Every part of your business’ digital marketing leads back to your website.

No matter where potential customers find your business—on social media or an online article, through a colleague’s recommendation, or simply browsing the Internet—they come to your website to check it out and validate it. Considering that it takes visitors 0.5 seconds to decide whether they like the look of your website (and want to do business with you) or click the back button, a good website presence can make a big difference to your sales and revenue. 

Additionally, 88% of people are less likely to return to a website following a negative experience. A website that meets visitors’ expectations in terms of appearance and function is critical to avoid losing sales. Most of businesses invest in web design to improve their brand and stay ahead of their competitors, so if your website looks and functions like it was created in 1990, it’s time to update it. 

Read on to find out how to improve your website in 2023 and beyond!

What is a website redesign?

Website redesign entails redeveloping your website from scratch – from the code to its appearance, user experience, and functionality. Just like you would renovate your office or store, a website redesign improves the look of your website, adds new features, and ultimately drives better business results.

During the redesign, you have the opportunity to transform the look of your website completely. You can also add new features that provide a better user experience and increase leads. You can also opt for a partial website redesign, where only the backend or frontend is modified (the backend is the code that supports the functionality of your website, and the frontend is the visual interface with which visitors interact). 

With the website redesign, you can achieve the following benefits:

• Enhanced site performance
• Increased sales and leads
• Improved SEO outcomes
• Keep up with the newest web design best practices and trends
• Enhanced user experience
• Improved brand identity
• Improved site security
• Better alignment with your company’s current needs and goals

How often should a website be redesigned?

You should assess whether you need to redesign your website every two to five years. This, however, will vary based on how your site looks as well as your industry, audience, and the constant advancements in technology and design.

Also, if your site isn’t performing as expected, consider updating it or giving it a complete overhaul. You can’t just use a calendar to figure out when your website needs a makeover. While a website from 2014 or even 2017 might need an overhaul today, it’s not a hard and fast rule. Dive deep into your analytics to identify traffic, rankings, or performance issues, then decide what to do next.

Why should you redesign your website? 

Before you redesign your website, find out why your present site isn’t working. 

We’ve put together some compelling reasons to help determine why you should consider a website redesign.

1. You don’t like the site’s appearance

Website design creates the first impression, so it’s no surprise that businesses want to maintain the visual appeal of their website. We are often asked to redesign a website when the visual aesthetic of the website feels outdated or no longer matches the brand of the organization.

2. You want to create a better user experience

A website that is difficult to navigate, slow to load, or overly complex can leave a bad impression on your visitors and cost you valuable leads. If your website is guilty of these poor UX practices, you should consider a website redesign that focuses on making the user experience more enjoyable.

3. Your website no longer accurately represents your brand

Your website must convey a strong brand image that truly represents your business and reflects the essence of your brand. A stronger brand image can elevate entrepreneurs and small businesses beyond their more established rivals, leveling the playing field.

4. Your intended audience has changed

You may be targeting a certain demographic or user group, and by launching a new product or service, you have changed your target group or marketing strategy. Each type of user targeted by your site may have specific needs. Hence, you may need to redesign your website to meet the expectations of  new user groups.

5. Your competitors have adapted to change

It is not wise to revise your website every time a competitor changes theirs. But it’s time to make improvements if these changes help improve your search engine rankings and ultimately move you higher in the search results. And if you think you can quickly achieve your goals on a competitor’s site instead of your own, it’s time to make a change.

6. Your site isn’t generating enough leads

Businesses usually start over when their current website needs to generate more leads or sales. This comes from the idea that you can get better results with a completely new website than fixing a broken one. Try to make the required improvements to move customers deeper into the sales funnel.

7. Your site isn’t mobile-responsive

In today’s multi-screen world, you need to ensure that your website can easily fit the screen sizes of any mobile device. Responsive design makes it easy for visitors to navigate your site across these unique devices, providing a great user experience. If your website is not optimized for mobile devices, you will likely lose valuable leads or customers.

8. You need a better site security

One of the biggest concerns of our time is cybersecurity, and small businesses and entrepreneurs are just as vulnerable to website hacks and viruses as large corporations. If your website was created a few years ago and hasn’t been updated since then, there is a higher risk of malware and hacking.

Creativ Digital can help with your website redesign 

Your website is the backbone of all your marketing efforts, and a redesigned website sets your business up for continued growth and success. Working with an expert web development & design agency is the most effective approach to ensure your new website meets the specific needs of your business while providing the exceptional user experience that your audience deserves. 

Creativ Digital’s highly experienced team can redesign websites to make them worthy of your effort and vision. Whether it’s bespoke website design, plugins, or digital marketing services, we’ve got you covered.

Call or email us today. We help you get the most out of your website.

The post Why Your Business Needs a Website Redesign in 2023 appeared first on Creativ Digital.

With that in mind, it is best to know the extents that you should go to understand and learn more about the technology that is building your website when it comes to web presence. Unfortunately, most business owners are confused and are not familiar with the technologies that are used on their websites.

It is important that you understand the basics so that you will know exactly what you want when you are planning to invest in the re-development of the website of your business in the future.

The Basic Processes in Building A Website

Building a new website requires a lot of processes. You should at least have an idea about them so that you will be able to work with your designer during the process of developing your website. It will be a huge advantage on your part if you will be able to let your designer know what your vision for your website is.

Listed below are the processes that are involved when building a website.

1. Wireframe

A wireframe is a blank canvas that is laying out boxes to indicate where you would want the various content and images on your website to appear. The layout is essential as this will dictate the progress of the development.

2. Design

The Photoshop (PSD) design does not only involve where the punchy images will go as it will also include designs for text colour, font, link colours, background colours, layout, and heading styles and sizes.

It is also best to note that the same layout will not be applied to all of the pages of your website. For example, the design of your homepage will always be different from the pages that are intended for the content. Therefore, different layouts will be required for every page.

3. UX (User Experience)

In the web world of today, one of the most crucial aspects of web design is designing a website or a webpage from the point of view of the user. You must make sure that your design is clean and easy to read. Navigation must also be easy on your website. Most of all, you must ensure that your website will deliver an excellent user experience. You would want people to come back and re-visit your website and recommend your site to other people. That is why user experience is considered as the most important aspect of web design.

4. Platform

The software that is utilised for the development of your website is called the “platform.” Platforms are used to make it easier for the owners to update the content on their websites by themselves instead of being required to ask for the assistance of their web designer every time they have to change or add something to their websites.

Various “open source” platforms are available for use. An open source is when software has been developed by a community of developers. It is available to download for free to the server that will host the website. Drupal, Magento, Joomla, and WordPress are some of the most well-known platforms that are used by the majority of web designers.

5. Development

After creating a wireframe and reaching an agreement on the design, you can now proceed to have your website be converted to a real and live site. This process will involve development work such as CSS, Java, and PHP, HTML 5 – the language that the programmers develop code in to make your website deliver the things that you want and look the way that you want it to appear. However, some bugs that are needed to be fixed can be discovered from time to time despite the skills and expertise that are required from your developer in building your website. This process usually takes some time.

The development must be tested after it has been completed. It is important that your website will be able to work across all the browsers. Your website must also be viewable on mobile devices. You and your developer must make sure that you have checked off all of these prior to agreeing that your site is already ready to go live.

6. Value for money

When you ask for a quotation for your new website, and the quote may be higher than you thought, they must be a good reason for the price. You must follow due diligence and ask for at least three (3) quotes from different web design companies so that you can compare their prices. However, you must make sure to get a quotation for packages that are “like for like” so you can have a better comparison between the quotations.

You will likely discover that web companies may have different approached and use different software which may make it difficult to compare one package against the other. However, it would be easier for you to make that decision if you understand and know what you require for your website.

Nowadays, websites are considered to be important for companies especially when it comes to marketing. That is why you must make sure that your website will be beneficial for your company and will give present your company and its products and/or services in the best way possible. Being able to know and understand the basics of the design of the website of your company will help you do just that as it will make it easier for you to propose some improvements on your website. It will also be easier for you and your web designer to come up with the best possible website that is aligned with your vision for the site.

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