Increasing your traffic is the best way to grow your ecommerce store. The more people who visit your store, the more likely some of them will buy your products.
Best Ways To Increase Ecommerce Traffic
Here are some of the best ways to increase traffic and revenue.
Content Marketing
Posting information, news and entertainment will establish your credibility. It will also make people visit your store without pressuring them to purchase anything. Content can be new and original however, there is also value in refurbishing old content and sharing external sources as well as highlighting user-generated content (UGC).
SEO
As you generate relevant content, think about how your target market is going to find that content. This is where SEO comes to play. Tactics for ecommerce SEO seeks to make your store rank high so that you can be easily found by people who are searching for products. SEO tactics is not just about finding the right keywords. It is also about:
- Improving formatting on mobile website.
- Finding right balance between long-tailed keywords and keyword stuffing
- Fast loading times.
- Incorporating customer review system that supports UGC.
- URLs and canonical tags should be clean and simple.
- Have detailed meta titles and descriptions.
- Include external links to relevant industry experts.
Monitor SEO rankings using tools like MOZ Site Explorer.
Email Marketing
Nobody likes to receive marketing emails. However, a targeted and personalized approach to email marketing can be a powerful tool that can help boost web traffic. You can do this by creating a personalized experience with your brand through contact management and segmentation so that customers receive the emails they will love.
Landing Pages
Did you know that home pages are less likely to convert compared to highly specific landing pages?
This is because landing pages can help to individualize your tailored ad experience and improve your ability to evaluate the effectiveness of campaigns.
When it comes to landing pages, your CTAs are crucial. Value proposition and product information should always be clear. Providing incentives can help bring more bang to your buck.
PPC Campaigns
Pay-per-click (PPC) campaigns can drive traffic to your ecommerce shop from a variety of sources. Purchasing keywords from Google is a good way to increase traffic. To evaluate the effectiveness of this type of program, pay attention to clicks, costs, and revenues of your campaign through Google Analytics.
Affiliate Marketing
Getting the help of affiliates can increase site traffic by leveraging the audiences of relevant companies. Affiliate marketing is a tactic that requires you to pay a commission generated on sales in exchange for marketing. This is a hands-free and low risk type of marketing for ecommerce site owners because cost is borne by the affiliate.
Being proactive in where and how to get traffic can help you get ahead of competitors. Every aspect of your inbound marketing should be intentional and strategically formulated towards increasing website traffic and generating revenue. Don’t rest on your laurels should you find success. Always tweak and improve your strategy to ensure continued growth.
What do you think of our strategies? Do you have any tips you want to share? Tell us by leaving your comments below.
