App Design – Creativ Digital https://www.creativ.com.au Fri, 18 Aug 2023 05:10:06 +0000 en-AU hourly 1 https://wordpress.org/?v=6.2.3 The Power of Minimalism for Mobile App Interface https://www.creativ.com.au/the-power-of-minimalism-for-mobile-app-interface/ https://www.creativ.com.au/the-power-of-minimalism-for-mobile-app-interface/#respond Fri, 23 Jun 2023 01:00:00 +0000 https://www.creativ.com.au/?p=35368 Mobile app interfaces play a vital role in capturing users’ attention and keeping them engaged. One design principle that has gained immense popularity is minimalism. By embracing simplicity and eliminating clutter, minimalistic mobile app interfaces not only enhance user experience but also communicate information effectively. Let’s take a look at the power of minimalism in […]

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Mobile app interfaces play a vital role in capturing users’ attention and keeping them engaged. One design principle that has gained immense popularity is minimalism. By embracing simplicity and eliminating clutter, minimalistic mobile app interfaces not only enhance user experience but also communicate information effectively.

Let’s take a look at the power of minimalism in mobile app design, its benefits, and practical tips to simplify your app interfaces.

What is Minimalism in Mobile App Design?

Minimalism, as a design philosophy, revolves around the idea of “less is more.” It focuses on decluttering and removing unnecessary elements while retaining essential features. In mobile app design, this approach has become increasingly prevalent due to its ability to create intuitive and visually appealing interfaces. By embracing minimalism, app designers can streamline the user experience, improve usability, and convey information quickly and efficiently.

Benefits of Minimalistic Mobile App Interfaces

1. Enhanced User Experience: Minimalistic interfaces provide users with a sense of clarity, making it easier for them to navigate through the app and accomplish their goals. The absence of distractions allows users to focus on the core functionality and content.

2. Improved Visual Hierarchy: By simplifying the interface, designers can establish a clear visual hierarchy, guiding users’ attention to the most important elements. This ensures that critical information or actions are easily discoverable, leading to a more intuitive user experience.

3. Faster Loading Times: Minimalistic designs often incorporate clean and lightweight visuals, resulting in reduced loading times. This is particularly crucial for mobile apps, where speed and responsiveness are key factors in user satisfaction.

4. Cross-Platform Consistency: Minimalistic designs tend to be more adaptable across different platforms and devices. With a simplified interface, it becomes easier to maintain consistency in design elements and interactions, providing a cohesive user experience.

5. Aesthetically Pleasing and Timeless Design: Minimalism often exhibits a clean and elegant aesthetic. By using whitespace strategically, choosing a limited color palette, and employing simple yet effective design elements, minimalistic interfaces can create a visually appealing app design. Furthermore, minimalism tends to stand the test of time as it relies on fundamental design principles rather than fleeting trends, making the app more relevant and usable for an extended period.

6. Easy Maintenance and Updates: With a simplified interface, maintaining and updating the app becomes more manageable. The reduced number of elements and streamlined design make it easier to implement changes, add new features, or fix issues without disrupting the overall user experience. This results in a more efficient development and maintenance process for the app.

7. Increased Readability and Accessibility: Minimalism often involves the use of clean typography, appropriate spacing, and well-structured layouts. This approach enhances readability, making it easier for users to consume and understand the content presented within the app. Additionally, minimalistic design principles can improve accessibility by ensuring that elements are properly labeled, contrasting colors are used, and text sizes are appropriate for all users.

Mobile-App-Architecture
Key Elements of Minimalistic Mobile App UI

In order to be usable, minimal design has to be concise, clear and consistent. Combining beautiful minimalism with usability in an easy to use and simple application can be the most effective form of communication. But you need to focus on the other elements in order to reach this objective.

  • Simplified Visuals: Minimalistic UI often utilizes a minimalist design aesthetic, featuring clean lines, ample whitespace, and a limited color palette. It avoids excessive use of decorative elements, gradients, or complex textures, opting for a visually clean and uncluttered appearance.
  • Clear Typography: Minimalistic app interfaces prioritize legible and easy-to-read typography. They typically employ simple and modern font styles with appropriate sizes and spacing. Consistency in typography throughout the app helps maintain visual harmony.
  • Focused and Streamlined Navigation: Minimalism aims to simplify navigation by reducing the number of steps and options required for users to access various features or content. It may involve using intuitive icons, gestures, or hidden menus to declutter the interface and make navigation more intuitive.
  • Intentional Use of Whitespace: Whitespace, or negative space, plays a crucial role in minimalistic design. It refers to the empty areas between elements in the app interface. By strategically incorporating whitespace, designers can create visual breathing room, improve clarity, and highlight essential elements.
  • Essential Content and Features: Minimalistic app UIs prioritize essential content and features while removing unnecessary elements that may distract or overwhelm users. The interface focuses on providing a seamless and efficient user experience, ensuring that users can easily accomplish their tasks and goals.
  • Consistent and Intuitive Interactions: Minimalism promotes consistency in interaction patterns, making the app more predictable and intuitive for users. By using standard gestures and ensuring that interactive elements behave consistently across the app, users can navigate and interact with ease.
  • Subtle Visual Feedback: Minimalistic UIs often employ subtle visual cues and feedback to provide users with a sense of interaction and responsiveness. These cues can include slight animations, color changes, or transitions that indicate the outcome of user actions, improving the overall user experience.
Final Thoughts

Minimalism in mobile app design has proven to be a powerful approach for creating intuitive and visually appealing interfaces. It involves simplifying visuals, streamlining navigation, and focusing on essential elements to create a clean and uncluttered interface. By embracing minimalism, app designers can enhance the user experience, improve usability, achieve visual appeal, and facilitate easier maintenance and updates.

Minimalism also contributes to improved usability by providing a clean and uncluttered interface that eliminates distractions. Users can focus on the core functionality of the app, enhancing their overall satisfaction and engagement. The intentional use of whitespace creates visual breathing room, allowing content and elements to stand out and guiding users’ attention effectively.

Embracing minimalism allows for a seamless and efficient user journey, where users can easily navigate, understand, and interact with the app.

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UX Best Practices For Designing Self-Tracking Apps https://www.creativ.com.au/ux-best-practices-for-designing-self-tracking-apps/ Tue, 21 Mar 2023 00:00:00 +0000 https://www.creativ.com.au/?p=33070 Self-tracking apps are becoming more and more common as people’s interest in tracking and enhancing their health and wellbeing grows. But creating a successful self-tracking app requires more than just gathering data and showing it on a screen. Designers must adhere to UX best practices to produce a user experience that captivates and inspires users […]

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Self-tracking apps are becoming more and more common as people’s interest in tracking and enhancing their health and wellbeing grows. But creating a successful self-tracking app requires more than just gathering data and showing it on a screen. Designers must adhere to UX best practices to produce a user experience that captivates and inspires users to use the app consistently.

Here are some guidelines you can follow for creating self-tracking apps:

Keep It Simple

UX designers have to keep their self-tracking apps simple and easy to use. The app should be easy to understand at a single glance. To do this, UX designers need to keep the number of features to a minimum. Focusing on the core functionality of the app will make it easy to understand and use.

Navigation should be clear so that users can easily move around and find what they need. Labels should be clear but concise. Avoid technical jargon and use clear language instead.  

Clear Goal Setting

One of the reasons why people download self-tracking apps is because they want to set and reach certain goals. For example, they want to know how many steps they’ve taken during a certain time period, how much sleep their getting or how much weight they have lost.

This means, that the app should provide users with the metrics they need and show their progress towards the goal. This will help them stay motivated and keep on using your app.

Use Gamification

Gamification is the process of incorporating elements of games into non-game activities to increase engagement. Gamification can be used by self-tracking apps to encourage users to keep using them. For instance, apps can offer badges or prizes for reaching goals or finishing challenges.

Adding games can make an app enjoyable and fun. When you add elements like points, rewards, and challenges, users will use the app for longer periods of time and engage with it more. For example, receiving badges and rewards can be fun and motivating at the same time whenever you reach a goal.

Provide Feedback

The app should also be able to provide users with useful feedback. Users want to know that they are making progress towards their goal.

One of the best ways to do this is by providing graphs or charts that change over time. Feedback should be available whenever the users want. Most of all, it should be relevant and actionable.

Make It Sharable

Making your progress on a self-tracking app sharable on social media turns it into a powerful motivational tool. This is why self-tracking apps should be easy to share on social media. Being able to share your journey with friends will give users the support they need to keep going. Plus, it will make it easier for them to change their behavior using both accountability and encouragement they get from their social network.

UX designers can add social buttons on the screen to make sharing easier. This will make it easy for users to share their progress or journey on their favorite social media platforms.

Personalize the Experience

Self-tracking apps should be easy to personalize. UX designers should keep in mind that users have different preferences and want an app that’s tailored to their needs. For example, users should be able to choose what metrics they want to track, set their goals and personalize the apps’s interface.

Having access to this kind of personalization will increase user engagement and satisfaction.

Easy to Interpret Data

Aside from being easy to use, self-tracking apps should also be able to provide data that is easy to interpret. In most cases, apps will educate users on the metrics being tracked and how to use them. In order to do this, UX designers need to remember to use charts, graphs and diagrams to make it easier for users to visualize complex data.

Use clear and concise language when presenting data. Avoid using technical jargon and stick to simple words to make data easier to understand and digest.

Invest in Accessibility

Self-tracking applications should be usable by everyone, including people with disabilities. This means developing the app with accessibility in mind.  For example, you can have features like clear, high-contrast color schemes, alternative text for images, and keyboard navigation.

Being accessible to a wider range of people will make your app more popular and more people will engage with it.

Privacy is Important

Self-tracking apps frequently collect private information about users, including location and health data. It is important to make sure that this data is protected and kept private. To protect user data, apps should employ encryption and other security measures and offer transparent and comprehensible privacy policies.

UX designers should keep in mind that users are entrusting the app with valuable personal information. Ensuring their privacy means that this data is kept safe and inaccessible to other people at all times.

Keep Improving

A self-tracking app’s design process should be adaptive. Users’ comments should be collected and used to gradually improve the app. In so doing, you can ensure that the app remains relevant and helpful while also raising user satisfaction and engagement levels.

The best way to keep improving is to listen to user feedback. This will tell you what’s working and what is not. It is your most valuable asset because it will make your app better as time goes by. It will boost customer experience and pretty soon, your users will become your biggest brand ambassadors.

Bottom Line

The market for self-tracking and healthcare apps is occupied by companies like Nike and FitBit. However, they are not the only ones who can create successful self-tracking apps. The best practices we have gathered here could help you achieve the same success they have. Following our tips can help you design an app that is user-friendly, customizable and fun.

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UX Design Principles for 2023 https://www.creativ.com.au/ux-design-principles-for-2023/ Fri, 06 Jan 2023 03:24:40 +0000 https://www.creativ.com.au/?p=31777 UX design is a very broad field that is constantly evolving. It welcomes fresh ideas from new design practitioners all the time. UX design principles are at the core of making your UX design appreciated and successful among users. However, 2023 is here and as we usher in the new year, we also welcome new […]

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UX design is a very broad field that is constantly evolving. It welcomes fresh ideas from new design practitioners all the time. UX design principles are at the core of making your UX design appreciated and successful among users.

However, 2023 is here and as we usher in the new year, we also welcome new design principles you need to consider for future projects.

User-Centric Design 

UX designers usually hold themselves to a high standard and want to come up with the best product. This kind of thinking causes them to design an app that only considers their preferences and not the users’.

However, a good UX design is user-centric. UX designers have to remember to design for the users. This means considering their wants, pain points, opinion, choices and needs. UX designers need to invest more time getting to know their consumers and what they want in a product.

Consistency

Users want consistency. They want something that’s familiar. When you give them familiarity and consistency, they will enjoy using the product.

This is great news for designers because it means you don’t have to reinvent the wheel for every part of the customer journey. It might be tempting to try something new or bold but using the principle of consistency means you should stick to standard patterns for most of the design.

Accessibility

Accessibility in digital product design often refers to creating products that are simple for people with disabilities to use. We must ensure that as many people as possible can use our products since we build them with people in mind. Focusing on removing barriers that users may encounter when using the product, whether they are transient or more substantial, is a distinctive aspect of the responsibility of the UX designer. Following accessibility principles frequently enhances the user experience for all users since it directs us toward the best usable design, which is a wonderful bonus.

Placing labels outside of text entry areas rather to inside of them is an excellent illustration of how accessible design benefits everyone. This reminds all users what information belongs in each text field and enables screen readers to read them to users who are blind or visually impaired. The use of strong contrast between text and background colors also makes it easier for people to read text on a screen in low light conditions and for people who have visual impairments.

User Control

User control can take many different shapes in user experience design, but users often enjoy having great control over their actions and using your product. Allowing users to fix their mistakes is an essential component of user control.

For instance, a Cancel button must enable the user to exit the job after they begin creating a new item, such as an event or email. They can be useful for undoing an unwanted or accidental action by having an undo button.

Helping more advanced users increase their efficacy is another way to enhance user control. In this case, keyboard shortcuts can be useful. Additionally, macros and templates can aid users in doing repeated tasks more successfully. Users can transfer content by combining goods and features, and enhanced searching makes it easier for them to find what they’re looking for.

Interactive And User Experience Focused

Context

Context plays a critical role in how consumers interact with your designs. Context in this case refers to concentrating on the platforms people can use to access your mobile application or website. It also emphasizes the significant increase in mobile web traffic.

Contextual design also entails putting a lot of other things in the forefront. Location is typically a contextual aspect, but there are other more to consider, including the users’ emotional state, their available time, and the device they will use. Once your design develops a strategy to improve the user experience, these factors may determine the users’ behavior.

Usability

Designers are cautious about the usability of their work for a number of reasons. The finest thing to give users is improved usability. It involves determining if your users can perform tasks with ease and whether your product is reliable and effective. If your product’s usability is poor, users may not be satisfied.

he primary difficulty for beginners is that black and white cannot be handled by usability. Numerous design teams adhere to various usability guidelines. With this UX design rule, the most important thing is that beginners understand the value and adaptability of usability in their activities.

Some teams adhere to stricter usability guidelines, which can be challenging to meet. Additionally, this ease allows design teams to set the bar very low, producing a product that is vulnerable to perplexed consumers or user disclaimers.

Animation

One of the best ways to make your users happy is through animation. They add movement to yoru website and give users a better experience. Animation can also help users know about your website’s functionality if done correctly. Most importantly it will help users keep small details in mind.

So think about that before skipping animation next time.

Confirmation

A UX designer’s main goal is to prevent mistakes. When users mistakenly delete a product or make payment, it makes for poor experience. Needing confirmation is an essential design factor and is one of the best ways to prevent these kinds of errors. Confirmation allows users to change or cancel an unintended action or give themselves a few moments to think about the next step.

For example, a confirmation screen can help them recheck order details before buying anything online. Another illustration is Gmail, which asks users to approve before permanently deleting mass emails.

Final Thoughts

A UX designer’s job is to find out what users require based on their action. UX design should not be about how they feel instead it should be about how it actually works.

UX design principles can come and go and will continue to evolve in the coming years. However, getting to know your users is still one of the best ways to serve the best user experience.

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How To Encourage Users To Download Your App https://www.creativ.com.au/how-to-encourage-users-to-download-your-app/ Fri, 19 Aug 2022 04:12:00 +0000 https://www.creativ.com.au/?p=28793 Think about the apps you were exposed to today. You can probably name quite a few. From the moment we open our eyes in the morning, to the moment we sleep, apps surround us. There are apps for every part of your day, including communication, work or leisure. Let’s take a look at the stats. […]

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Think about the apps you were exposed to today. You can probably name quite a few. From the moment we open our eyes in the morning, to the moment we sleep, apps surround us.

There are apps for every part of your day, including communication, work or leisure.

Let’s take a look at the stats.

In 2019, there are 4.1 billion people with an active internet connection.

According to Statista, there have been 205.4 billion app downloads in 2018 and the average American spends 130 hours on their phone apps per month and uses 9 different apps a day.

What Does This Mean for You?

The issue for developers is whether or not there would be an audience. The demand for apps has lowered but you can still develop a successful app if it meets the needs of your target market.

The app market is understandably crowded, but putting in some effort will make your app stand out from other apps.

Here are some ideas to make people download your app.

Promotion and Marketing

If you don’t share your app to a target audience, they likely won’t know about it. App marketing is tough, but it should still be a priority if you want users.

Create an integrated marketing strategy by investing your digital presence and conventional routes to ensure awareness and interest among users.

Rather than only promoting your app’s launch, you need to promote it continually to be sure that you stay in the user’s attention.

Create a Solution, Not an App

Smartphones are essential to the business world, which is why they need to be relevant in terms of the services offered. A lot of companies have made the mistake of creating products rather than solutions, but relevance is what encourages customers to download an app.

Customers do not care about the features of your app. They are only interested in what the features can do for them.

Rather than following the herd, create something new. Your customers should be your top priority, and you should make an app that will solve an underlying issue or satisfy a need. If you do this, social media channels will likely buzz, and people will download your app.

Leverage Your Social Media Platforms

Remember that your app or website might not have any visitors on it. Use social media to promote and market your product which will make sure your product is seen by a lot of people.

If you want people to use your app, you will need to get them there, even if it is not well-known. Most people will not search for it because of its lack of relevancy.

Seen as a powerful marketing tool, social media can act as an effective way of building brand equity and resonance for your product.

Through advanced tools, you can specifically communicate to your target audience through social media channels. If you do, it will be more likely that they will engage with your brand.

You need to communicate what your app is capable of in order to get people downloading it. A good writer will have an impact on your brand, and the more favorable impact they can have the more likely people will download your app.

Use Telemarketing and Email Marketing Tastefully

Just because you have a customer base doesn’t mean you have to focus on aggressively pursuing new customers. You can just focus on the users that are already invested.

You need to make sure that each of your current customers have downloaded the app. If you market your app poorly, many people will not download it and this can really cause problems for business.

A way of increasing app downloads is through direct marketing. Customers are more likely to purchase products when they receive personalized messages rather than spam. Make sure your message isn’t intrusive or annoying, and that it is focused on creating awareness of the app or product and lead to downloading.

telemarketing

Ensure Responsiveness Across Devices

You want to create an app that works on desktop and tablet. But you also need to reach the mobile market in order to succeed, since customers often download apps through their phones.

Mobile app development is booming. Here’s how it has changed the entire tech industry.

The seamless experience and convenience of the app will encourage people to download it. To create a good experience, make sure to design your app for various mobile devices as well as tablets.

Give Customers Incentives

If your app is worth downloading, the only resistance you run into is convincing people to download it in the first place. You won’t find any problem with quality because that would be the rest of the job. Sometimes people need more than just benefits and features to download an app

Incentives can help to encourage downloads of your app.

Many apps use vouchers to get you to install the app. To make sure that the app is seamless, smooth, and high quality, only give incentives for downloading if your application has a premium pricing model.

Write Blogs

You might feel as if your product description doesn’t do enough to explain how great your app is. You need to limit your descriptions, and that can be frustrating.

Write a blog post about your application and its features on your own website. Include screenshots of how the app connects with customers’ lives.

This will help visitors know what they are in for rather than just telling them. Visual content always has a lasting impact.

Which leads to our next point:

Post a Demo Video

Videos provide demonstrations when blog posts lack the level of detail necessary. Today’s generation is hard pressed for time and is better served with video than an extensive blog post.

Make a video to advertise your app. This will encourage people to download and buy your app, because the perceived risk is reduced. It also helps resolve conflicts for premium apps.

Add Call-to-action Buttons on Your Website

Every touchpoint is an opportunity for app downloads. Don’t force customers to search for where to download your app.

And make call-to-actions available on your social media and website pages so that users can directly download your app.

You need to time your marketing campaign’s call-to-action or you’ll lose potential customers. Placing strategic CTA buttons is an excellent way to boost sales.

Offer Trials

If your app requires a subscription fee, it may work. The main reason people don’t download your app is because of the fear of making a bad investment. It doesn’t matter how little money you are asking them to pay, what matters is that your app is paid while others offer solutions for free.

Premium apps can still deliver relevant content, you just need to reduce the risk by adding a trial run or money back guarantee

Use the advice from your app developers in order to continue downloading your app and have everyone stay onboard. This can help keep your customers around for a long time.

PPC Campaigns can Help

You can use pay-per-click (PPC) or display ads to advertise your product online. These ads are best for companies who have products that are digital as well.

Short-term success is guaranteed by paid digital campaigns. In the long-run, content marketing will help you get downloads through videos and blog posts, but for instant results, you can use paid campaigns.

This way, your app is promoted to the right people who are at the right place and time.

Use Word of Mouth

traditional vs internet mktg

One of the best ways to get people to download your app is to get users to talk about it. Encourage users to post comments on their social media platforms and to leave reviews.

When people see the positive reviews of your app, they will be tempted to download it and use it for themselves.

Testimonials and reviews are like word of mouth marketing and are more credible than other forms of traditional marketing.

Bottom Line

Using these twelve tips to boost your app downloads and get significant shares in the rapidly changing app industry.

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Biggest Mistakes To Avoid Before & During A Mobile App Launch https://www.creativ.com.au/biggest-mistakes-to-avoid-before-during-a-mobile-app-launch/ Thu, 18 Aug 2022 04:17:29 +0000 https://www.creativ.com.au/?p=28786 More than 205 billion apps have been downloaded this year and mobile apps are on track to raise $189 billion by 2020. Common mistakes before and after the mobile app launch can block their future growth and revenue. These companies invest around 50% of their marketing budget into mobile advertising. Mistakes Mobile App Developers Make […]

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More than 205 billion apps have been downloaded this year and mobile apps are on track to raise $189 billion by 2020.

Common mistakes before and after the mobile app launch can block their future growth and revenue. These companies invest around 50% of their marketing budget into mobile advertising.

Mistakes Mobile App Developers Make In The Pre-launch Phase

Some common mistakes to avoid when launching your mobile app include before and after launch:

Not Conducting Beta Testing

Errors in a mobile app can cause it to crash. Beta testing helps catch the errors that are difficult to catch in internal testing.

Testing an app that’s almost finished known as beta testing, is done in the final stages of app development.

Issues such as poor design, lag, and security can be caught during beta testing and fixed.

Conducting a beta test will help you avoid any glitches and have everything running smoothly.

Early reviews can affect the number of downloads you receive for your app. Beta testing is important to do during development of your app.

No Pre-Launch Marketing Campaign

If you don’t have a pre-launch marketing campaign and your app doesn’t get the attention of your customers, it will be slow during discovery.

Regardless of the quality, if pre-launch marketing is not done properly, it will be a flop. A robust pre-launch marketing campaign is needed to really reap the benefits that your amazing app offers.

There are a number of different ways you can advertise your app. You can use web ads, radio ads, or billboard ads, or plan promotional events.

It’s possible to market apps through social media. You can highlight the benefits of your app and how it can help people so that you can get attention.

Poor App Store Optimization

You can improve your app’s visibility by optimizing your metadata and keywords in the iOS App Store or Google Play Store.

When you optimize your app, you use keywords in the app description and title as well as in content. This can lead to a higher number of downloads and increased revenue.

That’s why you need to optimize your app store and make sure that it is easily discovered by your potential customers to attract them.

Not Conducting Market Research

In order for an app to be successful, it needs to stand out from the others or offer features that are better than the existing ones.

The results of your market research will give you an idea of what type of differentiator you want to focus on. If you did no market research, it is likely that your app will closely match a competitor’s app or not offer a unique feature.

Before developing an app, market research can be used to find out what is popular and what will sell. This saves both time and money later on.

Use research to find out what people want. Market research helps you come up with new and innovative features to keep your app current.

No Release Date

Setting up an advance release date lets you generate the pre-release buzz with your marketing team. For example, you can promote your app on social media, in news outlets, and articles based on the advance release date.

The countdown to release date can help build excitement among your users. It can also provide a deadline for the app development, so that there is no time lag.

Mistakes to Avoid After Your Mobile App Launch

Here are mistakes to avoid after you launch a mobile app

Not Fixing Bugs After Launch

Once the app is launched, bugs might need to be corrected in order to build trust with customers. If you neglect to fix bugs, your app’s users will become dissatisfied. They might also post negative reviews on Google Play and the App Store, lowering your app’s rating.

Bugs are common with apps crashing, items not working, and slow connection.

No Customer Support

The customers are guaranteed a pleasant experience with great customer support, fast service and easy-to-use features.

Online shopping apps need good customer support in order to create a good experience for their users.

By listening to queries and providing a personalized solution, the app becomes more successful.

Neglecting Customer Reviews

Reviews from your customers can help you to identify and fix the issues quickly. They provide you with valuable suggestions that ensure that you have support from your customers. Paying attention to reviews and responding to them ensures that you are supporting your customers.

It is important to show our customers that we care about their experience by responding to negative reviews.

Reviews are key for your app, so ensuring that it is highly rated is important.

Not Releasing Updates

There is a concern that apps are becoming more and more boring because developers are not giving enough updates. In turn, users may feel neglected by the developer and abandon their app for another one.

Regular updates on an app make it more useful in the long run. They keep the app relevant and user-friendly.

Regular updates will keep your app up to date and more engaging than the competition.

Not Tracking Performance Parameters

The changes happening in the app can be observed by carefully tracking the parameters listed above. This will help you keep up with changes and improve user base as well.

If you understand the functions your app’s users want and focus on them, you can improve the app and make it more attractive to use.

Not Focusing on Security

Security is important in the development of a mobile application. Designing security from the beginning means you may save time, labor and money in the long run by incorporating security into your design process.

In the best cases, the AI-based apps are safe and secure. Developers should follow best practices for app security throughout design and development to ensure that the app does not construct a cyber threat.

An app that can enforce security, can increase customer confidence. Your company can attract more customers by highlighting this feature.

Wrap Up

If a mobile application is engaging, has issues and can be fixed, it will offer a good user experience, and be successful.

The mobile app industry is anticipating a significant growth in the future and it’s up to you to make sure you know the best practices so as to avoid common problems that other developers have encountered.

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Why Your Retail App Needs To Stay On-Track Post COVID-19 https://www.creativ.com.au/why-your-retail-app-needs-to-stay-on-track-post-covid-19/ Thu, 21 Jul 2022 04:03:31 +0000 https://www.creativ.com.au/?p=28447 The coronavirus has changed social norms, from shopping habits to how we communicate with one another. After the pandemic, companies struggled to keep their sales at the same pace. They had to figure out a new business strategy because people aren’t spending money. As a result, businesses have been restrained by lockdown and everything but […]

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The coronavirus has changed social norms, from shopping habits to how we communicate with one another.

After the pandemic, companies struggled to keep their sales at the same pace. They had to figure out a new business strategy because people aren’t spending money. As a result, businesses have been restrained by lockdown and everything but essential services have closed – along with rising death rates from the virus.

The amount of time needed to adapt to new changes in the retail industry is ever changing. 81% of U.S. small businesses say they have felt long-term impacts from COVID-19, with 87% preparing for an economic slowdown.

A New Kind Of Customer Is Emerging

Buyers have become more digitally aware in many countries. Even though buying power is still strong, it’s not only buyers who are changing in this evolution.

Businesses are starting to innovate in the digital space and they are looking to add more value to their customers’ lives.

Many governments around the world imposed physical distancing and lockdown protocols and the pandemic caused billions of dollars losses in the retail industry, so sellers are looking for alternatives to their physical presence.

According to a study by Bazaarvoice, 49% of consumers worldwide were shopping more often online during the pandemic than before. Retailers have started to strategize their moves and to take their brands on the high roads of digital success.

Sadly, COVID-19 is not going away anytime soon.

If the present situation continues, customers will still distance themselves from shopping, and head toward ecommerce.

Interactive media is where the future is headed, which has been shown in search trends to buying habits. To increase your customer base, you should use innovative strategies to market your company on these platforms.

In a lockdown, 88% of the global consumers reported they plan to stick with the new brands they tried. This has retailers on their toes as they try to meet consumer demand.

Business owners need to prepare for the post-COVID-19 era: Brands need to be creating a CX that prioritizes the customer. Businesses have an opportunity to stand out and earn the loyalty of customers while the pandemic is still ongoing.

The future of the Internet is all about how people are going to experience it. Current research shows that 86% of people will likely spend more on a product in order to get a better customer experience. After all, you are the consumer. Hundreds of brands are available to choose from. Which will you pick? Companies are using AI to provide more pleasant experiences, making it easier for customers to purchase items online.

A survey of small and mid-sized businesses found that 25% either invest in new technologies or upgrade their current setup to adapt to the rise of pandemic conditions.

Thanks to online technology and the internet, the need for brick-and-mortar stores have decreased. The need for retail apps is prevalent because of their popularity in online communities.

Mobile apps are one of the best ways for brands to reach their target audience and generate connections with consumers for a personalized experience.

The New Normal For Your Business App

Business Mobile App

You’ll see more investment in APM (application performance monitoring). This technology is top on a list of digital transformation trends that you will see even post-pandemic.

APM allows you to track how your application is performing. They allow businesses a way to focus on features that will help the end user as well as detect and troubleshoot any problems.

Research has shown that 91% of companies who implemented AI through their operations have had excellent outcomes, such as improved user experience and better customization for individual clients.

As a retailer, you know what your customers need. In order to stay on top of consumer trends and make more profits you need to build or incorporate services that match your customer’s demands.

What Your Retail App Should Be Offering

Here are some insights you need to consider.

Provide ‘In the Moment” Shopping Experiences

Tiffany Hogan, a Kantar principal analyst, said “a store has to be just as exciting, or more exciting to shop online and as easy to shop.”

Brands should cater to customers on multiple platforms and in-person experiences. Reviews, even positive ones sometimes, are important for online brands because of how easy it is for a customer to look elsewhere.

What’s Next?

Retailers are trying to create a new type of shopping experience by integrating augmented reality, virtual reality and artificial intelligence.

For example, Sephora has a virtual makeup application app but also offers products like lipstick and eyeliner virtually. They are also following COVID protocols for their brick and mortar stores to amp up services. This is adding value to the customers and making more sales opportunities.

AR and VR can help shoppers purchase products from brands before they actually invest in a product.

The retail sector can expect an increase in the purchasing and usage of AR and VR technologies. According to Statista, by 2020, spending on these technologies is projected to reach $7 billion and distribution spending could reach $4.4 billion.

Open Channels of Communication

Social connections are important to humans. They want to buy from brands they feel a more personal connection with. 76% of consumers would want to buy from a brand that was interacting with them on a personal level.

Chatbots provide easy access to the information customers need in order to successfully use a product. Retail brands will have to use AI and ML since they can self-support customers through chatbots.

With the use of Chatbots, retailers have seen an increase of 86% within 3 months. It has helped retailers cut down on phone time and offer better customer services online.

The customer care trend is growing and messaging apps are leading the way with their easy self-help service options. You can set up polls or answer questions on platforms to provide your customers with quick and expert help.

Experts predict that by the end of 2020, 80% of new enterprise applications will use chatbots.

Chatbots can also help deliver more accurate suggestions, exclusive access to previews, and create a more highly personalized atmosphere. It can help deliver suggestions with accuracy, offer previews of exclusive content, and provide a highly personalized atmosphere.

Support An Ominichannel Experience

Retailers looking to stay competitive will need to provide omnichannel experiences and invest in integration across channels.

A challenge to retailers is providing consistency. People are open to different levels of service, but some customers will only settle for perfection

For instance, the IKEA app focuses on meeting a high standard of user experience.

The same customer experience is consistent with stores and the app. The company invests heavily in the shopping experience to make it pleasing.

IKEA was one of the first retailers to use augmented reality in their furniture showroom

When IKEA launched its new app, it provided a place to find inspiration and design ideas as well as facilitating online shopping. IKEA is claiming that the app will help shoppers find inspiration and purchase from their phones.

IKEA has an app that helps other retailers who want to try omnichannel shopping. Retailers need to realize their capabilities and should allow seamless transition between online and offline shopping.

Support An Ominichannel Experience
Online Shopping

Shopping will continue to increase as both back-to-school and holiday shopping hits retailers head-on. Retailers need to be sure that their online payment systems are secure and fast, but in-store customer experience must also be efficient.

Nearly 25% of shoppers are looking for contactless payments. 58% of retailers already accept contactless cards, an increase from 40% last year.

The emergence and growth of contactless payments won’t slow down anytime soon. In a survey, 94% of shoppers reported that they anticipate contactless payments to increase in the next 18 months.

Walmart is using technology to better serve their customers. The retail store is testing cashier-less stores, which will help prevent the spread of coronavirus and speed up checkout time.

Another way that Walmart is responding to COVID-19 is by using a touch-free payment system where customers can simply use their phone to make a purchase, or add money to their Walmart shopping app.

With their Walmart Pay payment option, shoppers scan the QR code on their phone with the app to make purchases.

Bottom Line

COVID-19 is responsible for the integration of many new trends, including apps. When you have an app, you can connect with consumers and create a high level of customer satisfaction.

The best experience for customers comes from using apps, like quick deliveries and supply chain transparency. But the critical question is, are you ready for what comes after the COVID-19 revolution?

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Hiring React Developers For Your Project https://www.creativ.com.au/hiring-react-developers-for-your-project/ Thu, 19 May 2022 03:52:57 +0000 https://www.creativ.com.au/?p=28052 Do you need to hire React developers for your next project? Finding skilled developers who can meet your product’s development demands can be challenging. There are many factors that you need to consider before hiring app developers. For example, you need to evaluate their skills and technical expertise. Here are tips on how you can […]

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Do you need to hire React developers for your next project? Finding skilled developers who can meet your product’s development demands can be challenging. There are many factors that you need to consider before hiring app developers. For example, you need to evaluate their skills and technical expertise.

Here are tips on how you can do it easily.

What Is React JS?

React is an open-source JavaScript library that developers use for UI building. React JS is essential in single-page app development. Popular web apps, like Instagram, Facebook and Amazon, rely on React to create more responsive user interfaces.

React is popular due to its ease of use, fast rendering and convenience. React creates user-friendly interfaces with a cross-browser compatible library that automatically updates the browser when old versions of the code are loaded on it.

According to Builtwith, ReactJS is the 6th most demanded JS Library according to the top 10,000 websites on their site. React has widespread rapid adoption, which has made it popular with businesses and developers alike.

React, a web framework which 1st place in the Statista survey on what web browser extension people use, is popular with developers.

Here are some factors to consider when deciding if a React developer should be hired: Requirements: JavaScript skills, GraphQL knowledge, and literate programming with any React framework.

Responsibilities of a React Developer

  • To create a quality decision, consider this list of responsibilities that a ReactJS developer should have.
  • Learn how to create interesting UI components with ReactJS
  • Wireframing and mock design: Building quality UI code.
  • How you can use Turtl to help with code authoring.
  • ReactJS workflows, like Context and Redux APIs, are used to create asynchronous API calls and collect computed data.
  • Nowadays, different technologies enable you to write expressive and modern CSS-preprocessors. You can use LESS and SASS, Stylesheets, and JavaScript features to maintain your codebase.
  • Designing for cross-compatibility: a web developer’s job
  • Undertaking the QA process, including integration testing, end-to-end testing, and unit testing
SEO and web design

What Qualifications do React JS Developers need?

React is a popular development platform. Thus, companies expect more from developers. But the skills you want for your React developer are essential duties, and performance-oriented tasks.

EcmaScript and JavaScript

Developers should have a detailed understanding of EcmaScript in order to build up a succinct React application. Not only should they know JS features and syntax, they must also have experience with DOM manipulation, ES6 syntax, JavaScript scopes, functions, event bubbling, and hoisting.

Technical Expertise

A good developer must have knowledge of advanced HTML, Json, ESLint and Rest APIs to be the best. They need to have a strong understanding of React core concepts like props, JSX, component lifstakes methods, hooks and more. They should also know Jira, Zoho etc.

Testing Tools and Framework

A ReactJS developer must know how to use unit testing frameworks and be familiar with different testing options.

When you’re applying for a lead software engineer position, make sure you have good testing skills. Some types of testing software include WebDriver work, Cypress, CucumberJS, Selenium, Nightwatch JS, and Puppeteer.

You should also know React libraries and frameworks, as well as Ant Design, to be a successful React developer.

Multiple Technologies

Developers should be well-versed in a number of technologies, compatible with ReactJS, including the MERN Stack. They need to know how to use the MERN Stack and the Express-React combo to create full-stack JS applications and handle server load.

Version Control Systems

To host a tricky project, you should hire a React development team that is well-versed in different software versioning systems. By definition, Mercurial and SVN are older than Git. In reality, Git is the most popular system to use when hosting projects on code-sharing platforms.

Furthermore, reducing errors and assessing code will benefit companies that hire developers skilled in working with Version Control Systems.

JS Build Tools

You need developers who are proficient in maximizing React and dealing with various development tools, such as Redux DevTools, Google Chrome, and Visual Studio Code. Yarn, NPM, Webpack, and Redux DevTools are all useful JavaScript tools which a developer should be well-aware of.

Your ReactJS developers should know how to gain more efficiency with the use of these JJ Build tools. They are able to install and handle packages, and control dependencies in an efficient way.

React Basics and Styling Methods

Your ReactJS developers must know about the Create React App and how it functions. They should also be experts in technologies like Babel, JSX, NextJS, etc.

In order to create React web design, you need a skill set in CSS pre-processors (LESS, SASS, SCSS), JS based stylesheet libraries (JSS), and popular CSS frameworks (Bootstrap and MaterialUI).

ReactJS Workflows

Developers who can efficiently use ReactJS technologies are able to manage projects, prioritize the state management, and optimize app performance. These developers should also showcase their previous works in their portfolio.

State management is a must for React developers. They should understand libraries such as Context API, React Native, Axios and React Router to name a few. Their job also requires knowledge of recent innovations in the community like React Hooks.

Sprint Planning

If you are looking to hire React developers, ensure they have strong skills in sprint planning. They should be able to deal with task management tools to effectively track and share the progress of your project.

Flexible Learning Curve

Developers need to be aware of changes in technology updates to stay compliant with the React library.

Apart from these skills, you should seek people with an understanding of failure and how to communicate effectively, as well as being team players.

customer relation

How To Hire The Best React Developers

One way to make finding the best React developer possible is by considering factors like experience with your current needs, how well your hiring manager knows the candidate, and how accommodating the individual is.

Assign Basic Goals and Requirements

The most crucial step is deciding on your needs for project development. You will have to decide whether you want a team in-house or out of house, and what your main goal for the project is.

Finalize Developers/Development Teams

Consider the development company’s resume before hiring. Make sure that the company includes developers with skills such as ReactJS and NodeJS.

Ask for Portfolios

It is good idea to check a portfolio before hiring a company, because it will help you identify whether the company has completed projects successfully. Don’t forget to verify their past successful projects are valid.

Discuss Your Project Requirements

You should know the strategies your chosen company executes to meet your project requirements. You can learn this by meeting with them in person or on a call.

Analyze Technical Skills

When looking for ReactJS developers, consider their technical skillset. It will help you evaluate the company’s expertise in React development and whether they can finish your project.

Check Their Time Zone

One way to avoid time zone conflicts is to know where developers are based and schedule meetings at a time that accommodates everyone.

Flexible Engagement Models

A quality organization will have a way of adjusting the engagement model in order to meet your business requirements. Some companies might need a more experiential method while others are more dependent on their coders’ experience.

Do a little research to find out what development tools the company will use for your project. Some companies offer full-stack services, and others provide separate services depending on their skillset.

Review and Compare Offers

When you are searching for the right company to do something, you should compare proposals and offers. Doing so will help you find the right company.

Choose Payment Model

Ultimately, you will have to consider your budget and when to hire ReactJS developers. You can either employ them part-time or full-time. Alternatively, you can hire them hourly, weekly, or monthly and measure the success of your project accordingly.

Wrap Up

React is a powerful software that offers many benefits. Using React, you can build an easy to maintain website and app with quick rendering and high-performance product. Hiring an experienced React development company can help you reach these goals and provide the reliable service you need throughout your project.

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The Cost Of Maintaining An App https://www.creativ.com.au/the-cost-of-maintaining-an-app/ Fri, 13 May 2022 03:54:26 +0000 https://www.creativ.com.au/?p=28002 After putting in months of hard work, the feeling you get when your app goes live is amazing. However, don’t forget to market the app and spread the word about it. If you want success for your mobile app, make sure to maintain it with an ongoing cost. Failure is a possibility if you don’t […]

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After putting in months of hard work, the feeling you get when your app goes live is amazing. However, don’t forget to market the app and spread the word about it.

If you want success for your mobile app, make sure to maintain it with an ongoing cost. Failure is a possibility if you don’t maintain the app.

Reasons Why App Maintenance Is Needed

The long-term benefits of focusing on app maintenance will pay off. It can be shown that an increase in app retention rates by 5% increases an organization’s profits by 25% to 95%. There is no doubt about the necessity of maintaining an app; for it to be visible on the market, every app needs maintenance.

It is important to have an app maintenance strategy before starting the development process in order to ensure that your app not only performs well, but also can keep up with certain changes.

Factors To Consider When Calculating Maintenance Cost

The cost of app development is easy to understand and check online. There are many examples of these analyses, with some costing more than others.

The yearly, average cost for app maintenance is about 15 to 20% of the total development expense invested in launching your app.

The top three factors to consider when estimating the cost of maintaining a mobile app are:

Create a Development Team Spot

Create a Development Team Spot

The cost of an app development varies by country. Developers in some nations have a faster completion rate than other developers. For example, developers in the USA have one of the highest renewal rates. The highest renewal rates can also be found in Switzerland, while Eastern and Central Europe have one of the lowest rates.

Software Complication

Depending on the app-building technology, maintaining your apps could be a costly endeavor. If you built two separate native apps for Android and iOS, your maintenance costs could be much higher than it would cost if you used a cross-platform solution like React Native.

Think about how connected your application is to other services. If it establishes more third-party integrations, then you will be required to spend more costs on maintenance.

Design of the App

You must hire experienced software designers in the first phases of the app-building to keep affordable maintenance costs. If your app design is not good, you are more likely to incur more expensive maintenance fees.

Developers should be experienced and know how to work with old software.

How Much Does App Maintenance Cost?

The cost of an app is not only the development cost, but also the maintenance you will have to pay. You should be ready before going with an app since the cost varies depending on the type of app. The average cost of maintaining an app can cost 20% of your actual expenses in mobile app development.

Factors To Consider For App Maintenance Cost

If you want to create a mobile app, make sure you take the following factors into consideration:

Analytics

You can take advantage of the data Google Analytics provides to make the right decisions for tracking your customers and clients, and obtain reports from these tools that provide all the answers you need.

Developing this strategy is an expensive process as you will need to hire somebody for inputting the data, checking that all goes well, and updating any changes.

In addition, analytics is essential for solving performance problems such as crashes and glitches. While you may use analytics to work on the launch of a new operating system, they are also necessary to explore other purposes and tasks that come up in your work.

Hosting

If you have an app, you’ll need to pay for hosting. On the back-end, AWS is one of the cloud services that will be less costly as you just pay for your usage and there will be less set up and maintenance expense of the server.

Third Party

You will have to pay your third-party license monthly. For example, if you use a licensed technology within your app, you will need to purchase it monthly.

Bugs and Updates

To stay up-to-date on your technology, you should always update your apps. Updates cost a lot, depending on a multitude of factors.

Software upgrades and bug fixes can take days or weeks, depending on the app.

Marketing

Managing your marketing during COVID19

You can use free marketing in the meantime, but if you want people to really notice your app or game, investing in paid methods is a worthwhile strategy.

There is an unlimited budget for marketing and budget is not a constraint when you get your own customized marketing plan.

Client Support

To be successful, listen to what your users want and address any complaints. Hire someone to respond for you and make sure reviews are good. This will cost you a little but not too much.

App Security

You need to budget for the monthly or yearly cost of maintaining your apps’ security. Developers will either need to update their privacy policies or track changes of 3rd party integrations.

Failure to comply with GDPR, such as by failing to identify yourself when leaving an update, could result in a security violation.

How To Cut Costs on App Development and Maintenance

cost-savings

Developers can cut costs by following these tricks when developing an app:

Investing in the Right Development Platform

You can select either Native or Hybrid app development platforms. With a Native, the app has better availability of resources than Hybrid and it is more stable for user performance. In terms of features, these services are dependable with better performance.

You need to maintain 2 apps for iOS and Android if you have an application. This might increase your budget, so it is better to invest in a hybrid app that incorporates the best of the native platforms.

Include Features Users Like to Utilize

Users don’t use all app features. So, it would be better to include features that they will use. This will prevent you from spending too much on the development process of the app. A good developer can assess and research on user’s concerns in order to include the best features.

Hire Dedicated Personnel for Maintenance

You can save money by not hiring a person for certain tasks, but at the same time it’s not entirely possible to do everything on your own because you need help and a team.

Come Up with a Maintenance Strategy with Your Team

The team can give app maintenance as per your need. So, discuss all choices and expenses related to them earlier so you know the complete scope cost and not only the app development expenses. If you won’t maintain your app, don’t waste your time with development.

Take Away

To gain a better understanding of the market, you should work out the functionality of your app after its release. When setting up your app’s maintenance budget, make sure to include expenses such as third-party integrations, hosting and servers.

To keep your app competitive, you’ll need to make sure that you have developers and QAs as well as marketing staff.

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App Development Best Practices Developers Have To Know About  https://www.creativ.com.au/app-development-best-practices-developers-have-to-know-about/ Fri, 06 May 2022 03:50:01 +0000 https://www.creativ.com.au/?p=27957 What if we say you can build the best app without breaking the bank? That’s possible, as following mobile app development best practices doesn’t demand tons of financial investments. All you need is deep planning, invincible dedication, and a list of practices then you’re good to go! To plan for long-term success, mobile app developers […]

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What if we say you can build the best app without breaking the bank? That’s possible, as following mobile app development best practices doesn’t demand tons of financial investments. All you need is deep planning, invincible dedication, and a list of practices then you’re good to go!

To plan for long-term success, mobile app developers should understand the software development cycle and mobile marketing strategies.

Here are some best practices:

Mobile App Development Best Practices

These mobile app development best practices will help you get over the initial hump of your vision, and move towards actually developing the app.

Conduct In-Depth Research

Taking research into account is one of the best practices to remember when developing a mobile app. You can read books or just take note of the following things before starting the research stage of your project.

By identifying your customers, you’ll know the channels to use for customer acquisition and how many downloads and active users you’ll get from deployment.

Tailoring your mobile app to a certain group of people is not enough. It is important to anticipate any possible risks, so you can prevent them from occurring.

Draft A Strategic Plan

Once you’ve outlined your future course, break down the plan into small practical tasks.

Determine the value of your app to users: what makes it different and more useful than other apps? For your app to be successful, you need a deep understanding of the value it provides.

There are three common categories of mobile apps: native, cross-platform, and web-based. You need to think about the type of app you want, as well as your available resources.

Some methods have a specific language list. Don’t forget to check if your method is appropriate for the type of app you’re making

Web-based apps present a lower cost of development, with the ability to reach a broader audience. Native app are only great for UX and may be more expensive. Cross-platform apps may offer the best solution if you’re targeting less mobile users but have a high budget.

Select a Platform That Benefits Your Goals

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If you went for an in-house solution, then the next step is deciding between the platforms iOS and Android. You can use various software with different purposes in each of these OS to make certain processes of development easier.

Choosing a platform is not the same as the children’s rhyme “eeny meeny miny moe.” You will need to engage in strategic analysis, going deeper level into the individual behaviors of Android and Apple users that may relate back to your research.

Understand Your Design Component’s Function?

A lot of time can be wasted when the developers and designers don’t work well together.

To start the coding process, you should be able to create a wireframe that both developers and designers can understand. Mood Boards are effective tools for coordinating different design aspects before coming up with an overall look for the app. They also allow you to identify any possible pitfalls in the project early on in the process.

Security is Always Important

Developing an app means that you may have access to user information, like their sensitive data. You need to be sure that it’s being kept secure at all times.

The best practices in developing a mobile app include securing your data. The process includes writing a secure code, encrypting all data, and only using the authorized application programming interface (API) for access to data. These key points will help to secure the mobile app like an oyster.

Build A Strong Core

From the start of the planning phase, ensure you have a robust, essential core. The most important elements are your core features, without which any additional features would be meaningless.

If your website has a lot of content and you want to prevent duplicate material, you can create an inventory of the content so that you know which are the most important features.

You can add plugins to your app at any point in the development process. Develop your own plugin with distinctive features that are specific to its use for a particular app, which will reduce time spent during the mobile app development process.

Conduct Testing

You should regularly test your app in order to catch any problems or errors before the app goes live.

If you don’t have an in-house testing team, or if you’re developing an iOS app, you can use Testflight to test.

These are both free services that allow you to test your app. In Beta Family, users download an app and get feedback from their peers in the same time frame.

Prioritize User Experience

It’s important to understand your user’s perspective in order to deliver the best experience. AI provides a personalized experience for each individual user that utilizes structured data and machine learning to generate custom content with the same quality as that created by a human.

User experience is the driving force behind your app’s creativity and success. If you want a successful app, make your users happy with a smooth user experience.

Get Feedback

SEO and web design

These are the things to do after you have finished coding.

Users need to feel satisfied. If they’re not, they’ll leave. Having a feedback loop set up and listening to users is crucial in mobile app development.

Listening to your users is the best way to identify flaws in design that may arise after development. Try to provide unique ways for users to leave feedback on your app, such as on reviews or social platforms.

Apple’s Guidelines for App Store Optimization

App stores provide guidelines for developers, prompted by the need to provide a safe experience for users. You should follow them.

Research app store guidelines before even creating an app. Some app stores give more weight to design and user experience, while others are concerned primarily with safety. Reviews by these apps stores can lead to an app being rejected in the approval stage of development.

Accessibility Features and Updates

Have accessibility features to meet the needs of a fraction of your target audience. To create an identifiable app in this competitive market, make sure to have people with physical impairments and other disabilities as part of your customer base.

With voice assistance, text-to-speech, closed captions, and keyboard navigation, you can easily make your website more user-friendly.

Takeaway

If you want to be at the forefront of the app development world, don’t let any opportunity slip through your fingers. Pay attention to these mobile app development best practices and always be on the cutting edge of technology.

A great app starts with the user. When thinking about planning for the app, consider what their needs are and what they don’t like.

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App Categories That Will Thrive In A Post-COVID World https://www.creativ.com.au/app-categories-that-will-thrive-in-a-post-covid-world/ Thu, 14 Apr 2022 04:36:01 +0000 https://www.creativ.com.au/?p=27693 As we can’t predict the consequences of this COVID pandemic, many businesses are getting ready for this new normal period. Companies that are flexible and innovative will grow stronger than others. Some industries, like hospitality and retail, still take time to adapt to the new normal. However, for others like video streamers and work-from-home employees, […]

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As we can’t predict the consequences of this COVID pandemic, many businesses are getting ready for this new normal period. Companies that are flexible and innovative will grow stronger than others.

Some industries, like hospitality and retail, still take time to adapt to the new normal. However, for others like video streamers and work-from-home employees, the new normal is already making them thrive. This is why it is important that apps are becoming important.

Mobile apps are making it possible for all of us to thrive in the face of COVID. They help many of us remain efficient while maintaining physical distancing.  Trying to live in a COVID world is unimaginable.

Here are app categories that will thrive in a post-COVID world.

Healthcare Apps

Healthcare apps are in high demand as we care about our health more and more. These apps may instruct how to do basic yoga or meditation at home, what’s an appropriate diet, the types of exercise you should be doing, and give instructions for medical testing. These apps also allow on-demand doctor consultations over the phone or with your tablet or computer, which is a great relief to those who cannot financially afford to go to a doctor’s office.

Grocery and Online Shopping Apps

Grocery and online shopping apps have seen success during the pandemic. Many people are worried about getting infected with the virus making these grocery apps very important in maintaining out households.

Many people are also finding it more convenient to do their shopping online. They save time and gas money while shopping at home.

FinTech Apps

Also known as financial technology, it is another category that is experiencing popularity and high demand.  The uncertainty with the economic system together with the failure to go to banks has caused many of us to use apps when dealing with money.

According to App Annie, says that during Q1 2020, time spent in fintech increased to 55%. Growth was even greater at 90% and 85% respectively in South Korea and Japan. In April 2020, a FinTech app named Robinhood ranked #1 on app with a 260% boost in use.

From essentials like paying bills, the use of fintech has also seen a boost in other finance related use such as fund transferring, inventory monitoring, trading, investing, and private finance management. Customers look for user-friendly, trustworthy, and stable apps, to clear up all financial issues.

Dating Apps

Dating apps saw a huge surge during the worldwide lockdown. The category saw a low increase of only 5.3% growth in 201p. However, during the pandemic apps like Hinge, Bumble, and Tinder enjoyed a huge increase in downloads since face-to face meet-ups were prohibited.  

In 2019, it was already forecasted that more and more people would meet their partners online by 2035. On 29th March 2020, Tinder users worldwide swiped through 3 billion probable matches. And this was a record-breaking incident.

Entertainment Apps

During this pandemic, leisure apps like Scrabble GO, IMDb, Snapchat, Google Play Music, Spotify, YouTube, HBO Now, Amazon Prime, Netflix, etc. have encountered a extraordinary surge to ward off the boredom of lockdown. Kids are downloading games for fun and entertainment.

Adults also are engaged in news apps in order to stay in touch with what’s happening around the world. Apps like Google News, BBC News, CNN, etc. have become popular as people want to know what’s happening in other places.

News apps are also a good source of precautionary measures and advice on how to combat COVID and how other countries are coping with the disease. Most importantly, they want to know how the healthcare system is faring and how it will affect them should they contract the virus.

E-Learning Apps

Many students were unable to physically join their classmates due to the lockdown. Academic year 2020-2021 saw a massive digitalization of education.  COVID stretched the abilities of educators and students in order to accommodate teaching and learning.

For example, language apps like Duolingo experienced a 148% increase in enrolees during March 2020 in the US. Likewise, Udemy also encountered a 425% increase in enrolments in late March.

The increase was due to the sudden need for people to learn new skills to pass time during the lockdown. Many of them saw this period as an ideal time to improve their abilities. However, e-learning apps are still enjoying poplarity as more people see them as a convenient way of pursuing hobbies and self-improvement while at home.  

Social Media Apps

social-media

Social media apps play an important part during the time of social distancing as it is a means of communicating with family and friends around the world.

Due to social distancing, social media apps have become more popular. Famous social media apps like Tumblr, Facebook, TikTok, Snapchat, Instagram, Pinterest, Twitter, WhatsApp, and Reddit have enjoyed massive downloads.

Aside from staying in touch, people also use social media as an outlet for their creativity. For instance, there were a lot of funny and creative videos on TikTok and many beautiful pictures of landscape and scenery in Instagram.

Food Delivery Apps

Many restaurants and cafes struggled during the pandemic. With social distancing measures in place, many restaurants had to limit the number of patrons eating inside while others were forced to close due to slow sales.

Fortunately, delivery apps made it possible for other restaurants and cafes to proseper and thrive. In order to conform with social distancing measures, many patrons turned to food delivery so that they can still enjoy their favorite food or beverage without having to go out of their homes.

DIY and Home Improvement Apps

Since we all had to spend more time at home, DIY has strongly emerged as one of the best ways to stave off boredom. Homeowners stuck at home suddenly got inspired and were finally able to start or restart projects they have on the backburner.

Apps like Lowe`s and Home Depot noticed a 205% and 195% hike of their app downloads respectively. Wayfair, the virtual-first homeware store additionally skilled an 85% boom in its app downloads.

Edtech or Online Education Apps

Many students were unable to attend classes during the pandemic. Even this year, there are still students learning online. This has led to a massive digitalization of education.

Edtech apps like ClassDojo, Remind: Safe Classroom, and Google Classroom encountered a 565%, 290%, and 580% boom respectively from January 2020 to March 2020.

After many years, these digital education apps finally saw scope in this crisis period. Byju’s that was working great as a Freemium subscription model, grew a bit and started providing free online classes, experiencing a 150% hike in the number of users.

Importance Of Mobile Apps In Education

Bottom Line

Users are spending more time using apps. From buying groceries to online learning, it is easy to see how these apps are making our lives easier during COVID and in our post-COVID world.

If you have an app idea, now is the perfect time to try new ideas and concepts.

The post App Categories That Will Thrive In A Post-COVID World appeared first on Creativ Digital.

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