Running a successful eCommerce store requires more than just an appealing website and advertising campaigns. You also need to optimise your website for Shopify sales and measure your online store’s conversion rate.

However, even if you’re doing your best to optimise the customer experience, you may not get the desired results. The key to achieving your goals is understanding your users’ behaviour so you can create a smooth and positive buying experience. Even small changes to your Shopify store’s UX can make a big difference. For example, increasing your conversion rate by just 1% can double your sales.

What is User Behaviour?

User behaviour is the way people interact with your website or app. This includes how they interact with your online platform, including how they navigate through different pages, the sections they browse, and their behaviours. 

Understanding user behaviour is an important part of optimising your Shopify business, as it can help you identify where your website is not meeting the needs of your customers. For example, if you find that a lot of users leave their carts at the checkout page, you can use this information to improve the checkout process and make it easier for users to complete their purchases. By addressing these pain points, you can significantly improve your chances of increasing sales and maximising your Shopify store’s profitability.

Understanding User Behaviour

When it comes to achieving your eCommerce goals, user behaviour plays a pivotal role. By gaining insights into how your customers interact with your website, you can identify areas for improvement and enhance the overall shopping experience. Here are some essential steps to help you better understand user behaviour and boost your conversion rate:

1. Analyse data. Shopify’s analytics tools provide a wealth of data about user engagement and behaviour patterns. By examining metrics like bounce rates, time on page, and click-through rates, you can uncover valuable insights into how your customers interact with your website.
2. Conduct user testing. Observe how individuals navigate your website to identify pain points, usability issues, and opportunities for streamlining the buying process.
3. Implement surveys and feedback mechanisms. Gather direct insights from your customers by asking the right questions about their preferences, pain points, and suggestions for improving their experience.
4. Utilise heatmaps and click tracking. Visualise user interactions and understand which areas of your website receive the most attention using heatmaps and click tracking tools. This data can guide you in optimising your design and layout for maximum engagement.

Optimising UX for Higher Conversion Rates

Once you’ve gained a solid understanding of your users’ behaviour, it’s time to make some changes to make more people buy from your Shopify store. Here are a few practical strategies that are proven to optimise the user experience and generate higher sales:

1. Simplify navigation. Ensure that your website’s navigation is intuitive and easy to navigate. Streamline the purchasing journey by reducing the number of steps required to make a purchase.
2. Use clear call-to-actions (CTAs). Use compelling and visually prominent CTAs to guide users towards desired actions, such as adding items to their cart or completing a purchase.
3. Optimise for mobile devices. It’s critical to optimise your Shopify store for mobile devices, considering the increasing popularity of mobile shopping. Check if your website is responsive and offers a seamless mobile experience.
4. Improve page loading speed. A slow-loading website can significantly impact user experience and conversion rates. Optimise your site’s performance by compressing images, minifying code, and leveraging caching techniques to ensure speedy page loads.
5. Incorporate social proof and trust signals. Instil confidence in potential buyers by incorporating customer reviews, testimonials, and trust badges throughout your website. Building trust with your audience through social proof can help influence purchasing decisions.

Here are some additional tips for understanding user behavior and optimising your Shopify store for conversion:

1. Test and Compare: This means testing different versions of your website and landing pages to see which ones work best. You can see which design or layout makes more people buy stuff.
2. Ask for Feedback: Talk to your customers and ask them about their experience on your website. Their opinions can help you understand what’s working and what needs to change.
3. Consider Using A Chatbot: A chatbot is like a virtual assistant that can answer questions and help customers in real-time. It’s a convenient way to provide support and make sure people have a good experience on your website.

Key Takeaways

Optimising your Shopify store’s conversion rate might seem tricky, but it’s all about understanding how people behave and making their experience well worth it. You can make informed decisions and implement changes to optimise your website for more sales by leveraging data analysis, user testing, and customer feedback. 

Remember, your goal is to make it as easy as possible for users to find what they’re looking for, add it to their cart, and checkout. If you can do that, you’ll be well on your way to increasing your sales and growing your business.

The post Want to Boost Your Shopify Sales? appeared first on Creativ Digital.

Personalising your app’s content and experience to fit the specific needs of your users will help you build a stronger connection between them and your app, leading to higher engagement and retention. This is also why 93% of businesses reported increased revenues after implementing advanced personalisation.

However, successful personalisation can be complex and requires a deep understanding of user data and behavior. Despite the challenges, the benefits of mobile app personalisation outweigh the costs. In this blog post, we’ll go through the benefits of developing a personalised mobile app and key personalisation strategies that can help you elevate the user experience of your e-commerce app.

Benefits of Creating a Personalised Mobile App 

Here are some of the benefits of creating a personalised mobile application:

1. Customised User Experience. One of the most significant advantages of a personalised mobile app is that it provides a customised user experience. A personalised app can be made to meet the unique wants and interests of your customers, as opposed to generic apps that appeal to a wide audience. This means users will have a more satisfying and efficient experience when using your app, which can increase engagement and customer loyalty.
2. Increased Usability and Potential for Success. A personalised mobile app can boost your company’s or brand’s usability and potential for success. You increase the chances of attracting and keeping clients by offering a user-friendly and effective app. A well-designed app can also boost your brand’s visibility and credibility, resulting in higher sales and conversions. 
3. Differentiate Your Business or Brand from the Competition. In today’s crowded app market, it can be challenging to stand out from the competition. But a personal mobile app can help you do just that. By offering a unique and engaging user experience, you can differentiate yourself from competitors and position yourself as an industry leader.
4. Shows Relevance and Timely Information to Search Engines. Search engine optimisation (SEO) is an integral element of any digital marketing strategy. Fortunately, a custom mobile app can help improve your SEO rankings. By providing up-to-date and relevant information to search engines, you can increase business visibility and attract more customers.
5. More Efficient and User-Friendly. Compared to generic apps, a personalised mobile app is more efficient and user-friendly. These apps offer more intuitive features that are suited to the user’s preferences, allowing a smoother and more enjoyable user experience. With personal mobile apps, users can quickly access the functions they need, without having to navigate through unnecessary features. 

Mobile App Personalisation Strategies That Elevate User Experience

Let’s explore some of the most effective personalisation strategies that can help you elevate the user experience on your e-commerce app.

• Simplify Account Creation and User Login

A smooth and personalised onboarding process can leave a lasting first impression on your users. Simplify the sign-up process by integrating social media platforms and requiring minimal information from users. This helps reduce complexity and increase the likelihood of users completing the registration process.

Personalise the onboarding experience even further based on user preferences. Allowing users to choose their interests and preferences can help you create a more meaningful and engaging experience early on. 

• Make Personalised Recommendations Using Machine Learning 

Machine learning algorithms can analyse user behavior, preferences, and purchase history to deliver personalised product recommendations. By incorporating these algorithms into your e-commerce app, you can offer a more tailored shopping experience, which is more likely to result in higher conversion rates. Your e-commerce app can provide a more customised shopping experience by integrating these algorithms that is more likely to drive higher conversion rates.

Based on user activities, ensure the recommendations are dynamic and updated in real time. For example, if a user shows interest in a specific product category, display similar products or additional items that they may also find appealing.

• Personalise the User Interface (UI)

A personalised user interface can make a huge difference to the overall user experience. Customise the app’s design that reflects user preferences, such as preferred layout, color scheme, or even language. Providing a personalised UI can help users feel satisfied and engaged with your app, which will increase the likelihood of repeat visits and transactions.

• Offer Specialised Deals and Promos

People love promos and discounts, especially when they are related to their interests. By analysing user data, such as browsing history and past purchases, you can create personalised deals and offers that cater to individual preferences. This strategy can help improve customer satisfaction and increase the chances of users completing a purchase.

Consider sending custom push notifications to alert users of special offers or promotions based on their interests. This can be an effective reminder and encourage users to revisit your app and complete a purchase.

• Enhance Search Functionality

Improve your e-commerce app’s search capability by including features like auto-suggest, search history, and personalised search results. Users can find products quickly and effectively by using a more intuitive and personalised search experience, which can increase conversion rates. Implementing a powerful search feature can also help you gain insights into your customers’ behavior, such as popular search terms and frequently searched products, which can be used to optimise your product offers and marketing tactics.

• Simplify the Checkout Process

A complicated or lengthy checkout process might result in cart abandonment and lost sales. Personalise the checkout process by pre-filling user information, offering multiple payment methods, and saving preferred payment methods for future purchases. You can also consider integrating with popular payment gateways like PayPal, Apple Pay, or Google Pay, which can provide users with a more seamless and secure payment experience. 

• Encourage User-generated Content

User-generated content, such as reviews, ratings, and images, can help build trust and credibility to your e-commerce store. Encourage users to share their experiences and reviews by offering rewards, such as discounts or loyalty points. Make this content clearly visible on product pages to help potential customers make informed decisions.

• Continuously Analyse User Data and Optimise

Regularly analyse user data to discover trends, preferences, and potential areas of improvement. This can involve tracking metrics like conversion rates, click-through rates, and average order value. By staying informed, you can adapt and innovate your personalisation strategies to meet the changing needs and expectations of your users.

Conclusion

Personalisation in e-commerce mobile apps can significantly enhance the user experience. This leads to increased customer loyalty and lifetime value, which are crucial factors in the success of any e-commerce business. 

By ensuring that your e-commerce app is personalised, you can create a mobile shopping experience that is enjoyable for both first-time users and loyal customers. Personalisation is not a one-time effort, but a continuous process that requires constant monitoring, analysis, and optimisation. So, if you want to stay ahead of the competition and provide a user experience that keeps your users engaged and loyal, investing in a mobile app is a must.

Creativ Digital‘s team of experienced designers and developers can work with you to create a personalised shopping experience that drives customer loyalty and business growth. Contact us today to learn more about how we can help you take your e-commerce app to the next level.

The post Personalisation in E-commerce Mobile Apps: How to Elevate the User Experience appeared first on Creativ Digital.

What is UI/UX?

The terms user interface and user experience are often referred to as UI/UX. While this is a broad term, it can be categorised into two parts: 

User Interface (UI) – The way users interact with your product or service is known as UI. This covers elements like the buttons on your website, the simplicity of your site’s navigation, and whether or not there are any loading times when they click something.

User Experience (UX) – This refers to the overall experience that a user has when interacting with a website or application. It takes into account factors such as usability, accessibility, and the emotional response elicited by the design. 

How UI/UX Increases User Engagement

UI/UX helps businesses create a more seamless interaction between customers and their products by ensuring that every part of a company’s website or app is intuitively designed to simplify things for users. 

UI/UX also enables businesses to personalise experiences based on each individual’s needs and preferences—for example, if you’re shopping for shoes online but only want black ones (not blue), you should be able to filter out all other colors from your search results!

The Role of UI/UX in Businesses

 A study by Forrester Research found that while a strong user interface (UI) might boost a website’s conversion rate by 200%, a great user experience (UX) could boost it by almost 400%. In businesses, the role of UI/UX is to gain a competitive advantage, achieve goals faster, and increase customer loyalty.

UI/UX helps you achieve these goals by designing an experience that differentiates your product or service from the rest of the market.

The Benefits of UI/UX for Businesses

• Improves User Satisfaction

An effective and valuable user experience gives a company a significant competitive advantage in attracting and retaining customers. When a website or mobile app is built with the user in mind, it is easier for a brand to establish trust and convert them into customers. Users will return if they find your website easy to use and highly customised to their needs.

• Increases User Engagement

UI/UX design also increases user engagement. In addition to attracting new users or preventing user frustration, creating a good interface that simplifies exploration and navigation will encourage users to continue their digital experience. Optimising your platform’s UI/UX creates an experimental environment for your customers to interact with your solutions. This results in higher client retention and conversion rates.

• Increase Brand Integrity

A well-designed UI/UX can also help businesses improve their brand image. An interface that is both visually appealing and user-friendly can give users a positive first impression and create a perception of professionalism and quality. Customers feel at ease as soon as they recognise your brand colours and logos. When your website or app provides the same experience that your brand intends, your brand identity becomes more firmly established. This can result in long-term customer loyalty and repeat sales.

• Reduces Development Costs

While it may appear contradictory, investing in UI/UX design can help businesses save money in the long run. Because the development process is streamlined and requires fewer modifications, a well-designed interface can reduce development costs. Having a well-designed interface from the start can help avoid rebuilding the product due to problems such as fixing navigational errors or removing unnecessary features and functions. A good UI/UX design can reduce product development costs significantly.

• Supports SEO

Lastly, UI/UX design can assist businesses in enhancing their SEO (search engine optimisation). A well-designed interface can increase a website’s search engine ranking because search engines like Google consider user experience when ranking. This is because both UI/UX and SEO have the same goal of helping users achieve the best results in terms of user engagement. An effective UI/UX design can affect organic search ranking, resulting in higher site traffic and revenue for a business.

Conclusion

UI/UX design is a crucial element of a successful digital product. In addition to increasing user satisfaction and engagement, it also improves brand image, reduces development costs, and boosts SEO. Businesses that invest in UI/UX design can stay competitive and continue to satisfy the evolving needs of their customers. On the other hand, businesses that fail to incorporate UI/UX into their digital presence risk losing customers to competitors with more usable and trustworthy websites. 

It is therefore critical to work with an experienced design agency and consider UI/UX design as an important part of the development process. Work with Creativ Digital’s expert UI and UX designers to create an intuitive, user-centred website that accelerates your company’s growth and sales. Contact us today to develop amazingly intuitive solutions that strengthen your brand, spur adoption, and promote sustainable growth.

The post UI/UX Design: Why It Matters for Your Business appeared first on Creativ Digital.

Whether you’re building a physical product or a digital one, we have a list below of product development trends that you should consider.

2022 is a transition year between pandemic and return to normal and this transition can make or break your market positioning in developing products and serving customers.

Product Development: Top Trends You Need To Know

Here are the top 6 trends to keep in mind for product development in 2022.

• The key to business success is with digital products
• Demand in sustainability in product development
• Need for specialized product managers
• Need for wireless tech
• Personalized products drive development
• Businesses rely on data gathering for rapid product development and feedback

Digital Products: The Key to Success

In 2020, many physical businesses had to adjust to a digital environment. Businesses that were already doing business online saw a significant increase in demand while offline stores had to make an effort to evolve their businesses digitally. Other sectors like government and healthcare created digital products for the demands of the consumers.

While product managers of the past would need to focus on adapting their products, new marketing strategies have made this task easier and faster. With a digital-first approach, major businesses now achieve rapid adaptation in the market faster than ever before. While 2020 saw a demand for more widespread digital experiences for both customers and business workers alike, this trend has continued through 202 as well.

Demand for Sustainability in Digital Products

As a consumer, you want guilt-free products that are environmentally friendly. More and more people are wanting sustainable packaging designs. Sustainability has been difficult to produce until now because it requires an integrated phase across all aspects of business strategy most importantly, supply chain management and marketing.

As for their environmental priorities, 48% of consumers in the US would switch their products or habits to reduce hazardous effects.

Businesses looking to adapt to these new product development trends, should create products for people that are environment conscious and do not want to sacrifice product service.

Expect more sustainable products in 2022 and beyond.

The Need for Specialized Product Managers

To be a successful product manager, you have to understand the entire product development process and be able to manage a broader team. As more organizations branch out into developing new products, they will need to hire product managers with specialization as well.

Product specialists will focus on the aforementioned components to help grow and improve the company.

Businesses will go through a few transitional problems before they find the right talent to fit in the specific role. Still, it’s really unlikely that you can find the perfect person for your business. The best thing to do is identify and prepare yourself for the changing requirements of your company.

Demand for Wireless Tech

Devices of today no longer require plugging and charging, using cable connections. Instead, they use wireless connections. Wireless technology will be essential for the future of many devices and is the trend that intelligent consumers are following.

The total collection for the smart home automation market will be $72.30 billion in 2021 and increase to $163.24 billion by 2028 at a CAGR of 12.3%. Product managers, who design and create smart devices, must take a strategic outlook on how digital experiences can make their products more successful. Wireless technology is beginning to become popular in the smart devices market as a new favorite over voice assistants, lighting, and security.

Personalized Products Drive Development

As we know, customers prefer customized products and they are happy to pay extra for this. 20% of consumers will pay more for a premium subscription that gives them personalized services.

The one-product-suits-all narrative is shifting, and following the changing demands of business. Now, businesses are building products with made to order features tailored in response to individual consumer requests.

For example, companies in the beauty and hygiene industry customize their products according to consumer lifestyle and medical history. These feedbacks are integral to the product development lifecycle. eCommerce and apparel providers often provide catalogs that are tailored to different body types and style preferences in order for customers to find their best fit.

Anticipate personalization to play a big role in product development as business accumulate more data on buyer preference

Businesses Use Data Gathering for Rapid Product Development Feedback

The adoption of IoT devices is driving the market. Data collection has become a vital tool for business research and consumer targeting, hence the low catch. With this data, the development process of new products has sped up which consequently reduced the time it takes to make a new product.

It’s vital that businesses gather data from their consumers in order to thrive in the changing market. One in every three businesses is driven by their consumers to innovate.

More than half of searches on the internet are for product feedback. The number of product researchers has increased by 47% in the last five years. To meet these demands, businesses need to use the products themselves to collect data from customers.

Despite the heavy data dependence in products nowadays, not all business can significantly convert information into action.

As a product evolves, external competitors also evolve. It becomes more important to obtain data in the earlier stages of development. If businesses do not try to create content that is relevant to their audience, it will be obsolete soon.

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When shopping online, people often abandon the cart for various reasons. In this article, we will explore these reasons from the viewpoint of both customers and users. We can illustrate how customer experience impacts an individual’s buying decisions by looking at several examples.

What is Shopping Cart Abandonment?

Shopping cart abandonment is when somebody abandons a purchase before they reach the checkout. The rate of it happening is calculated by how many completed purchases are divided by all the initiated purchases.

Studies have shown that people have higher rates of shopping cart abandonment when using a mobile device compared to a desktop computer. It’s estimated that this occurs sixty to eighty percent of the time on various websites.

The checkout process is often frustrating for users, which leads them to abandoning the purchase. Among other things, it’s because of difficulties and/or dissatisfaction with the checkout process.

Why Does Shopping Cart Abandonment Happen?

Here are some of the most common reasons why people abandon their shopping carts before checkout.

No Up-front Info On Shipping & Taxes

As an online shopper, have you ever felt frustrated because a website does not provide a quick and clear estimate for delivery?

Studies show that the majority of shopping carts are abandoned due to people not knowing the shipping cost upfront. In most cases, the additional shipping costs would appear at a later stage of checkout.

Nobody likes unpleasant surprises. It’s important for a website owner to provide information upfront, or at the beginning of the checkout process, in order to have a conscious decision made by a user. That information would include delivery costs and other addons.

No Checkout as a Guest Option

Have you ever wanted to buy something from a site, but abandoned the shopping because the website required you to create an account to finish your purchase?

Customers can easily find out about a website without creating an account on it.

When customers realize, they need to sign up before their shopping experience can be completed, many abandon their cart.

According to the Baymard Institute, having to create an account is the second biggest cause for shopping cart abandonment. 34% of users say that they will abandon their cart if there is no option to checkout as a guest.

Customers are more likely to continue with their shopping and checking out if there is a fast-track option that can make the whole process easier. This is a great solution for customers who choose the fast-track option and save their information and create an account at the end of the process.

Too Much Info Needed to Create an Account

Let’s say you prefer to create an account instead of checking out as a guest. Let’s say you’re starting the process of creating an account, but the website is asking too many questions and require too much information that you don’t feel sharing or filling out.

Avoid this situation and ask customers and users only for essential info when creating an account. In most cases, an email address and password will suffice.

Complicated Checkout Process

Long checkout forms can make it quite tedious to finish the process. For example, do you remember how tedious it was when you were checking out online and had to fill in so many fields?

When filling out an online checkout form, it is best to only ask for essential information. This will ensure a smooth user experience and reduce the chances of the user abandoning your site. Get rid of non-essential fields and make it short and sweet.  Consider adding step-wise progress indicators so the user knows how much progress they have made.

Limited Payment Options

When the checkout screen requires credit card information and offers no other payment option, abandonment rates can be as high as 57%.

Having different payment methods according to your target market and customers is very important otherwise they won’t be able to buy your product. China is an important market; Chinese usually just use Alipay, Wechat pay or UnionPay. If you don’t include these three options in your website, many Chinese people might not support you.

Takeaway

One way to reduce shopping cart abandonment rate is to provide a customer service phone number on the actual product page. Companies also have the option to ensure that checkout pages are positioned as close as possible to product pages and are designed clearly in order to avoid confusion.

If TLDR:

• Provide shipping cost information upfront
• Enable checkout as a guest option
• 1Allow users to create an account with minimum information required like email and password only.
• Make checkout forms concise and easy to fill out.
• Provide multiple payment methods to cater to a larger audience and market

If shopping cart is abandoned, don’t give up. Send follow-up emails so that the abandoned cart can be recovered.

You can also use UX research to increase the conversion rate on your website and refer to our ecommerce case study for some design inspirations.

The post Quick Tips for Reducing Shopping Cart Abandonment appeared first on Creativ Digital.

The responsibility of the UX designer is to anticipate user behavior.

They should create a clear and natural navigation path so that users return. It is imperative to reflect a positive experience by observing user behavior.

Companies can now use qualitative analytics to answer qualitative questions about user behavior. Useful data from qualitative analytics identifies where the app may not be working well and what the users want. Combining these two types of analytics will power apps to success.

To guarantee a smooth UX that will help you get five-star reviews, use these five Qualitative Analytics tools to measure your app’s performance post-launch:

Step 1 Post Launch: Feedback Gathering

The best way to understand the full user experience of your app is through user recordings, because it allows you to see the interactions of your app alongside that of your user. By having these records, you’ll notice if your app both intuitive and efficient. You can easily pinpoint where things are going wrong and make changes accordingly, without spending time to survey, poll or interview users. User recording offers a more accurate and useful feedback than surveys, polls or in-person interviews.

Step 2 Post Launch: Asses UI Usability

You never know how large your market will be, or what they need until you’ve launched the app. Certain tools, like Touch Heatmaps, help you during the design process by giving insights into the usability of buttons, the naturalness of calls to action in pop-ups, and more.

You can assess the gestures in your app are natural to your users or if they need to be changed. For example, asses whether certain button sizes need to be altered, how users are interacting with your pop ups, etc. A heatmap tool is an absolute necessity in the UX process.

Step 3 Post-Launch: Testing

UX Tools are necessary in the workflow of a UX designer. With A/B Testing, you can test what version that is most intuitive for your users and determine which is best. Essentially, you are teasing qualitative and mathematical data with qualitative analytics to gain a full understanding. When you use A/B Testing, meet both user sessions with qualitative analytics input.

Qualitative analytics tools such as user session recordings and touch heatmaps allow you to analyze customer behavior and test different versions. This process is not easy, but these tools can help you make crucial decisions quickly.

Step 4 Post Launch: Tracking Short Sessions

A user’s session can be a good indicator of the quality of their experience. If their sessions are too short, it could indicate that the user was frustrated early in the app. Using qualitative analytics and tools, you can easily see your long and short sessions to find out where and why users are deciding to leave your app. Using the user sessions recording tool, UX designers can analyze all of the points leading up to app abandonment. You can also watch session recordings of loyal users in order to learn from their experience, and try to guide other users through similar experiences.

Step 5 Post Launch: Conversion Funnel Analysis

The goal of this project is to design an app that takes a user efficiently through the conversion funnel. Conversions might include arriving at a certain screen, playing a game, or finalizing a purchase. The UX designer has to strategically use all the tools they have at their disposal to make that happen

Conclusion

The right tools at your disposal will help you to create a frictionless user experience. You should use qualitative analytics that allow us to learn from the in-app lifetime of a user, and then create the perfect user experience.

The post UX Designer: Tips For Achieving Post Launch Success appeared first on Creativ Digital.

To optimize usability, allow your users to navigate with ease and be able to go where they want with a few clicks. The more effortless it becomes; the better optimization will be. The less hesitation the user has in continuing their navigation, the more effective it is.

Today’s companies know they need to optimize their digital channels but how do they do it exactly? Where should they start and which digital marketing approach is best for the company?

Some claim that the best way to come up with a marketing strategy is to look at the analytics data, while others say that user feedback is more important.

Combining data from analytics and user insights will reveal the best way to optimize your digital channels. This is the most effective way to get the information you need to optimize your digital channels. Analytics and quantitative data will tell you what’s happening and qualitative user feedback will tell you why.

Why User Feedback and A/B Testing Need Each Other

First and Foremost

Direct data, such as web analytics, is one of the first steps to becoming data driven. You should use this direct data to determine where users are getting stuck and how they are viewing your content.

The process will give you relevant information that you need to start hypothesizing what could be affecting UX, but what’s next?

For a better understanding of how visitors are using your website, you need quantitative and qualitative data.

A/B Testing

For example, if you noticed a low conversion rate on your sign-up page, and that the culprit was one particular element, an A/B test would be used. This process is widely used by companies.

The advanced A/B testing tool Optimizely allows you to test different CTAs, images, and copy in order to improve the success of your website. The original is usually the control, with only one variation that is altered.

To form a better idea about what elements make a successful blog post, you can compare different versions of the same post. This gives you a sense of what’s working to construct relevant and quality content. However, it can be hard to know what to test when there are so many things to compare. As such, it’s important to prioritize certain elements you want to test based on how they will have an impact on user behavior.

To understand how visitors are moving and using your website, quantitative needs to be paired with qualitative data. This is where user feedback comes in.

User Feedback

There are tools like Usabilla and Feedbackify for example, that saves you time by telling you what needs to be tested. After determining what area needs to be tested, the tool conducts qualitative user research which determines the test criteria and validates the need for a test in the first place.

If you’ve seen gaps in your sign-up rates, don’t assume that the problem is mysterious or difficult to address. Go talk to some customers who have expressed hesitance to turn into paying customers and be ruthless about eliminating the factors that are preventing them from converting.

User feedback can change the design of your product by showcasing a certain feature that visitors are using.

If you’ve made a design change and then have asked feedback from the users, it could lead to the final layer of optimization. This is done by asking them directly what they think or making a simple survey that asks whether or not they’re happy with a certain page.

There are tools for instance that you can use to filter by experiment to gain an understanding of the positive and negative feedback. You will also be able to read the feedback from successful variations, which will help with intelligent iterations.

Test variations can be targeted based on A/B testing by using a feedback tool’s survey feature.

The Process

By integrating user feedback with an A/B test, you will save time and money by knowing what to test, what to prioritize as well as whether the final result is correct.

1. Use quantitative analytics to determine areas of friction. Where are customers bouncing? Why is conversion rates lower in certain pages?
2. Ask your customers what’s impacting their behavior and adjust accordingly. Running an exit survey, for example, can help to learn why your customers are leaving and how you may amend your website so they don’t leave.
3. Qualitative insights such as survey responses and user journey data will show you what should be prioritized during the A/B testing process.
4. With Content Testing, you can make adjustments to the winning variants in affected areas and see changes right away.
5. Feedback is an important and integral part of a conversion process. If you want to validate your changes and the process that led you to them, solicit feedback from those who have gone through those changes themselves.

A/B testing will help you optimize your site and push user feedback to the next level. By using improvements gathered by feedback tools, an open line with your customers and iterative optimization, you will have a continuous flow of optimized content.

Conclusion

In conclusion, user feedback and A/B testing are essential components of any successful product development. When you want to be truly data-driven and user centric, combine your qualitative and quantitative sources. This will give you a seamless digital experience. You can get through these processes with customer feedback and A/B testing.

The post Why User Feedback and A/B Testing Need Each Other appeared first on Creativ Digital.

Though change is happening in all parts of life, innovation in computer technology and cybernetics is very pronounced.

The Era Of Mobile Apps

The way we do business has also changed with the evolution of technology, from bulky desktops to light laptops which have led to mobile phones.

In order to increase reach and stay relevant, “our” organization first started with a physical presence and no digital presence, but then added a website and later a mobile app in order to have success.

It is now common for small startups to use a mobile app for their business, with a lot more planning on creating one soon. Out of the company that don’t have an app, there are many who will be developing one soon.

To illustrate revenue, mobile apps are predicted to hit a humongous $581.9 billion in revenue by 2020!

Benefits of Using a Mobile App for Your Business

Mobile apps have completely changed the world of e-commerce by transforming the way businesses are done today.

Mobile apps have both helped smaller companies stay afloat and given larger companies the competitive edge.

These are the more prominent ways in which an app can help a business owner.

Mobile Apps Help Your Brand Become More Popular

A large part of your audience shops on their mobile phones.

Expanding your customer base can help you generate more substantial revenues. Developing a good app is a stepping stone to expanding into an unexplored market.

A mobile app gives you the ability to broadcast your personal brand in a highly dynamic marketplace.

Mobile Apps Helps Improve Communication Between You and Your Customers

Second, apps extend your customer service by offering feedback opportunities.

Using your smartphone, you can establish better communication with your customers and make them feel like their concerns are being heard.

Using Mobile Apps Makes You Appear Reliable

A website alone is not enough. Adding an aesthetically pleasing mobile app to your site, makes it appear more trustworthy and reliable.

You can significantly increase your profits by implementing this technology. Your audience is more likely to do business with you, which means a lot of people are getting a product they need and that ultimately contributes to your profits.

How Bad UX Kills Mobile Apps

A mobile app is an indispensable tool for all businesses, no matter the size. However, if you do not have a good one, it will lead to losing customers rather than bringing them in.

If you want success for your company, your mobile app needs to meet the standards of apps in today’s marketplace.

Here are 6 ways in which low UX could kill your mobile app.

Your App Does Not Appreciate User’s Time

Your customers aren’t going to like an app that takes a long time to load.

In a fast-paced life, they spend so much time on their phone that they find it too slow to wait for an app to refresh.

Each second your website takes to load increases the chance that a viewer will bounce by 32%. As page loading time increases, it becomes increasingly likely.

If a webpage takes 10 seconds to load, it equates to a123% bounce rate.

Hard To Use Apps Starts Users Off The Wrong Foot

Designers are making it difficult for customers to find what they need by adding a lot of unnecessary features that do not make anything easier to use.

In reality, these features are often tacky and detrimental to the usability of the app. When customers see these features they often think the app is a fake, or were created by an amateur designer.

App designers and developers don’t realize that many people may find their feature difficult to understand because they’ve never seen it before.

Simplicity is a key component in mobile app development for any company. Businesses must avoid features that may confuse their consumers, and instead focus on what matters most.

People Cannot Find What You’re Looking For

Apps that are not organized can lead to bad user experience and lack of understanding with the content. This is why you need the app design services of specialists.

If a person is looking for an item and does not want to walk through all the racks, the online store would be more time efficient than checking shelves.

If your app takes away the liberty to find what a customer wants in an instant, you are killing your app.

For this reason, an app needs a search option to become successful.

If people do not get the products they want, they are less likely to buy from you. There’s a lot of scrolling involved which can be frustrating.

Poor navigation could lead users to stop using it and uninstall the app.

Users Want A Closer Look But You’re Not Allowing Them

One of the ways that can affect your user’s experience is by not providing them with full access to your photos.

Consider the need to zoom into product pictures because people want to see all the details before placing an order. Quality app design involves enabling user zooming in on product images.

Providing pictures at a full size no matter how big they are, dissatisfies users.

If you construct your app in the wrong way, it could make it look suspicious and discourage your users from making any transactions.

Users Cannot Relate To Your Content

When your mobile app fails to connect with users, you might just as well give up. It is very important to have content on your mobile app that is relevant to users and makes them thin that you are a part of their world.

If your design is boring and is not fun and engaging, then it is going to translate very poorly in terms of profit. It is only when you develop a relationship with users of your app then it is only then there is a chance that your app will be successful.

This is why it is important for you to show individuality and creativity. This means avoiding the use of generic stock photos. It’s better to hire professional photographers and models that your users can relate to and understand.

This small investment and change can make a big difference in terms of how your successful your app will be.

Users Don’t Know How To Communicate Their Problems

Lastly, you’re not putting your contact information in a visible place on the mobile app which is an instant let down to many users.

Not being visible makes you seem dodgy and untrustworthy. It also gives the impression that you don’t care about customers. They will think that you are avoiding them or don’t want to listen to what they have to say.

You should always be available to your customers when they want to reach out to you. A good user-centric design encourages users to communicate their problems to customer support, no matter how small they are.

Failing to be available will only make users exasperated since there’s nobody there to listen to their concerns which can cause them to abandon your app.

Bottom Line

Poor user experience can cause users to abandon your app. If you’re going to invest money to build an app, UX has to be off the carts. Good user experience ensure that your users are happy and satisfied.

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In this article, we’ll uncover the best methods of creating an attractive user interface and how these are important to your online business. Let’s get started!

App UI Design Golden Rules

Here are the best practices for enhancing a UI design

Use 8dp Increments

To create a responsive design, you need to space at every 8dp on mobile screens. This ensures that content displays correctly on any device and creates consistency in the design. Furthermore, most screen dimensions are divisible by 8 which makes it simple to create an ergonomic user experience.

Remove Lines and Boxes

Lines and boxes in a design can make it difficult for users to find the information they need. Users will often quit because the design is too messy and instead find other sources of information or services that are simpler to use.

You can gain a competitive advantage by using the latest UI designs in your site, and experimenting with interactive widgets.

Pay Attention to the Contrast

With a few simple design changes, you can improve the usability of your site. You can do this by playing with contrasting colors to make them more accessible and engaging.

Developers use software to ensure that their designs are inclusive of any kind of user and easy to use, such as Stark software.

Stick To A Few Fonts

For emphasizing a product, it is important to use fonts carefully and sparingly. Fonts should be at the right intensity, so that people can still read and understand text quickly, irrespective of context.

Readability is enhanced by font usage, suggest that you use the best fonts available.

Less Is More

Don’t use too many features on your website, or you’ll make it hard for your visitors to find the important content. A good rule of design is to only have a few things on your page, with each one guided by buttons, texts, and images so that it’s obvious where to look.

Can you imagine yourself at a meeting when the developer wants to present a new page full of ads, links, text and graphics? Do you have any idea what the page is about and if it will be useful for you? We don’t think so.

The most recent trends in UI design recommend replacing visual elements with animations or short videos to eliminate the number of useless effects.

Being Aware of UI Elements Is Better Than a Unique Design

Designers must strike a balance between creativity and ease of use. Hiding different features behind different-looking elements takes away users’ ability to remember how to apply the tool. It’s important to make features easily apparent, so they don’t have to start from square one with your app.

The interface should always be user-friendly so that the user can access information and functions without worrying about memorizing a set of confusing skills.

Stop Endless Scrolling

Endless scrolling is a phenomenon that was first applied to social media feeds and now, consumers have become so used to the constant cycling that they expect it as well when browsing through other types of data.

There are a thousand pages in the list that can be reduced by searching, sorting or filtering. However, choices cannot be made unless you know how many items there are on the list beforehand.

Bottom Line

Which is more important UX or UI? It’s impossible to provide the best user experience without making a website or app that is intuitive, aesthetically pleasing and interacts with the way the user wants it.

The golden rules mentioned above can help enhance and create an engaging and comfortable design for your website, platform, app and other services provided on the web.

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Mobile app users prefer to use something that is natural. Apps that have smooth navigation and have an appealing interface are the most successful. This is why an app with a good UX design is important. After all, users want to use something that is not only nice to look at but also functional and user-friendly.

A good IU/UX design has a realistic feel and offers easy flow of essential data. If your app generates interest, it creates organic traffic which in turn increases conversion rates and boosting brand recognition.

What is Mobile UX Design?

A UX designer needs to understand user expectations and requirements. Mobile device users are expected to reach  6.9 billion in 2023 which is why learning the best mobile UX design practices is important.

Here are some of the best mobile UX practices for 2022.

Easy Navigation

Your app and its features are useless if users cannot discover them. Apps need to be engaging and easy to navigate.

Make sure that your app has easy to find elements that users can navigate from their screen. Make sure that your navigation menu is intuitive and does not occupy lots of screen real estate.

Minimalism

Always remember that screen size is limited on mobile devices. Therefore, keep everything to a minimal. Build a simple method for navigation, search or ease of use and usability. Avoid cluttering screens with different interface elements. Strive to achieve a balance between unique functionality and a basic design.

Universal Design

A good UX design is a simple one. Users interact with their devices in different ways. However, the basic layout of design elements should stay the same all throughout different mobile devices.

For example, refrain from placing buttons at the top of the screen or in the corners. It’s best so put them in easy to reach places since many people use one hand to navigate their phones.

Make Scrolling Fun

Use horizontal scrolling for browsing through a catalog of products or showing data on an extended visual area that would normally not fit the screen. If there is more content available, give an indication of scrolling direction.

Clickable Buttons

Buttons make navigation easier but they also use up screen space which can negatively impact user experience.

Every OS has its button design options for better UX. In many cases, buttons of 44px height and 44px width work amazingly on every OS and mobile device.

Embrace Familiarity

Use standard and familiar icons and layouts to eliminate user learning curve. Make sure that every UI element has a function. For instance, use an envelope to signify message sending or a phone icon for calling. Always prioritize usability before creativity.

Provide User Support

Problems can crop up so make sure that users have a way to solve their queries. Use different methods for assistance within the app like chatbots, FAQ, live chat or buttons that are click to contact customer support.

Choose The Right Font

The right font impacts the visual component of an app. The wrong font can spoil your design, therefore it is important to choose a font that works perfectly for different size screens.

Research conducted by Apple and Google reports that, you should keep the font at 12 points. This keeps the font readable without users having to zoom in. Best of all, it helps them keep their device at a comfort-giving distance for viewing.

Listen To User Feedback

The main purpose of UX is to design an app that is intuitive and user friendly. One of the best ways to get a good grasp of these concepts is by listening to user feedback.

Good feedback can help you decide what works and what doesn’t. This information can help you decide what needs changing. Applying analytics to your app will give it data to boost user experience effectively.

Avoid Random Color Options

Color schemes help your brand standout and differentiate itself from others which helps to create a durable user impression. However, the following working principles should stay the same:

• Showcase your brand’s palette    
• Design in gray scale    
• Avoid using extra glowing or vibrant shades    
• Accommodate color blind users    
• Use proper color contrast ratio

Wrap Up

Giving users with the best UX they have experienced by enhancing usability and design will create a lasting impression with them. A good user experience impacts the popularity of apps, the business’s success, and your profit as a whole. Using the above-mention mobile UX design best practices to engage users and fulfill your goals.

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