Due to the coronavirus disease (Covid-19) pandemic that’s raging around the world, many people are stuck at home. In order to stay connected with the outside world during stay-at-home restrictions, many people are glued to their mobile devices or computers in a bid to keep productive at work or to just chat with loved ones who are also alone.
Thanks to stay-at-home restrictions, social media apps like Facebook, Twitter and TikToK are getting more popular. If you’re a businessman, now is the time to take advantage of social media and use it to get a bigger piece of the pie.
How Some Businesses Are Using Social Media To Get Creative
Here are examples on how some businesses are getting creative with social media.
Cincinnati Zoo Brings Animals To Kids At Home
Many zoos around the world are closed in order to prevent the spread of the virus and also to enforce social distancing among citizens. However, this does not mean to say that kids have to say goodbye to their favorite animals.
The Cincinnati Zoo in the USA has a live online event for kids every 3pm ET where they ost a fun, at-home classroom experience for the community called “Home Safari Facebook Live,” in which they highlight one of their animals and include fun activities.
During the interactive event, kids ask questions and share projects with each other and spend an enjoyable 20 minutes educational distraction for the day.
Live Online Yoga and Gym Classes
Going live is now popular thanks to many different apps that offer this service. Many gyms around the world are closed but it does not mean to say that you can slack off when it comes to your personal fitness.
Many gyms, yoga centers and workout places are streaming their classes live to interested students and enthusiasts. Streaming classes through Instagram, Facebook and other apps is a great way to reach out to clients and also to stay healthy during the pandemic.
Giving Free Baby Food To Moms In Need
Baby food maker Fragola founder Augustina Valenza, shared on Facebook that they would be giving away boxes of free baby food for moms in need. The next day she was filled with messages from thankful moms who were having a hard time feeding their babies.
Some of her customers started asking how they could help and the company paired donors and beneficiaries so that families who cannot afford to stock-up can remain fed during the pandemic.
This is a good way not only to reach out to people in need but also to strengthen your positive brand image.
Online Book Clubs and Writing Classes
This is a good idea for bookstores and writers during the pandemic to keep reading and keep on creating. There are bookstores that are hosing online book clubs and writing classes on Facebook and other social media platforms.
You can supplement this indoor activity by hosting discussions regarding the book in order to encourage people not only to pick up a book but also to continue reading.
There are also book stores, writers and authors that host a pay-what-you can writing class in order to encourage people to write and be creative.
Free “Change-The-Date” Templates
JesMarried owner Jes McGinle used to create Save the Date cards. But with COVID-19 disrupting wedding plans, she knew that many stressed couples would be forced to postpone their events and would need a fast and easy way to let guests know.
That’s how she came up with a free “Change the Date” PDF that couples could easily fill in with their own information. It has been shared on Instagram and Facebook and has encouraged many couples to postpone their weddings.
Bottom Line
In conclusion, there are a myriad of ways that businesses can use social media to get creative and engage with their audience. From creating viral challenges to hosting Instagram takeovers, the possibilities are endless. By being innovative and taking risks, companies can differentiate themselves from competitors and build a loyal following online. Social media is not just a tool for promotion but also for creativity, community building and customer engagement. So why not try something new? Get inspired by the examples we shared and explore how you can leverage social media to bring your brand to life in fresh and exciting ways!
