.

While redesigning your website may be ideal, it can be a costly and time-consuming process. As an alternative, we have compiled a list of 10 straightforward ways to enhance your website’s usefulness and effectiveness to help you tackle this issue.

Use White Space

Good design requires the use of white space, as it enhances the readability of content and allows users to focus on surrounding elements. Research by Crazy Egg shows that incorporating white space around text and headings can increase user attention by 20%. In addition, white space can give a website a modern and spacious feel, which can be advantageous if it aligns with the brand image.

However, it’s important to be mindful that white space takes up physical space on the page. If you’re aiming to fit a large amount of content above the fold, the white space could displace valuable information. To strike a balance, prioritize the most crucial information and frame it with some white space to draw attention to the accompanying text and images.

Use Attractive CTAs

Users are accustomed to using visual cues to determine the important content on a website. Calls to action (CTAs) that are clearly marked with action words help users navigate the site and quickly find what they need.

When designing buttons for your website, it’s important to consider the psychology of color. Researchers found that using different colors and action messaging on the Laura Ashley website led to an 11% increase in clicks to the checkout area. Colors evoke different emotions and messages, so it’s important to choose colors that align with your desired message and brand.

In addition to color, the words used on buttons are also important. Action-oriented verbs can excite users and encourage them to take action. The choice of words should prompt emotional identification with the user to encourage action. Using bold, time-sensitive language can help encourage users to act.

Optimize Page Speed

As reported by Section.io, websites that takes an additional five seconds to load, experienced 20% more “bounce rate”. This is a big issue that you need to address.

In order to find your page speed, Google provides a free service that offers insights on page speed and suggestions for improving it on both desktop and mobile devices.

To boost page speed, start by compressing all images before uploading them to your website. Large image file sizes can significantly contribute to slow load times. Compression tools like compressor.io can help you speed up each webpage on your website.

Barnes and Noble’s website is an excellent example of fast load times. Their website loads quickly, regardless of the device used. This is accomplished by loading important elements first to assure users that the content is on its way.

Use Hyperlink Differentiation

When you include a link on a page, you are indicating that you want the user to click on it. It’s important to ensure that links are easily identifiable through visual cues, such as underlined text or different colors. These cues draw the reader’s attention and signal that the text is a clickable link.

Research conducted by Karyn Graves reports that regular web users associate blue and underlined text with links and know to click on them. Using users’ expectations and knowledge of web browsing is crucial for success.

To differentiate hyperlinks, there is no need to invent a new design. Following the usual conventions can be advantageous in this area. A simple method to test link effectiveness is to blur the design and remove the color, then observe which elements stand out.

Use Bullet Points To Segment Key Information

Using bullet points can help users quickly access the information they need, such as the benefits, problem-solving methods, and key features of a product or service. This can make your propositions more appealing and enable users to obtain the information they require in a shorter amount of time. Additionally, you do not have to use the traditional circular bullets.

There are numerous creative icons available that you can use as bullet points, which can assist readers in understanding your point further. This approach helps you identify and highlight the critical points you want to make without getting bogged down in technical jargon or details.

Use Images Wisely

Internet users have become increasingly discerning and efficient at evaluating company websites, often making a quick decision about whether or not to continue browsing upon first visit. One way they do this is by quickly identifying generic stock photos that lack personal style or uniqueness. This association can negatively impact a user’s perception of your business and decrease trust.

In a case study by Spectrum, Inc. of Harrington Movers, a moving company in New Jersey and New York City, replacing a stock photo with an image of the actual team of movers led to increased conversion and page confidence. The same result was achieved by replacing a stock photo with an image of their actual moving truck.

Ultimately, only your own actual images can convey your brand, services, and products in the way that you desire. Strategic use of images that support the content and offer a visual break from text is recommended, but it’s essential to ensure they are relevant and non-generic.

Use Well Designed and Well Written Headlines

It is important to align your headings and content with the needs of your potential customers. Including relevant keywords in your headings is also essential in attracting the right audience and targeting your message effectively.

Headings hold more significance than other content in the eyes of search engines. By choosing the appropriate heading and making it noticeable, you can enhance your search engine ranking significantly. However, the primary role of headings is to assist your users in navigating your website, allowing them to easily find content that addresses their needs.

Headings should stand out in size and color and accurately describe the content that follows.

Keep Web Pages Consistent

To ensure a seamless and pleasant user experience, it is important to maintain consistency throughout your website design. This includes maintaining uniformity in various aspects such as font styles, colors, button designs, image selection, and spacing.

Consistency helps to establish a sense of cohesion and familiarity for users as they navigate through your website. Any sudden or drastic changes in design elements can lead to confusion and mistrust among users.

Catch Those 404s

Although search engines may not penalize you harshly for soft 404 errors, your users will. Whenever a user clicks on a link or an image, they expect to be directed to the next page they want to visit.

Essentially, encountering a 404 error page can irritate your user and make them reconsider spending their time on your website. This can lead to them seeking a quicker solution elsewhere. Along with slow page loading, encountering 404s is another highly frustrating experience for users and can significantly disrupt their journey through your website.

To identify whether there are any 404s on your website, you can set up Google Webmaster tools and check for crawl errors.

Use Responsive and Mobile-Friendly Design

As technology progresses, we increasingly rely on mobile devices, and websites must keep up with this trend. Your website needs to be easy to navigate and mobile-friendly, no matter what device your visitors use to access it.

In fact, Google now penalizes websites that are not optimized for mobile devices, which highlights the importance of responsiveness. Making your website mobile-friendly is one of the most effective ways to enhance its usability. To determine whether your website is mobile-friendly, you can use a free tool available online.

Wrap-up

Improving website UX is not only about creating a visually pleasing design, but also about providing an optimal user experience that guides the user towards a specific goal. We hope that these tips on how you can revamp your website to be more user friendly without shelling out the dollars on a complete redesign can lead to more sales for your company.

The post Unique Ways To Improve Website UX to Boost Sales appeared first on Creativ Digital.

UX design structures the presentation of this information to convey both overt and covert messages to users by using information in the form of text and visual elements.   

Review Your Website for UX Design Issues

Understanding the current state of user experience is necessary before you can make improvements. Finding the Web site’s trouble spots is the first step in this process. An analysis, or audit, of an e-commerce Web site can be carried out manually or with the aid of tools that do the analysis for you. Understanding the current state of the user experience also requires knowing the status of an organization’s customer-support offerings.

You have to review user behavior on your website as part of this audit. Metrics like bounce rates, time on page, average page views, and conversion rates can help you understand user behavior. Each of these metrics provides a unique perspective on the user experience provided by your website.

This kind of analysis can assist you in identifying the user-experience issues you need to address to boost conversions. You can start working on developing solutions once you’ve determined the site’s shortcomings.

Generate a Theoretical Purchase Journey

Describe the user experience for your e-commerce website in a hypothetical purchase journey that goes from the marketing channel to the purchase order. Make sure to include every step a customer would take to purchase a product when you create such an outline.

By following these steps, you can break down the journey into pages, choose the user-interface components that will work best on each page, and then design each page of the website as necessary. Each page’s user experience should motivate customers to continue their purchase process.

You must simultaneously draw attention to appealing qualities and details about the goods and services you provide. You can use this information to dispel any client objections. For instance, you need to emphasize on your product details page that you are offering international air freight for quick delivery. This might draw clients who need a product right away.

The customer should get closer to making a purchase on your e-commerce website with each step in this process. The issues that a customer might encounter during the journey can be addressed using the insights from your UX audit, which will improve the user experience for the corresponding pages.

Simplify the Navigation

It would be difficult for customers to find the product they were looking for if you displayed all your products at once. Customers can easily navigate from one page to another with a straightforward navigation system. Navigation system may include various product categories based on their type, use, or popularity. Alternatively, menus may direct users to key pages on your e-commerce website. The navigation elements must be positioned to maximize visibility for your most alluring products.

Navigation is enabled by the availability of a search function. To further ease the burden on visitors, think about including search suggestions. Customers should be directed toward their preferred products by these search suggestions.

Use Personalization

Although people value having options, Hick’s Law teaches us that giving people too many options makes it difficult for them to make a decision. For this reason, you should customize the user experience on your e-commerce website.

Users may complete their purchase journeys more quickly with the aid of personalization. You could provide a range of filters based on various features of your goods. For instance, users can typically find products on fashion websites based on gender, style, size, color, and brand.

The user experience can also be tailored by making unique landing pages for various marketing campaigns. For instance, your landing page should only include items from that category if a visitor arrived at your website from a blog about formal attire.

Go for a Minimalist Design

A simple layout makes it easier for the user to concentrate on the key components. The goal of minimalist visual design is to eliminate all unnecessary distractions to successfully direct a user’s purchase journey.

Ask yourself this straightforward query for each element on a page: “Would this element help visitors complete their purchase journey?

If the response is “no,” that component must be eliminated. For elements within elements, the same holds true.

Minimalism can assist you in making important information more appealing to visitors rather than overwhelming them with information. Whitespace and positioning can be used to highlight your products’ key selling points.

Use Visuals for Product Information

Product pages that are overloaded with textual information tend to be less helpful than they could be. Utilize design to make text into visuals to save customers’ time. As an illustration, you could make clever infographics to inform visitors about a product. Or you could use pictures, animated GIFs, or videos to illustrate different product use cases.

The likelihood of conversion increases because people are more likely to consume the information you present in visual form.

Use Clear Calls to Action

A call-to-action (CTA) button serves as the link between each stage of the purchasing process. It tells customers what to do next.

A CTA should nudge users to choose their preferred product on the home page. On a product page, a CTA should encourage customers to add that product to their cart. CTA buttons direct users in this way toward making purchases.

Any CTA button needs to be prominently displayed on the page and be easy to see. Most importantly, it should have a button-like appearance. When designing a CTA button, use contrasting hues, bold fonts, and distinct outlines.

Be Transparent in Price Calculation

One of the main causes of cart abandonment is unexpected costs and fees. Cart abandonment accounts for 64% of all abandoned purchases. Customers may feel duped if they see different prices on the product page and the checkout page.

Of course, it would be challenging for e-commerce companies to disclose all fees upfront before they are aware of customer information like shipping address, purchase amount, or applicable offers. Consider including a cost calculator on the product page so that customers can input all the necessary information to determine the final cost of the item to solve this issue. Make sure to only request information that is pertinent to determining the cost. At this point, if you ask users to subscribe or submit credit card information, they might not even finish the cost calculation, let alone proceed with the purchase.

Simplify Checkout and Payment

Another significant factor in cart abandonment is an overly complicated checkout or payment process. In fact, 24% of customers give up on a purchase if an ecommerce website requires them to register. Additionally, if the checkout process is too drawn out or difficult, 17% of customers are likely to abandon their cart.

The user experience for this final step in the purchase journey should be as simple and straightforward as possible. Avoid adding any obstacles between checking out and making the final payment. Only options that specifically relate to the product, payment, or shipping should be included.

The checkout page’s UX design should be straightforward and uncomplicated. Customers must understand exactly what is required of them to purchase the product. Giving them specific instructions on how to provide their delivery address, payment method, and shipping choices is part of this.

If you want the customer to take any subsequent action, you should defer providing that option to the order-confirmation page.

Takeaway

Best practices for ecommerce UX design are highlighted in the recommendations in this article. But these recommendations might be interpreted differently by each brand. The creator’s intentions determine how the elements of an ecommerce UX design should be presented.

Your UX design should be based on the steps you want users to take. You must create a UX design that inspires the user to trust you and want your product to create an ecommerce website that is conversion-driven. If each page of your website is designed to create this kind of experience, you can raise the likelihood that users will convert on each page they visit.

The post <strong>How To Create a Conversion-Driven Ecommerce UX Design</strong> appeared first on Creativ Digital.

UX has been around since the 80s and touches on everything that can impact a user’s impression of the company. The term has taken on many variations, but it is most commonly used to describe aspects of the customer experience such as how easy it is for someone to describe the product, purchasing processes, and customer service experiences.

UX design involves a number of different departments including marketing, graphics and industrial design.

5 Ways UX Design Can Help Businesses

A solid UX design can boost conversion rates by up to 400%. It’s more than just user satisfaction and an understanding of your brand, it can help you catapult your business forward with increased sales.

Saves Time and Makes Money

Working with a UX designer can help organizations work more efficiently and increase earnings. 50% of the time developers spend on a project is spent reworking something, which causes timelines to stretch out and costs to expand.

Successful understanding of customer needs is crucial, because it greatly reduces the chance of mistakes in design and makes sure the UX is well-received by customers. It also helps yields high returns for minimum spent.

Keeps You Ahead of the Game

The customer of today expects great experiences. Companies that are not up to this standard risk lower sales, poor bottom line and increased churn rates. The expectations of customers have been raised by the technology giants like Apple and Facebook who provide world-class user experience.

The use of UX will enable businesses to know what their customers need and want to ensure that their experience is as good as possible. As an example, Time.com found that infinite scrolling could help them reduce their bounce rate by 15 percentage points. Adopting this change can keep them ahead of the pack and boost reader satisfaction.

Discover New Opportunities

When you listen to your users, they give you new ideas for products and ways to increase revenues by improving the customer experience.

ESPN.com’s revenues jumped to 35% after they listened to their visitors and designers and incorporated suggestions into their homepage redesigns.

Influences Customer Behavior

Customers make judgments of a website’s credibility based on the aesthetics. How a website looks can influence them to stay, go or even buy. A site’s UI can has a dramatic effect on customers after all, 75% of customers use a website’s looks to judge its credibility.

UX helped Bing discover that different shades of blue had effects on customers. A specific shade of blue for Bing led to an additional $80 million in annual revenue.

UX Design Makes The Complex Simple

Systems today are too complicated. Take our phones for example. If a commercial advertises phones based on all the backend technology and specs that make them up, most users will be scared of these complicated devices.

Newer technologies can help you take better pictures and confidently use your phone in various situations, but marketing often focuses on the lifestyle of the people who buy phones.

Wrap Up

As you can see, no matter what kind of business you run it will always benefit from UX design. Investing in UX design means that you are investing in your customer’s needs which impact their experience on your website. It will keep them loyal to your product or brand thereby increasing leads and conversions.

Don’t forget, satisfaction equals revenue!

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