We never get tired of the saying that first impression counts. If you were given only a short amount of time to consume content, you would want to see something aesthetically pleasing right? The same is true with online content. According to Adobe, 66% of users want to see something that is beautifully designed instead of something plain and simple.
On this blog, we will discuss why you should invest in web design from Sydney and learn how it impacts your business and audience.
Why You Should Invest In Web Design
First Impression
Guests that land on your website will judge how your page looks in seconds. In these few seconds you want to make a positive impact on your audience.
Websites that look unappealing will immediately get a negative impression. They might think that you are unprofessional and untrustworthy so they leave your site without taking a deeper look and you miss out on a lead because they will go to your competitor instead.
A good web design is important because it is how customers perceive your brand. The impression you make on them will either make them stay or leave. Therefore a good web design helps to keep leads on your page.
Helps SEO Strategy
Web design elements and practices impacts how you publish content on your website which in turn affects how SEO spiders crawl your website.
This is why good design is important. If your on-page SEO is not up to par with search engine guidelines, you will have a hard time with your online visibility.
Aside from publishing content, certain web design elements can impact SEO. For example, your code needs to be SEO friendly. One of the best ways to do this is to partner with a good web design company.
Creates Consistency
When you want to create a brand, you want to create consistency so that customers can identify a certain style with you. This will help build leads which can be translated into sales.
Using the same styles, fonts and layouts across your website helps to build consistency. Different designs and styles will make your site look unprofessional. It also makes brand recognition harder because customers will have a hard time associating the different designs and styles to your brand.
If you’re inconsistent, people will not trust your website because it looks unprofessional. High bounce rates can receive penalties from search engines which affects your rankings. On the other hand, consistent design keeps leads on your website longer which leads to better conversions down the line.
Your Competitors Probably Have Good Web Design
Perhaps the best reason to have good web design is that your competitors are doing it. If you want to remain competitive, you have to use web design to your advantage.
You want to stand out from the competition so an outdated design should be scraped. Low quality websites mean that your competitors outrank you which means you will lose your leads to them.
A good web design is an opportunity for your business to distinguish yourself apart from your competitors. When you are competing with other businesses, it means that you have similar products, services and pricing. A good web design will help you stand out from the rest.
