According to studies, acquiring new customers is very expensive. However, returning customers spend 33% more than new ones. This makes keeping customers very important especially during this coronavirus pandemic.

While customer spending is low during this time, there are still ways to keep customers coming back.

Retaining Customers During Covid-19

Here are some customer retention strategies to keep in mind.

Promote Initiatives

During times of trouble, people want to feel connected to each other including the brands and products they use. This is why it is important to promote the “why” of your company and connect with your customers using your company mission.

To build customer loyalty and support you need to show customers your commitment to your employees, clients and to charities and organizations that are joining the fight against Covid-19. This creates solidarity between you and customer and helps to strengthen your brand.

Communicate Your Value

Now is a good time to show customers that “we’re all in this together”. This is a great way to differentiate yourself against your competitors and you can use it to address a bigger concern.

Providing customers with useful information shows that you are here with them during the pandemic.

Virtual Products and Services

In order to adjust to the “new normal” because of the pandemic, you might need to realign services by offering them virtually. For example, telemedicine and video conferencing platforms have allowed many businesses to continue despite strict social distancing rules and business closures in some countries.

Think how you can shift your business from traditional selling to online selling so that you can continue to reach customers and serve them.

Create Helpful Content

The coronavirus disease is a new disease so there are still many unknowns. Aside from this, pharmaceutical companies and scientists still need to develop an effective treatment and vaccine to help combat the spread of the virus. All of this uncertainty has led to many fake news and articles related to Covid-19.

This is why it is important to impart to customers useful and relevant content that they can use in order to help win the war against the disease.

Increase Social Media Presence

While social distancing measures and business closures are easing in some parts of the world, many people are still stuck at home and glued to their phones, laptops and etc. This is why it is important to increase your social media presence. This platform is used by many people around the world not only to read the news but also to stay in touch with loved ones also in isolation.

Create engaging posts using your social media channels so that customers can see your brand on their news feed. Post 2 to 3 times a week and do not forget to answer questions and to respond to messages or requests.

Add A Personal Touch

Since many people are in isolation right now, many are lonely. Now is a good time to be a friendly face or voice even if you are far away. Don’t be afraid to reach out to customers personally. Send them a personalized card via email, call them or message them directly. Check-in on them to see how they’re doing. They will surely be glad to hear from a friendly voice during this time of uncertainty.

Incentivize Purchases

Since this pandemic, many people have lost their jobs or are having to cope with a drastic cut in their spending powers. Therefore, it is a good time to incentivize purchases with gift cards, discounts, free trials or free shipping.

These types of promotion can help drive interest in your business and entice customers to buy from your website.

Wrap-Up

It is very important to keep your customer’s needs at the forefront of this pandemic. Instead of being “business as usual”, realign your products and market strategy to reflect the current demand. When you provide long-term value to customers, you have a better chance of retaining them and maintaining a long-term relationship with them.

The post Retaining Customers During Covid-19 appeared first on Creativ Digital.

However, attracting a customer is not that easy. The internet is full of competition so the success of ecommerce companies depends on how well they interact with their customers. Many online stores strive to reach out to their customers. This is exactly why you need a customer relationship management (CRM) to help with business.

Best CRM Solutions For Online Businesses

If you’re looking for a good CRM solution, we have some suggestions for you.

Salesforce

Salesforce is perhaps one of the world’s largest CRM provider with a market share of around 20%. Salesforce has an efficient out of the box CRM called SalesforceIQ which is tailored for small- and medium-sized businesses.

Once your business grows and you need more features, you can easily upgrade to Salesforce’s Sales Cloud CRM with Einstein artificial intelligence. Einstein can analyze all the data in your CRM and provide sales representatives with extra opportunities, such as predictive intelligence.

Zoho

Build strong customer relationships with Zoho . enjoy sales forecasting, mass emailing, reports, and other important features all for an affordable monthly fee. It also supports convenient deployement options like cloud and mobile.

Enjoy the benefits of Zoho’s Zoho’s cutting-edge Zia artificial intelligence. Zia uses cutting edge algorithm that can help boost your business.

Act!

Act! is a good choice for small businesses and individuals looking to boost their customer relations. It contains all your important customer data and allows you to group customers, launch targeted email campaigns and more.

No data or internet? No problem, you can still use Act! and the app will automatically synch recent changes as soon as you’re online again.

HubSpot

The best thing about HubSpot CRM ecommerce software is that it’s free for individual sales representatives. It is also an easy way to way to keep all your customers in a single easy-to-access database.

Hubspot allows users to turn repetitive emails into customizeable templates. It shows you which templates work and which ones don’t so that you can target customers more efficiently.

SAP

Another popular CRM is SAP with over 10% market share. It has a lot to offer any business, from small online retailers to large enterprises. Their SAP Hybris Cloud for Sales is a helpful CRM that allows small business to better understand their customers. This CRM features advanced reports and dashboards that provide ecommerce businesses with plenty of information and predictive analytics.

Its best feature is their sophisticated customer intelligence: you can scan business cards via your mobile device and the CRM will add a new lead to your customer database.

Wrap up

CRM solutions can make reaching out to customers easier and more efficient. It also helps to keep customers informed and engaged. Finding the right CRM might not be easy but our suggestions above will help you get started.

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